Where Kontentino and Later actually differ.
Internal approvals from Starter at €49/mo. Client and external approvals from Standard at €109/mo.
Single-step Reviewer role on Scale only. Desktop only. Not available for Instagram Stories.
Internal comments, tasks, and post-level approval threads on Standard and above.
Built-in approval threads available on Scale only. Notifications limited to in-app on lower tiers.
Branded PDF reports for client deliverables. Included on Pro, add-on on Starter and Standard.
Basic analytics with retention capped by tier (3 months on Starter, 1 year on Growth, 2 years on Scale). No white-label client reports. Custom analytics on Scale only.
Users, profiles, AI, and approvals bundled into each plan. Monthly or annual billing.
Headline entry prices undercut Kontentino at the Starter, Growth and Scale tiers. Add-ons per Social Set, per user, and per AI credit pack stack on top.
Full access for 14 days, no credit card required. Cancel anytime.
14-day trial on paid plans. Trial converts to paid automatically per Later's billing policy.
Calendar, Kanban, list, and grid views, with approval status visible at a glance.
Best-in-class Instagram grid preview and Linkin.bio for solo creators. Drag-and-drop visual planning is a category-leading experience for IG-first brands.
AI captions, copy enhancer, hashtag suggestions, image generation, Brand Voice, translation. 100 credits/mo on Starter, 1,000/mo on Standard, unlimited on Pro.
Five to one hundred AI credits per month by tier for caption suggestions. No native image generation, no brand-voice tuning.
Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube, Pinterest, Google Business Profile, Threads.
Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat. Later includes Snapchat; Kontentino includes X/Twitter and Google Business Profile.
Slovak-built. GDPR by design. EU data residency.
Headquartered in Vancouver. North American data infrastructure. Trustpilot reviewers in Europe have flagged Later's auto-renewal practices.
Live chat with real specialists on every paid plan. Dedicated account manager on Pro and Enterprise.
Chatbot-first support model. Slow response times and unresolved escalations are a dominant theme across Trustpilot and G2 review cons.
What our customers say
Case study
From five-day approvals to same-day, without chasing clients on email.
"The chat box for approvals makes the process so much easier. It's easy for our reviewers to give us feedback via the comment section. They can give feedback in bulk and everything goes really smoothly."
Pricing that doesn't punish growth.
Approvals, analytics and team collaboration on every paid plan. No per-user add-on fees. No brand tax.
Starter
For solo creators and small teams getting organized.
Billed annually · €588/yr
Billed monthly
Billed annually · $708/yr
Billed monthly
- Calendar, list & post-idea views
- AI captions, translation & images
- Internal approval workflow
- Mobile app (iOS & Android)
- Drafting, scheduling & publishing
Standard
For growing teams that need collaboration at scale.
Billed annually · €1308/yr
Billed monthly
Billed annually · $1572/yr
Billed monthly
Everything in Starter, plus:
- Client / external approvals
- Brand Hub & AI brand voice
- Kanban + Grid (Instagram preview)
- Bulk actions & post versions
- Tasks, internal notes & activity log
Pro
For agencies running multi-client, multi-region work.
Billed annually · €2388/yr
Billed monthly
Billed annually · $2868/yr
Billed monthly
Everything in Standard, plus:
- Global Content Manager included
- Analytics & competitor benchmarking
- Dedicated account manager
- 3-hour guided onboarding
Enterprise
For organizations with bespoke security and scale needs.
Tailored to your team & profiles
Everything in Pro, plus:
- Custom seats & SSO
- Custom onboarding sessions
- Special care plan
- Bespoke security & SLAs
14-day free trial. No credit card required. No hidden fees.
See the difference in your own workflow.
Import your calendar, invite reviewers, and run one real approval round in under 20 minutes.
Switching gives your team time back.
Questions teams ask before switching.
Real answers, the kind you'd get from a salesperson on their third coffee, not a help-center article written by a robot.
When does it make sense to move on from Later?
Most teams don't leave Later because the product is bad. They leave because they've outgrown a creator-first tool. The clearest trigger: a client asks for proper review and sign-off, and Later's only approval option is a single-step Reviewer role on the Scale plan, desktop only.
Other common triggers are growing past one or two teammates (Starter caps at one user with no add-on path), needing client-ready reports, and getting tired of the per-Social-Set, per-user, per-AI-credit add-on creep. Kontentino includes internal approvals from Starter at €49/month and client and external approvals from Standard at €109/month, with collaboration, tasks, and AI bundled in.
Is it hard to migrate from Later to Kontentino?
No. Your social accounts live on Instagram, Facebook, TikTok, LinkedIn, and the rest, not inside Later, so switching tools doesn't move your audience or your posting history. Kontentino onboarding connects your channels, imports your team, and gets your first approval workflow set up in a day.
Pro and Enterprise customers get a guided 3-hour onboarding session with a dedicated specialist. Most teams go live in under one day.
What should agencies check before committing to a Later annual plan?
First, read Later's refund policy: annual plans are not refundable or pro-ratable after the 14-day trial, a recurring complaint pattern on Trustpilot.
Second, check the user and Social Set caps against your real team and client list. Starter is one user with no add-on path, Growth caps at two users and two Social Sets, and Scale caps at four users. If you expect to add a teammate or a client mid-year, the math at the agency tier or with add-ons changes quickly.
Later vs Kontentino: which is better for approval workflows?
Kontentino, by design. Kontentino includes internal approvals from Starter at €49/month and client and external approvals from Standard at €109/month, with multi-level review rounds, in-thread feedback, and clear post-status pills.
Later's content approval workflow is a single-step Reviewer role available only on the Scale plan (Later's top tier), desktop only, and not available for Instagram Stories. If approvals are central to how your team operates, Kontentino is built for that workflow from the first paid tier.
Later vs Kontentino: which is better for agencies managing multiple brands?
Kontentino. Standard at €109/month includes 10 users and 40 social profiles with approvals, Brand Hub, and bulk actions built in. Pro at €199/month adds unlimited profiles, analytics with competitor benchmarking, and a dedicated account manager.
Later was built for solo creators and small businesses. Scale, Later's agency-oriented tier, caps at four users and six Social Sets, then charges add-ons per extra user or Social Set on top. Most multi-brand agencies hit Later's seat or Social Set ceiling within a few clients.
Is Later cheaper than Kontentino?
Yes, at the entry tier. Later has a Starter tier with a lower headline monthly price than Kontentino. That's a genuine win for solo Instagram creators with one brand.
The comparison flips at agency scale. Once you add a teammate, a client, extra Social Sets, or AI credits, Later's add-on model compounds quickly, while Kontentino bundles users, profiles, and approvals into each tier. We don't try to win on cheapest. We try to win on what happens between creation and publishing.
What does Kontentino offer that Later doesn't?
Three things, mainly. Multi-level approvals with external client review, included on Standard and above, instead of a single-step Reviewer role gated to Later's top tier. Predictable flat pricing with users and profiles bundled, instead of per-Social-Set, per-user, and per-AI-credit add-ons. And dedicated human support on every paid plan, plus a named account manager on Pro and Enterprise, instead of chatbot-first ticketing.
Kontentino is also EU-built and GDPR-by-design, which matters for European procurement.
Is Later good for agencies?
Later was built for solo creators and Instagram-heavy small businesses, and that's where it's strongest. Agencies tend to hit Later's ceilings quickly: single-step approvals on the top tier only, no external client portal, user caps at four on Scale, and add-on fees per Social Set, user, and AI credit.
Reviews from agency users on G2, Capterra, and TrustRadius repeat the same themes once team size or client count grows. Kontentino is built for the team behind the creator, with approvals, client collaboration, and predictable pricing from the first paid tier.
Does Kontentino support Instagram, Facebook, LinkedIn, and TikTok?
Yes, all four. Kontentino supports nine networks: Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube, Pinterest, Google Business Profile, and Threads. You can plan, draft, review, approve, and schedule across all of them from one calendar.
Channel-specific previews include Instagram grid preview on Standard and above.
Does Kontentino have AI features for content creation?
Yes. Kontentino includes AI caption generation, copy enhancement, hashtag suggestions, image generation, Brand Voice, and translation, all built into the post creation flow. Starter includes 100 AI credits per month, Standard includes 1,000, and Pro includes unlimited credits.
Brand Voice on Standard lets you tune AI output to match how your team actually writes.

Ready for approvals that don't require an upgrade?
Start a 14-day free trial. Invite your team, connect your channels, and run your first approval round before the coffee cools.


Looks great. Can we bold the last word?
Perfect now — approving for Tuesday.