Looking for a Loomly alternative?

The clearest moment is when you've outgrown the Starter tier. If you're adding a fourth teammate, a client reviewer, or a fifth brand, Loomly typically routes you to Beyond, a meaningful jump from the entry tier.

If you'd rather grow into a plan than jump to it, Kontentino's four-tier structure (Starter €49, Standard €109, Pro €199, Enterprise) gives you a softer path. Teams also tend to switch after the 2025 pricing restructure and the support changes that followed.

It's straightforward, and not because we wave a magic wand. Your social accounts live on Facebook, Instagram, LinkedIn, TikTok and the others, not inside Loomly, so connecting them to Kontentino takes a few minutes per channel.

From Standard, a guided onboarding helps you import your calendar, set up your approval workflow, and invite your team. Most teams are productive in under a day. Pro adds a 3-hour guided onboarding and a dedicated account manager if you want extra hand-holding.

First, the tier ladder: confirm that the plan you're on covers every user, brand and reviewer you expect to add this year, because the jump to the next plan is wider than most agencies expect.

Second, the cancellation terms: Loomly's annual plans are not cancellable mid-term once active.

Third, support: confirm which support channels are included on the tier you're buying, because the live-chat experience has changed since 2025. If any of those answers makes you nervous, run the same checklist on Kontentino before committing.

Both include approvals as a core feature, but the shape differs. Kontentino includes internal approvals from Starter at €49/month, and client and external approvals from Standard at €109/month. Approval rounds, review threads, version history and a clear post status are all part of the standard product.

Loomly includes basic approval workflows on every plan, but custom roles and custom approval flows live on the Beyond tier. If approvals are why you're shopping, Kontentino is more useful at lower tiers.

Kontentino is built around the agency motion. Multi-brand calendar, reviewer roles, client sign-off, brand voice in AI tools, and the Global Content Manager for multi-region work are designed into the product, not bolted on.

Loomly is well-regarded for multi-brand scheduling and has a wider catalog of supported networks, including Snapchat, but the agency-grade collaboration tooling is concentrated in the Beyond tier.

At the entry tier, the two are roughly comparable. Loomly's Starter and Kontentino's Starter both sit in a similar range for small teams. The honest answer is that we don't win on "cheapest entry tier."

Where Kontentino tends to come out ahead is in the 5 to 15 user range, where Loomly's structure typically routes teams to the Beyond tier, while Kontentino's Standard or Pro plans land in between. If price is your only criterion, run your team size through both pricing calculators before deciding.

Three big ones. AI image generation is built into every Kontentino plan, scoped to the plan's AI credit allocation, and is not available in Loomly. EU data residency and GDPR-by-design as a European product, which matters to procurement teams in DACH and Benelux.

And a four-tier pricing structure that doesn't leave a wide gap between the entry plan and the agency plan, so growth doesn't trigger a sudden price step.

Loomly's product itself has been well-regarded by small agencies for years, with a 4.6/5 G2 average from a large review base. The friction in 2026 is mostly structural: small agencies that grow past three users typically land on the Beyond plan, which is a real step up from Starter.

Small agencies that expect to stay at one to three users and don't need AI image generation often find Loomly perfectly reasonable. Small agencies planning to scale to a five-to-ten-person team tend to look at alternatives with a softer tier ladder.

Yes. Kontentino supports nine networks including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, Google Business Profile and Threads. Auto-publishing is included on every paid plan.

If Snapchat publishing is part of your weekly mix, that's the one network where Loomly has the edge and we don't.

Yes, and they're included on every plan rather than gated to a top tier. AI caption writing, copy enhancer, hashtag generation and AI image generation are part of every plan, with the credit allocation scaling by tier. Brand voice and the Brand Hub kick in from Standard.

The point isn't to replace your writer, it's to take the blank-page friction out of the daily content motion.