Looking for a Metricool alternative?

Most teams don't leave Metricool because it's bad software. They leave when the workflow outgrows what's available on their plan. The clearest signal: your team's internal discussion and your client's feedback start getting in each other's way. You don't want the client to read what your team wrote internally, and you don't want the client to get lost in a long thread of internal notes. That's when keeping the two apart starts to matter.

Kontentino keeps internal and client comments in separate threads by default, with client approvals available from the Standard plan.

The move itself is straightforward. You'll reconnect your social profiles to Kontentino (takes minutes per account), then rebuild your upcoming content in the visual calendar. There's no proprietary content lock-in to worry about, and your historical Metricool analytics stay accessible in your Metricool account during the transition.

The bigger shift is getting your team comfortable with a structured internal approval process. Kontentino's onboarding specialist helps your team get there quickly.

Three things matter most. First, model how many brands you'll manage in 12 months and check which brand bracket that lands you in (Metricool's price climbs at 5, 10, 15, 25 and 50 brands).

Second, check the price for your actual brand count, not the starting price. Advanced starts at €43/mo for 15 brands and costs €130/mo for 50.

Third, check how you want to handle internal discussion. In Metricool, internal and client comments share one thread, so what your team writes on a post sits alongside the client's feedback.

Both tools offer approval workflows, on different plans. Kontentino includes internal approval workflows on every paid plan from Starter (€49/month). Metricool includes its approval system and client roles on Advanced (from €43/month for up to 15 brands) and Custom; Free and Starter don't include them.

One difference in how they work: Kontentino keeps internal team comments and client comments in separate threads, while in Metricool they share one thread.

It depends on what your agency actually does. Metricool covers planning, publishing, inbox, competitor monitoring and reporting, with approvals and client roles from the Advanced plan, and its analytics are a recognised strength. Kontentino is built around the review step: briefing, reviewing, approving and publishing content with clients in the loop, with internal and client comments kept separate.

The pricing models differ too: Metricool prices by number of brands, Kontentino by users and social profiles.

Often, yes. Metricool's entry pricing is lower, and its Advanced plan (from €43/month for up to 15 brands) includes approvals and client roles. Kontentino starts at €49/month and prices by users and profiles, so the comparison depends on your numbers.

The tools differ in how the review step works: Kontentino keeps internal and client comments in separate threads and adds a customisable pre-approval post checklist. If getting content reviewed and out the door is your team's daily pain, compare those parts too.

The biggest differences sit in the review step between draft and published. Kontentino keeps internal and client comments separated by default, has a customisable post checklist that catches missing alt text or wrong format before approval, and offers a simplified review view for non-technical client reviewers.

Metricool publishes its prices on its pricing page. Three things drive the total: the number of brands (brackets at 5, 10, 15, 25 and 50), Twitter/X, which is a paid add-on, and the plan tier, since approval workflows and client roles start on Advanced (from €43/month).

Kontentino's price depends on the plan tier and number of users, and all supported networks are included on every paid plan.

Yes, this is where Metricool genuinely shines. The analytics dashboards are praised across G2 and Capterra as best-in-class, and the competitor monitoring feature is well-liked by reviewers. If your team's primary work is reporting on social performance and the approval workflow is light, Metricool is a strong choice.

Where it gets harder is when you don't want to mix internal and client comments in one thread, or when clients need to review content without navigating the full tool. That's the workflow gap Kontentino is built for.

Yes, in Kontentino from the Standard plan. Clients get a dedicated, simplified review experience where they see the post preview, leave comments and approve, without having to learn the full social media management tool. Internal team comments stay separate from client comments by default, so working notes don't get mixed into the client view.

In Metricool, client and internal comments share one thread, and client roles are available from the Advanced plan.

Yes. Kontentino supports direct publishing to Instagram (including Reels and Stories), Facebook, LinkedIn, TikTok, X, Pinterest, YouTube, Threads and Google Business profiles. All supported networks are included on every paid plan with no per-network add-ons.

For teams coming from Metricool, the core scheduling and publishing workflow covers the same major platforms without the per-network fees.

Yes. Kontentino includes AI-assisted caption drafting, copy refinement, and tone variations. AI prompts are included in every paid plan and scale by tier.

The AI works inside the same interface where you create and schedule posts, with Brand Hub providing brand voice context, so it fits into your existing workflow rather than requiring a separate tool.