Looking for a Metricool alternative?

Most teams don't leave Metricool because it's bad software. They leave when the workflow outgrows what's available on their plan. The two clearest signals: more than two or three people now need to be in the approval loop, and clients are starting to navigate the full Metricool tool just to leave a comment.

Both of those mean it's time to look at a tool where approvals are a core design principle, not an Advanced-tier add-on. Kontentino includes multi-level approvals on every paid plan, so you don't hit the same upgrade wall.

The move itself is straightforward. You'll reconnect your social profiles to Kontentino (takes minutes per account), then rebuild your upcoming content in the visual calendar. There's no proprietary content lock-in to worry about, and your historical Metricool analytics stay accessible in your Metricool account during the transition.

The bigger shift is getting your team comfortable with a structured internal approval process. Kontentino's onboarding specialist helps your team get there quickly.

Three things matter most. First, model how many brands you'll manage in 12 months and check which brand bracket that lands you in (Metricool's price climbs at 5, 10, 15, 25 and 50 brands).

Second, factor in the per-network add-ons that show up at scale, especially Twitter/X.

Third, check whether your team will need approval workflows or a dedicated client role. Both sit on the Advanced tier and above, not on cheaper plans. If approvals are central to how your team works, those upgrades happen sooner than the headline pricing suggests.

Kontentino includes multi-level approval workflows on every paid plan, starting from Starter at €49/month. Metricool offers a partial approval workflow on Advanced and Custom tiers, but the cheaper plans don't include a dedicated client approval role.

So if approvals are how your team operates day to day, Kontentino gives you that from the first paid tier without an upgrade. Internal team comments and client comments also live in separate threads in Kontentino, which Metricool doesn't separate.

It depends on what your agency actually does. Metricool is solid for agencies whose primary work is analytics reporting, where their best-in-class dashboards genuinely shine. Kontentino is built for agencies where the daily work is briefing, reviewing, approving and publishing content with clients in the loop.

Kontentino includes multi-level approvals, internal/client comment separation, and unlimited free approvers on every paid plan. Metricool's brand-bracket pricing also means costs climb at 5, 10, 15, 25 and 50 brand thresholds, which compounds quickly for growing agencies.

Metricool's headline pricing is lower, especially for solo creators on the free or entry tiers.

We win on what happens between content being created and going live: the approval workflow, the client role, the internal/client comment separation, the post checklist, the bulk-approve. If your team's daily pain is "getting content reviewed and out the door," that's the comparison that matters. The headline price is rarely the real cost.

The biggest differences sit in the workflow layer between draft and published. Kontentino has a dedicated client approval role that's purpose-built for non-technical reviewers, internal vs client comments separated by default, a customisable post checklist that catches missing alt text or wrong format before approval, bulk send and bulk approve in one click, and a dedicated workflow board view for what's in progress.

Metricool's strength is analytics depth, not workflow design. Kontentino is also EU-built with native GDPR data residency, which matters for European agencies and their European clients.

Metricool's pricing page shows clear plan prices, but the structural costs aren't always obvious upfront. Twitter/X is a paid add-on per connected account. Brand-bracket pricing means your bill jumps at 5, 10, 15, 25 and 50 brand thresholds. Approval workflows and the dedicated client role are gated to Advanced and above, so as soon as your team needs structured sign-offs you're upgrading.

Kontentino includes all supported networks, approvals and team collaboration on every paid plan with no add-ons.

Yes, this is where Metricool genuinely shines. The analytics dashboards are praised across G2 and Capterra as best-in-class, and the competitor monitoring feature is well-liked by reviewers. If your team's primary work is reporting on social performance and the approval workflow is light, Metricool is a strong choice.

Where it gets harder is when more than two or three people need to be in the approval loop, or when clients need to review content without navigating the full tool. That's the workflow gap Kontentino is built for.

Yes, in Kontentino. Clients get a dedicated, simplified review experience where they see the post preview, leave comments and approve, without having to learn the full social media management tool. Internal team comments stay separate from client comments by default, so working notes don't get mixed into the client view.

In Metricool, client and internal comments share one thread, and on cheaper plans there isn't a purpose-built client role.

Yes. Kontentino supports direct publishing to Instagram (including Reels and Stories), Facebook, LinkedIn, TikTok, X, Pinterest, YouTube, Threads and Google Business profiles. All supported networks are included on every paid plan with no per-network add-ons.

For teams coming from Metricool, the core scheduling and publishing workflow covers the same major platforms without the per-network fees.

Yes. Kontentino includes AI-assisted caption drafting, copy refinement, and tone variations. AI prompts are included in every paid plan and scale by tier.

The AI works inside the same interface where you create and schedule posts, with Brand Hub providing brand voice context, so it fits into your existing workflow rather than requiring a separate tool.