Where Kontentino and Planable actually differ.
Internal approvals from Starter at €49/mo. Client and external approvals from Standard at €109/mo, including multi-level chains for team, legal, and stakeholder rounds.
Basic and Pro offer single-step approvals (None, Optional, Required). Multi-level approval chains and bulk approval require the Enterprise plan.
In-app preview of how each post will look, plus separate internal and external comment threads on every plan.
Feed-level visual previews are widely praised in reviews. If post-by-post visual collaboration is the feature your team would not give up, Planable is the cleaner fit.
Analytics is one add-on for your whole account, not per brand. Bundled on Pro and Enterprise.
Analytics is a per-workspace add-on, bundled only on Enterprise. Covers 6 of 9 supported networks.
One price covers up to 40 profiles on Standard. No per-workspace billing, no per-user add-on fees as the team grows.
Each brand is a separate workspace, billed independently. Add-ons (Analytics, Social Inbox) are also priced per workspace.
3 users on Starter, 10 on Standard, custom on Enterprise.
Add as many teammates and reviewers as you need without changing tiers. For single-brand teams with a large reviewer pool, this is a real cost win.
No credit card required. Connect channels, invite your team, and run a real approval round.
The free plan is capped at 50 created posts total, not 50 per month. Once exhausted, a paid upgrade is required.
All four views on Standard. Drag-and-drop with status-color coding across all paid plans.
Feed and Calendar on Basic. Grid view on Pro. List view (with bulk approval and bulk scheduling) on Enterprise.
AI captions, translations, image generation, hashtag generator, Brand Voice, and Brand Hub. AI credits scale by plan: 100 on Starter, 1,000 on Standard, unlimited on Pro and Enterprise.
AI post rewrite and AI post generate are included on paid plans. AI replies live inside the Social Inbox add-on. No AI image generation.
Kontentino is built for social media planning, approval, and publishing.
Planable markets universal content workflows for blogs, newsletters, and ad copy. If most of your team's content lives outside social, Planable is the broader tool.
Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, Google Business Profile.
Identical channel coverage to Kontentino.
Built and hosted in Slovakia. Procurement teams in DACH and Benelux usually flag this first.
Bucharest and London teams. Policies reflect GDPR requirements.
Dedicated onboarding specialist add-on from day one. Real humans, not bots, on every tier.
Knowledge base only on Basic. Chat support unlocks at Pro. Priority support, personalized onboarding, and a dedicated account manager are Enterprise-only.
What our customers say
Case study
From five-day approvals to same-day, without chasing clients on email.
"The chat box for approvals makes the process so much easier. It's easy for our reviewers to give us feedback via the comment section. They can give feedback in bulk and everything goes really smoothly."
Pricing that doesn't punish growth.
Approvals, analytics and team collaboration on every paid plan. No per-user add-on fees. No brand tax.
Starter
For solo creators and small teams getting organized.
Billed annually · €588/yr
Billed monthly
Billed annually · $708/yr
Billed monthly
- Calendar, list & post-idea views
- AI captions, translation & images
- Internal approval workflow
- Mobile app (iOS & Android)
- Drafting, scheduling & publishing
Standard
For growing teams that need collaboration at scale.
Billed annually · €1308/yr
Billed monthly
Billed annually · $1572/yr
Billed monthly
Everything in Starter, plus:
- Client / external approvals
- Brand Hub & AI brand voice
- Kanban + Grid (Instagram preview)
- Bulk actions & post versions
- Tasks, internal notes & activity log
Pro
For agencies running multi-client, multi-region work.
Billed annually · €2388/yr
Billed monthly
Billed annually · $2868/yr
Billed monthly
Everything in Standard, plus:
- Global Content Manager included
- Analytics & competitor benchmarking
- Dedicated account manager
- 3-hour guided onboarding
Enterprise
For organizations with bespoke security and scale needs.
Tailored to your team & profiles
Everything in Pro, plus:
- Custom seats & SSO
- Custom onboarding sessions
- Special care plan
- Bespoke security & SLAs
14-day free trial. No credit card required. No hidden fees.
See the difference in your own workflow.
Import your calendar, invite reviewers, and run one real approval round in under 20 minutes.
Switching gives your team time back.
Questions teams ask before switching.
Real answers, the kind you'd get from a salesperson on their third coffee, not a help-center article written by a robot.
When does it make sense to move on from Planable?
Usually three triggers. First, your brand roster passes around five, and the per-workspace bill turns into a line item the CFO starts asking about. Second, you add a stakeholder layer (legal, creative director, regional lead) and discover multi-level approval chains are Enterprise-only on Planable. Third, post limits start biting because one post sent to four channels eats four spots on your monthly cap.
Any one of those is a fair reason to evaluate. Kontentino Standard at €109/month bundles 40 profiles, multi-level approvals, and unlimited posts into one flat price.
Is it hard to migrate from Planable to Kontentino?
It's straightforward because your social accounts live on the networks, not inside either tool. Onboarding walks you through reconnecting profiles, importing your team, and setting up approval workflows. Most teams are live in under a day.
If you have a content backlog you want to preserve, our team can help you plan an overlap window so nothing slips through the cracks during the switch.
What should agencies check before committing to a Planable annual plan?
Three things. First, run the math at your current brand count and at your 12-month forecast brand count, including Analytics and Social Inbox add-ons (both priced per workspace). Second, confirm which approval mode you actually need: Basic and Pro are single-step (None, Optional, Required), and multi-level chains require Enterprise. Third, check whether your support tier matches your operational needs: Basic gets knowledge-base only, chat support unlocks at Pro, and dedicated onboarding is Enterprise-only.
If any of those three answers feels uncomfortable, run a 14-day Kontentino trial alongside before you sign.
Planable vs Kontentino: which is better for approval workflows?
Both are built around approvals, but the plan structures differ. Planable's three lower-tier approval modes (None, Optional, Required) are single-step, and multi-level chains require the Enterprise plan. Kontentino includes internal approvals from Starter at €49/month, and client and external approvals plus multi-level chains from Standard at €109/month.
If you need to route a post through team, legal, and stakeholder layers without a sales call, Kontentino is the more direct fit. If you have one brand and want the cleanest visual feedback UX with unlimited reviewers, Planable's approval experience is widely praised.
Planable vs Kontentino: which is better for agencies managing multiple brands?
Kontentino is built for the multi-brand math. Planable's per-workspace pricing means each new brand is a separate billing line; ten brands on the Pro tier turn into ten workspace fees, plus per-workspace add-ons.
Kontentino Standard at €109/month covers 10 users and 40 profiles in one flat plan, with multi-level approvals included. Pro adds unlimited profiles for agencies running large rosters. The breakeven against Planable's per-workspace model is usually around three to four brands.
Is Planable cheaper than Kontentino?
For a single brand with a large team of reviewers, Planable Basic often costs less than Kontentino Starter because Planable bundles unlimited users into every plan. Past three or four brands, the per-workspace math tips the other way: each brand adds a separate workspace fee on Planable, while Kontentino keeps you on one flat plan that bundles 40 profiles on Standard.
Both tools sell analytics as an add-on, but Kontentino's add-on is priced per account, not per workspace, which compounds the difference for multi-brand teams.
What does Kontentino offer that Planable doesn't?
A few things matter most. Multi-level approval chains on Standard (€109/month) instead of Enterprise-only. Flat per-account pricing instead of per-workspace billing as you scale. AI image generation, Brand Voice, and Brand Hub bundled in (Planable's AI is caption-level only).
Plus live chat support on every paid plan, not just Pro and Enterprise, a dedicated onboarding specialist from day one, and Slovak-built, EU-hosted infrastructure with GDPR baked in for procurement-heavy buyers in DACH and Benelux.
Is Planable good for agencies?
Planable works well for agencies with two to four brands that prioritize visual feed previews and unlimited team members. Its economics get harder past five brands as per-workspace costs compound, and its feature ceiling kicks in when multi-level approvals or bundled analytics become essential.
Most agencies that outgrow Planable Basic and Pro evaluate alternatives rather than move to Enterprise.
Does Kontentino support Instagram, Facebook, LinkedIn, and TikTok?
Yes, plus YouTube, Pinterest, Threads, X, and Google Business Profile. Nine channels in total, with drag-and-drop scheduling, preview-as-you-create, and direct publishing on all of them.
Bulk schedule, bulk copy, and bulk approve are included from Standard.
Does Kontentino have AI features for content creation?
Yes. AI caption generator, AI image generator, hashtag generator, translations, post ideas, and a Brand Voice and Brand Hub setup. AI credits scale by plan: 100 on Starter, 1,000 on Standard, unlimited on Pro and Enterprise.
AI is bundled into the publishing workflow, so you can draft, refine, and schedule without leaving the app.

Ready for approvals that don't require an upgrade?
Start a 14-day free trial. Invite your team, connect your channels, and run your first approval round before the coffee cools.


Looks great. Can we bold the last word?
Perfect now — approving for Tuesday.