Kontentino vs Planable

Looking for a Planable alternative?

  • Multi-level approvals from Standard at €109/month, not behind an Enterprise quote
  • Flat plans with brands bundled in, so your bill stops doubling per workspace
  • Unlimited posts on Standard, even when one piece of content runs on four channels

Trusted by the best agencies and brands around the world

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An honest take

Which one is the right fit for your team?

Both Kontentino and Planable are real products with real customers. The right choice depends on what your team actually does, not on which tool wins more checkmarks.

Pick Kontentino

Kontentino is a strong fit if…

  • You manage multiple brands or clients as an agency or in-house team.
  • You need multi-level approvals with external client review.
  • You're tired of upgrading to unlock collaboration and reporting.
  • You want predictable pricing as your team grows.
  • You care about GDPR and EU-based infrastructure.
  • You prefer a dedicated specialist over a ticket queue.
Pick Planable

Planable may be a better fit if…

  • You manage one brand with a large team of reviewers, and Planable's unlimited-users model fits your shape.
  • Visual feed previews and post-by-post visual collaboration are the features your team would not give up.
  • You run universal content workflows beyond social, like blogs, newsletters, or ad copy, inside Planable.
  • You're a single-brand in-house team where the per-workspace model never multiplies on you.
Three reasons teams switch

Three things Kontentino does better on every plan, not just the top tier.

01 — Approval Workflows

Multi-level approvals on every paid plan.

Kontentino includes approvals on every paid plan. Internal approvals on Starter. Client and external approvals plus the dedicated reviewer role on Standard, with multi-level chains that route a post through team, legal, and external stakeholders before it goes live. One thread per post. One status at a time: draft, in review, approved, scheduled.

Planable's three lower-tier approval modes (None, Optional, Required) are single-step. Multi-level approval chains, the workflow most agencies actually need once a second stakeholder gets involved, sit only on the Enterprise plan. Bulk approval lives there too.

"Finally clear client approvals across multiple clients."

Verified G2 reviewer

02 — Predictable Pricing

Flat plans. Brands bundled in.

Kontentino bundles users and profiles into one flat plan. Standard at €109/month covers 10 users and 40 profiles, enough for most agencies to put every brand into one subscription. The price you pick is the price you pay, even on the day you sign your tenth brand.

Planable's per-workspace model treats each brand as a separate workspace, billed independently. Ten brands on the Pro tier means ten workspace fees. Add the Analytics and Social Inbox add-ons, also priced per workspace, and the bill compounds every time you sign a brand.

"Simple, practical, and easy to set up. And affordable price."

Verified G2 reviewer

03 — Customer Support

Human support, not a tier upgrade.

Kontentino gives you a dedicated onboarding specialist from day one and live chat with real humans on every paid plan. No bots. No premium-support tier to upgrade to. No knowledge-base wall on entry plans.

Planable's Basic tier ships with knowledge-base self-serve only. Chat support unlocks at Pro. Priority support, personalized onboarding, and a dedicated account manager are Enterprise-only.

Lucia K.
Lucia K. · Your specialist
Online now · replies in ~90s
Hi! Quick question. I am onboarding two new team members tomorrow. Anything I should set up first?
Hey 👋 I'd pre-build their roles in Settings → Team, then send them the welcome link. Want me to walk you through it on a quick screenshare?
★★★★★ "The best support I have experienced with any SaaS tool."Verified G2 reviewer · March 2026

Stop gating features. Start shipping content.

Approvals, collaboration and analytics are included from the first paid plan.

Side by side

Where Kontentino and Planable actually differ.

Feature
Kontentino
Planable
Approval workflows
Every paid plan

Internal approvals from Starter at €49/mo. Client and external approvals from Standard at €109/mo, including multi-level chains for team, legal, and stakeholder rounds.

Enterprise-only multi-level

Basic and Pro offer single-step approvals (None, Optional, Required). Multi-level approval chains and bulk approval require the Enterprise plan.

Team collaboration & visual previews
Live previews, comment threads

In-app preview of how each post will look, plus separate internal and external comment threads on every plan.

Best-in-class feed previews

Feed-level visual previews are widely praised in reviews. If post-by-post visual collaboration is the feature your team would not give up, Planable is the cleaner fit.

Custom reports & analytics
Add-on, priced per account

Analytics is one add-on for your whole account, not per brand. Bundled on Pro and Enterprise.

Add-on, priced per workspace

Analytics is a per-workspace add-on, bundled only on Enterprise. Covers 6 of 9 supported networks.

Pricing model
Flat plans, brands bundled

One price covers up to 40 profiles on Standard. No per-workspace billing, no per-user add-on fees as the team grows.

Per-workspace billing

Each brand is a separate workspace, billed independently. Add-ons (Analytics, Social Inbox) are also priced per workspace.

Users per plan
Tier-based seats

3 users on Starter, 10 on Standard, custom on Enterprise.

Unlimited on every plan

Add as many teammates and reviewers as you need without changing tiers. For single-brand teams with a large reviewer pool, this is a real cost win.

Free trial
14-day free trial, full access

No credit card required. Connect channels, invite your team, and run a real approval round.

Free plan with a lifetime cap

The free plan is capped at 50 created posts total, not 50 per month. Once exhausted, a paid upgrade is required.

Content calendar views
Calendar, Kanban, list & idea views

All four views on Standard. Drag-and-drop with status-color coding across all paid plans.

Tiered views

Feed and Calendar on Basic. Grid view on Pro. List view (with bulk approval and bulk scheduling) on Enterprise.

AI content assistance
Built-in across plans

AI captions, translations, image generation, hashtag generator, Brand Voice, and Brand Hub. AI credits scale by plan: 100 on Starter, 1,000 on Standard, unlimited on Pro and Enterprise.

Caption-level AI

AI post rewrite and AI post generate are included on paid plans. AI replies live inside the Social Inbox add-on. No AI image generation.

Universal content types beyond social
Not the focus

Kontentino is built for social media planning, approval, and publishing.

Supports content beyond social

Planable markets universal content workflows for blogs, newsletters, and ad copy. If most of your team's content lives outside social, Planable is the broader tool.

Supported channels
9 networks

Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, Google Business Profile.

Same 9 networks

Identical channel coverage to Kontentino.

GDPR & EU compliance
EU-built, GDPR by design

Built and hosted in Slovakia. Procurement teams in DACH and Benelux usually flag this first.

EU-headquartered, GDPR-compliant

Bucharest and London teams. Policies reflect GDPR requirements.

Customer support
Live chat on every paid plan

Dedicated onboarding specialist add-on from day one. Real humans, not bots, on every tier.

Tiered access

Knowledge base only on Basic. Chat support unlocks at Pro. Priority support, personalized onboarding, and a dedicated account manager are Enterprise-only.

What our customers say

Case study

From five-day approvals to same-day, without chasing clients on email.

"The chat box for approvals makes the process so much easier. It's easy for our reviewers to give us feedback via the comment section. They can give feedback in bulk and everything goes really smoothly."
Maru MitlíkováManaging Director at Triad Advertising
Triad Advertising
Read more →
Pricing

Pricing that doesn't punish growth.

Approvals, analytics and team collaboration on every paid plan. No per-user add-on fees. No brand tax.

Starter

For solo creators and small teams getting organized.

4969$59$83/month

Billed annually · €588/yr

Billed monthly

Billed annually · $708/yr

Billed monthly

Users
3
Start free trial
10 social profiles
100 AI credits / month
  • Calendar, list & post-idea views
  • AI captions, translation & images
  • Internal approval workflow
  • Mobile app (iOS & Android)
  • Drafting, scheduling & publishing
Add-ons
Analytics
Global Content Manager

Pro

For agencies running multi-client, multi-region work.

199269$239$323/month

Billed annually · €2388/yr

Billed monthly

Billed annually · $2868/yr

Billed monthly

Users
10
Start free trial
Unlimited profiles
Unlimited AI credits

Everything in Standard, plus:

  • Global Content Manager included
  • Analytics & competitor benchmarking
  • Dedicated account manager
  • 3-hour guided onboarding
Add-ons
Analytics
Global Content Manager

Enterprise

For organizations with bespoke security and scale needs.

Custom

Tailored to your team & profiles

UsersCustom seats
Request quote
Custom profiles
Unlimited AI credits

Everything in Pro, plus:

  • Custom seats & SSO
  • Custom onboarding sessions
  • Special care plan
  • Bespoke security & SLAs
Add-ons
Analytics
Global Content Manager

14-day free trial. No credit card required. No hidden fees.

See the difference in your own workflow.

Import your calendar, invite reviewers, and run one real approval round in under 20 minutes.

Why teams switch

Switching gives your team time back.

<1 hour
To approval. Not days of email threads and PDF attachments.
<1 day
To go live. Channels connected, team invited, calendar imported.
100%
Of paid plans include approvals, collaboration and reporting.
FAQ

Questions teams ask before switching.

Real answers, the kind you'd get from a salesperson on their third coffee, not a help-center article written by a robot.

When does it make sense to move on from Planable?caret

Usually three triggers. First, your brand roster passes around five, and the per-workspace bill turns into a line item the CFO starts asking about. Second, you add a stakeholder layer (legal, creative director, regional lead) and discover multi-level approval chains are Enterprise-only on Planable. Third, post limits start biting because one post sent to four channels eats four spots on your monthly cap.

Any one of those is a fair reason to evaluate. Kontentino Standard at €109/month bundles 40 profiles, multi-level approvals, and unlimited posts into one flat price.

Is it hard to migrate from Planable to Kontentino?caret

It's straightforward because your social accounts live on the networks, not inside either tool. Onboarding walks you through reconnecting profiles, importing your team, and setting up approval workflows. Most teams are live in under a day.

If you have a content backlog you want to preserve, our team can help you plan an overlap window so nothing slips through the cracks during the switch.

What should agencies check before committing to a Planable annual plan?caret

Three things. First, run the math at your current brand count and at your 12-month forecast brand count, including Analytics and Social Inbox add-ons (both priced per workspace). Second, confirm which approval mode you actually need: Basic and Pro are single-step (None, Optional, Required), and multi-level chains require Enterprise. Third, check whether your support tier matches your operational needs: Basic gets knowledge-base only, chat support unlocks at Pro, and dedicated onboarding is Enterprise-only.

If any of those three answers feels uncomfortable, run a 14-day Kontentino trial alongside before you sign.

Planable vs Kontentino: which is better for approval workflows?caret

Both are built around approvals, but the plan structures differ. Planable's three lower-tier approval modes (None, Optional, Required) are single-step, and multi-level chains require the Enterprise plan. Kontentino includes internal approvals from Starter at €49/month, and client and external approvals plus multi-level chains from Standard at €109/month.

If you need to route a post through team, legal, and stakeholder layers without a sales call, Kontentino is the more direct fit. If you have one brand and want the cleanest visual feedback UX with unlimited reviewers, Planable's approval experience is widely praised.

Planable vs Kontentino: which is better for agencies managing multiple brands?caret

Kontentino is built for the multi-brand math. Planable's per-workspace pricing means each new brand is a separate billing line; ten brands on the Pro tier turn into ten workspace fees, plus per-workspace add-ons.

Kontentino Standard at €109/month covers 10 users and 40 profiles in one flat plan, with multi-level approvals included. Pro adds unlimited profiles for agencies running large rosters. The breakeven against Planable's per-workspace model is usually around three to four brands.

Is Planable cheaper than Kontentino?caret

For a single brand with a large team of reviewers, Planable Basic often costs less than Kontentino Starter because Planable bundles unlimited users into every plan. Past three or four brands, the per-workspace math tips the other way: each brand adds a separate workspace fee on Planable, while Kontentino keeps you on one flat plan that bundles 40 profiles on Standard.

Both tools sell analytics as an add-on, but Kontentino's add-on is priced per account, not per workspace, which compounds the difference for multi-brand teams.

What does Kontentino offer that Planable doesn't?caret

A few things matter most. Multi-level approval chains on Standard (€109/month) instead of Enterprise-only. Flat per-account pricing instead of per-workspace billing as you scale. AI image generation, Brand Voice, and Brand Hub bundled in (Planable's AI is caption-level only).

Plus live chat support on every paid plan, not just Pro and Enterprise, a dedicated onboarding specialist from day one, and Slovak-built, EU-hosted infrastructure with GDPR baked in for procurement-heavy buyers in DACH and Benelux.

Is Planable good for agencies?caret

Planable works well for agencies with two to four brands that prioritize visual feed previews and unlimited team members. Its economics get harder past five brands as per-workspace costs compound, and its feature ceiling kicks in when multi-level approvals or bundled analytics become essential.

Most agencies that outgrow Planable Basic and Pro evaluate alternatives rather than move to Enterprise.

Does Kontentino support Instagram, Facebook, LinkedIn, and TikTok?caret

Yes, plus YouTube, Pinterest, Threads, X, and Google Business Profile. Nine channels in total, with drag-and-drop scheduling, preview-as-you-create, and direct publishing on all of them.

Bulk schedule, bulk copy, and bulk approve are included from Standard.

Does Kontentino have AI features for content creation?caret

Yes. AI caption generator, AI image generator, hashtag generator, translations, post ideas, and a Brand Voice and Brand Hub setup. AI credits scale by plan: 100 on Starter, 1,000 on Standard, unlimited on Pro and Enterprise.

AI is bundled into the publishing workflow, so you can draft, refine, and schedule without leaving the app.

Kontentino social management tool

Ready for approvals that don't require an upgrade?

Start a 14-day free trial. Invite your team, connect your channels, and run your first approval round before the coffee cools.

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