Where Kontentino and Publer actually differ.
Internal approvals from Starter at €49/mo. Client and external approvals from Standard at €109/mo.
Admin/Owner and Client approval roles on Professional and Business. No configurable multi-level chains.
Add as many reviewers as your workflow needs without changing plan.
Each extra reviewer is a recurring add-on on Professional and Business.
In-context comment threads on every post. Internal vs reviewer comments separated.
Comments live alongside the post but aren't separated by audience.
Users in 5-user increments (3–5 on Starter, then 10/15/20/25/30 on Standard). Profiles bundled per tier.
Granular billing. Headline price stays low only at single-account, single-user scale.
Blocks approval until alt text, UTMs, format and brand rules pass.
Quality control happens manually or after the post is live.
Add-on on Starter and Standard. Included on Pro at €199/mo. Custom PDF and CSV exports, scheduled weekly rollups.
White-label PDF, hashtag analytics and competitor analysis included on Business.
Headquartered in the EU. Data handled under GDPR by default.
No native European data residency advertised.
Live chat with humans on every paid plan. Onboarding specialist and video calls from Standard upward.
1:1 onboarding reserved for Enterprise.
Paid plans start at €49/month for the Starter tier.
Professional tier starts at the lowest entry price in the category for solo users.
Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, Threads.
Core networks plus Mastodon, Bluesky, Telegram, WordPress and others.
AI captions, translations and images inside the post composer. Credits scale by tier.
Unlimited GPT-4 and DALL·E 3. Brand voices, translation and A/B variants included.
Kontentino prioritises planning, approval and reporting depth over automation.
Auto-recycling, RSS auto-posting, bulk CSV import (500 posts) and Spintax variants on Business.
What our customers say
Case study
From five-day approvals to same-day, without chasing clients on email.
"The chat box for approvals makes the process so much easier. It's easy for our reviewers to give us feedback via the comment section. They can give feedback in bulk and everything goes really smoothly."
Pricing that follows the work.
Internal approvals and team collaboration on every paid plan. Client and external approvals from Standard. Analytics included on Pro, available as an add-on on lower tiers.
Starter
For solo creators and small teams getting organized.
Billed annually · €588/yr
Billed monthly
Billed annually · $708/yr
Billed monthly
- Calendar, list & post-idea views
- AI captions, translation & images
- Internal approval workflow
- Mobile app (iOS & Android)
- Drafting, scheduling & publishing
Standard
For growing teams that need collaboration at scale.
Billed annually · €1308/yr
Billed monthly
Billed annually · $1572/yr
Billed monthly
Everything in Starter, plus:
- Client / external approvals
- Brand Hub & AI brand voice
- Kanban + Grid (Instagram preview)
- Bulk actions & post versions
- Tasks, internal notes & activity log
Pro
For agencies running multi-client, multi-region work.
Billed annually · €2388/yr
Billed monthly
Billed annually · $2868/yr
Billed monthly
Everything in Standard, plus:
- Global Content Manager included
- Analytics & competitor benchmarking
- Dedicated account manager
- 3-hour guided onboarding
Enterprise
For organizations with bespoke security and scale needs.
Tailored to your team & profiles
Everything in Pro, plus:
- Custom seats & SSO
- Custom onboarding sessions
- Special care plan
- Bespoke security & SLAs
14-day free trial. No credit card required. No hidden fees.
See the difference in your own workflow.
Import your calendar, run one real internal approval round, and see the difference in under 20 minutes.
Switching gives your team time back.
Questions teams ask before switching.
Real answers, the kind you'd get from a salesperson on their third coffee, not a help-center article written by a robot.
When does it make sense to move on from Publer?
Most teams don't leave Publer because it's bad software. They leave because they've outgrown the two-role approval system, or because the features they need (analytics, unlimited AI, post recycling) sit on Business while their daily work needs the Brand Hub, multi-level sign-off and a post checklist that Publer doesn't offer at any tier.
Verified G2 reviewers describe the shift simply: "Monthly approvals stopped living in my inbox." Kontentino includes internal approvals from Starter at €49/month and adds client and external approvals plus the Brand Hub at Standard at €109/month.
Is it hard to migrate from Publer to Kontentino?
The move itself is straightforward. You'll connect your social profiles to Kontentino, then rebuild your upcoming content in the visual calendar. There's no proprietary content lock-in to worry about on either side.
The bigger shift is getting your team comfortable with a structured approval process instead of an ad-hoc one. If you need help getting set up, Kontentino's onboarding specialist and live chat support are available across plans, with guided onboarding from Pro upward.
What should agencies check before committing to a Publer annual plan?
Three things matter most. First, do the math on per-account and per-member fees for the team and brand portfolio you'll have in 12 months. Publer's headline price is for one account and one user; the bill grows line-by-line as accounts and members are added.
Second, check whether the two-role approval model fits your sign-off chain, especially if a brand lead, a legal reviewer and a client all need to weigh in on the same post.
Third, confirm where the analytics, recycling and AI features you need actually sit; Publer puts them on Business only.
Publer vs Kontentino: which is better for approval workflows?
Both products offer approvals on paid plans. The difference is depth. Publer has a two-role system on Professional and Business: Admin/Owner approval and Client approval. Kontentino runs configurable multi-level chains: internal approvals from Starter at €49/month, and client and external approvals from Standard at €109/month.
If your sign-off involves more than two roles, or if your clients and outside collaborators need a clean review experience inside a multi-stage chain, Kontentino is built for that.
Publer vs Kontentino: which is better for agencies managing multiple brands?
It depends on scale and what your tier needs to include. Publer's entry tiers cover one account at the base price, with each additional social account and team member adding to the bill; analytics and unlimited AI sit on Business.
Kontentino's Standard plan at €109/month bundles 40 social profiles and 10 users, with client and external approvals plus the Brand Hub included; Pro at €199/month adds unlimited profiles, the Global Content Manager and analytics. For agencies whose tier needs to also be the one that unlocks the workflow, Kontentino fits more naturally.
Is Publer cheaper than Kontentino?
Publer's headline pricing is often lower, especially for solo creators or single-account teams on Free or Professional. Per-individual-user and per-account billing also gives Publer flexibility at small scale that Kontentino's 5-user bundles don't match.
We're not the cheapest, and we don't try to be. We win on what happens between content being created and going live: the multi-level approval chain, the post checklist, the Brand Hub, the team and client review experience. The headline price is rarely the real cost.
What does Kontentino offer that Publer doesn't?
Three differences are most concrete. First, multi-level approval chains instead of a two-role system; Kontentino lets you stack copywriter, brand lead, legal and client into one configurable flow. Second, a configurable post checklist that blocks approval until alt text, UTMs, format and brand rules pass. Third, the Brand Hub and AI brand voice on Standard, which keep tone and visual rules consistent across brands.
Verified G2 reviewers describe the experience as "Clear approvals without constant follow-ups." That's what the workflow layer adds on top of scheduling.
Is Publer good for solo creators and freelancers?
Yes. For a solo creator posting from one or two brands with a simple sign-off step, Publer is a strong choice. The Free plan is genuinely usable, the entry tier is one of the lowest in the category, the channel mix is the broadest in the market (Mastodon, Bluesky, Telegram, WordPress and more), the AI features on Business are deep, and per-individual-user billing keeps things flexible at small scale.
Where it gets less ideal is the moment your sign-off needs more than two roles, or when you need a Brand Hub, post checklist, or multi-stage review. That's where Kontentino starts to do real work.
Does Kontentino support Instagram, Facebook, LinkedIn, and TikTok?
Yes. Kontentino supports direct publishing to Facebook, Instagram (including Reels and Stories), LinkedIn, and TikTok, plus X, YouTube, Pinterest, Google Business Profile and Threads.
For teams coming from Publer, the core scheduling and publishing workflow covers the same major networks. Publer offers a broader channel mix (Mastodon, Bluesky, Telegram, WordPress); if any of those are core to your work, Publer has the edge there.
Does Kontentino have AI features for content creation?
Yes. Kontentino includes AI-powered content assistance that helps you draft captions, refine copy, translate, and generate images. AI credits are included on every paid plan and scale by tier: 100 credits per month on Starter, 1,000 on Standard, unlimited on Pro and Enterprise. From Standard upward, the AI brand voice is trained on your Brand Hub guidelines, so output stays on tone.
Publer's AI on Business is genuinely deep (unlimited GPT-4, DALL·E 3, brand voices, translation, A/B variants). If maximal AI generation is your single biggest priority, Publer has the edge there. If AI sits inside a structured approval and planning workflow with a Brand Hub, Kontentino fits better.

Ready for an approval chain that fits how your team actually works?
Start a 14-day free trial. Invite your team, connect your channels, and run your first multi-level approval round before the coffee cools.




Looks great. Can we bold the last word?
Perfect now — approving for Tuesday.