The Instagram Add Yours sticker is a Story feature that lets you post a prompt—usually a question or theme—and invites your followers to respond with their own Stories. When someone taps your sticker, it opens their Story editor with your prompt pre-loaded. Their response automatically links back to your original sticker, creating a chain of interconnected Stories around a single theme. It’s one of the most effective ways to spark user participation and turn passive viewers into active contributors.
When you post an Add Yours sticker, you’re essentially starting a conversation thread. Each person who responds adds their Story to the chain. Anyone viewing the chain can tap through and see every response—from the first person who answered to the most recent. This creates a visible, clickable web of user-generated content all connected to your original prompt. The more people who participate, the longer the chain grows, and the more visibility your original sticker gets.
The most successful Add Yours stickers use short, specific, easy-to-answer prompts. “Your favorite coffee order” works better than “Add yours.” Tie your prompt to your brand or niche—a fitness brand might ask “Your go-to workout,” while a fashion account might ask “Your go-to outfit right now.” Keep it under six words, use emojis to set the tone, and avoid anything too vague or demanding. People respond when they feel the question is actually about them.
Add Yours is a goldmine for engagement. It gives your audience a reason to interact with your Stories instead of just scrolling past. You collect user-generated content without asking people to tag you or send DMs. It also signals to Instagram’s algorithm that your Stories are generating interaction, which can boost your reach. Plus, followers who participate are more likely to feel connected to your brand—they’ve literally become part of your content.
While the feature is primarily a Story tool, Instagram has expanded it to Reels as well. You can add the sticker to any Story or Reel you post. The sticker works the same way on both—followers tap it, respond, and their response links back to yours. Stories are typically where you see the most participation since they feel more casual and immediate, but Reels can drive higher overall reach if your original prompt goes viral.
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