LinkedIn Live streaming is a feature that lets you broadcast live video content directly to your LinkedIn network. Unlike other social platforms, LinkedIn Live is designed specifically for professional broadcasts and B2B engagement. You can host webinars, product demonstrations, expert interviews, or networking sessions that reach your connections and their extended networks. All streams are public and automatically recorded, turning your live event into a permanent video asset on your profile or company page.
LinkedIn audiences are inherently professional and business-focused, making them more likely to engage seriously with your content and take action. You can invite up to a thousand connections per week directly to your event, and attendees can invite their own networks, creating exponential reach. LinkedIn Live is free, requires no subscription fees, and integrates directly with your professional brand. The platform automatically notifies registered attendees when your broadcast starts, driving consistent viewership without paid promotion.
LinkedIn Live requires three things: eligibility (company pages need 100+ followers and be at least one month old; personal profiles need Creator Mode enabled), a third-party streaming tool to broadcast with (Restream, StreamYard, Socialive, Switcher Studio, or OBS), and advance scheduling of your event. You cannot broadcast directly from LinkedIn itself—you’ll connect your chosen streaming software to LinkedIn’s infrastructure and go live from there. Most new broadcasters start with one of LinkedIn’s preferred partner tools, which offer simpler interfaces than technical encoders like OBS.
LinkedIn Live works exceptionally well for webinars, weekly Q&A sessions with your audience, live product demonstrations, expert panel discussions, and industry insights presentations. Many companies use it to host monthly business reviews, announce new practices or services, or stream speaking engagements and conferences. It’s also effective for networking events and drop-in sessions where you answer pre-selected audience questions. The professional broadcast environment makes it ideal for thought leadership and building authority in your field.
Unlike traditional webinar platforms, LinkedIn Live streams are inherently social—they live on your profile or page feed and can be discovered by your broader network, not just registered attendees. You get built-in registration forms that capture contact information for follow-up, and you can download attendee data to build your email list. There are no licensing costs or seat limits. The trade-off is that LinkedIn Live requires advance scheduling (spontaneous streams are no longer available as of June 2026) and you need external streaming software to broadcast, whereas dedicated webinar platforms handle everything in one place.
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