Let us start with credit where it is due. Loomly built one of the cleaner calendars in this category, and people like it. It holds a 4.6 out of 5 on G2 from roughly 1,790 reviews (2026), which is a lot of marketers saying the day-to-day works. The post ideas, the previews, the tidy approval statuses. That reputation is earned, not bought.
So why are you reading a comparison? Usually it is a date on a calendar. A renewal is coming up, and something changed. After the 2025 ownership change, Loomly restructured pricing, the mid-tier got thinner, and the jump from the entry plan to the agency plan got wide. Annual plans renew on their own terms, and support that used to be a quick chat now routes through more self-serve. None of that makes Loomly a bad tool. It makes a renewal worth a second look.
Kontentino sits in that gap on purpose. It is a collaborative social media tool built around the agency motion, rated 4.7 out of 5 on G2 (2026) and managing 4,000+ brands. Below are six questions to ask before you sign for another year. Honest answers, including the ones where Loomly comes out ahead.
Kontentino vs Loomly at a glance
Skim this first. The shaded rows are where Loomly genuinely wins or ties, because pretending otherwise would waste your time.
| Dimension | Kontentino | Loomly |
| Approval workflows | Internal from the first paid plan, client review one tier up | Included on every plan, custom roles and flows on the top tier |
| Pricing model | Four graduated tiers, no forced jump | Two-tier feel after the 2025 restructure, wide gap to the agency plan |
| Reviewer seats | Reviewers included, no per-seat tax | Entry seats capped, growth tends to route up a tier |
| AI captions and copy | On every plan, credits scale by tier | Limited on entry, expanded higher up |
| AI image generation | Included on every plan | Not available on any plan |
| Multi-brand calendar | One filterable calendar across brands | Calendar across brands, agency roles up top |
| Customer support | Live human help on every paid plan | Praised pre-2025, more chatbot-first since |
| GDPR and EU data residency | European product, EU residency by default | US-headquartered, GDPR-compliant, not EU-resident |
| Languages | 25+ languages | English-only interface |
| Snapchat and network breadth | Nine networks, no Snapchat | 10+ networks including Snapchat |
| White-label and Slack/Teams | Not offered today | Branded subdomain plus Slack and Teams on the top tier |
1. Does the plan I am renewing still cover everyone I will add this year?
This is the question that catches teams out. On Loomly, the entry tier caps your seats, and once you add a fourth or fifth teammate you tend to land on the agency tier. After the 2025 restructure there is no comfortable middle plan to grow into, so a small team that adds two people can find itself looking at a much larger bill.
Kontentino spreads the same journey across four tiers. Starter, Standard, Pro, and Enterprise, with reviewers included and no per-seat tax for adding a stakeholder to a review. A five-person team that needs client sign-off lands on Standard, not on the top plan. You grow into a tier instead of leaping to it.
So before you renew, map the team you expect to have in twelve months, not the team you have today, and price both tools against that number.
The fourth teammate should join a meeting, not a pricing bracket.
2. Can I actually cancel or change this midway through the year?
Annual plans are normal in this category, and there is nothing wrong with committing for a year when a tool fits. The detail to confirm is what happens if it stops fitting. Loomly’s annual plans are not cancellable mid-term once active, so if your needs shift in month three, you are along for the ride until renewal.
That is a fine trade when you are certain. It is a risk when you are scaling fast or onboarding a client whose needs you do not fully know yet. Read the cancellation terms on whatever you sign, from either company, before the card is charged.
Kontentino’s pitch here is simpler structure rather than a loophole. Graduated tiers mean you move up a step when you need to, instead of being locked to a single large commitment to get the features your agency work needs.
Read the cancellation clause now, not in month three with a new client waiting.
3. Are approvals built in, or waiting one tier up?
Both tools take approvals seriously, so this is about shape, not whether the feature exists. Loomly includes basic approvals on every plan, which is great. The custom roles and custom approval workflows an agency leans on, though, live on the top tier. Teams below that often drift back to email threads and Slack pings the moment a real review round starts.
Kontentino puts approval workflows on every paid plan. Internal review rounds from Starter, then client and external review one tier up on Standard. Review threads, version history, and a clear post status, draft to in review to approved to scheduled, are part of the standard product rather than an upgrade.
One agency director put the payoff plainly. As a G2 reviewer said, “Client approvals stopped eating our week.” If approvals are the reason you are shopping, check which tier unlocks the version you actually need.
Approvals you cannot reach until the top tier are a feature in a brochure, not in your week.
4. What happens to support after I sign?
Loomly’s live chat was widely praised before 2025, and that praise was real. Since the ownership change, public reviews describe chat removed from the entry plan and more issues routed through chatbots and help articles that people used to resolve in minutes with a human.
Kontentino keeps support human on every paid plan. Live chat from Starter, a dedicated onboarding specialist from day one, and a dedicated account manager plus a 3-hour guided onboarding from Pro. Most teams are productive in under a day. No bots standing between you and an answer, and no premium support tier to upgrade into.
Before renewing, confirm exactly which support channels come with the specific tier you are buying. Support quality is easy to assume and expensive to discover later.
Find out who answers at 4 pm on a Friday before you need them at 4 pm on a Friday.
5. Is AI image generation part of the deal, or a separate tool I will pay for elsewhere?
This one is quick. Loomly offers an AI assistant for captions and copy, with usage that is limited on entry and expanded higher up. What it does not offer, on any plan, is AI image generation. If you want generated visuals, that is another subscription somewhere else.
Kontentino bundles AI captions, a copy enhancer, hashtags, and AI image generation into every plan, with the credit allocation scaling by tier. Brand voice and the Brand Hub kick in from Standard. The point is not to replace your writer or designer, it is to take blank-page friction out of the daily motion.
Add up the tools you currently pay for around your scheduler. If an image generator is one of them, factor that into the renewal math for both sides.
Count the subscriptions hiding behind your scheduler before you decide which one is cheaper.
6. Does where my data lives match what my clients require?
For a lot of teams this is a non-issue. For agencies serving regulated clients, public-sector accounts, or brands in DACH and Benelux, it is a procurement checkbox that can stall a deal. Loomly is US-headquartered and complies with GDPR, but EU data residency is not the default.
Kontentino is a European product with GDPR by design and EU data residency, plus an interface available in 25+ languages. If a client’s legal team asks where the data sits, that answer is ready before they finish the sentence.
Check your client contracts for data-residency language before you renew. It is cheaper to confirm now than to migrate mid-campaign because a new client’s compliance team said no.
The data-residency question always arrives from the one client you most want to keep.
The honest take: who should pick what
No tool wins every row, and a comparison that pretends otherwise is not worth your renewal decision. Here is the straight version.
Renew or switch to Kontentino if…
• You manage multiple brands or clients and need real, multi-level approvals with external client review.
• You are tired of upgrading to unlock collaboration, reporting, or AI.
• You want predictable pricing with a tier to grow into, not a leap to the agency plan.
• EU data residency and GDPR-by-design matter to you or your clients.
• You would rather talk to a human than a chatbot when something breaks.
Stick with Loomly if…
• Snapchat publishing is a core part of your weekly mix. Loomly publishes to it, Kontentino does not, and that is a real edge.
• You need white-label branding, a custom subdomain, logo, and favicon, and you are fine paying for the top tier to get it.
• Slack and Microsoft Teams notifications are non-negotiable parts of your existing workflow.
• Your team is one to three people, you do not need approvals, AI image generation, or a dedicated account manager, and the entry plan covers you comfortably.
That last list is not a disclaimer. Those are jobs Loomly does well, and if they describe your team, renewing is a reasonable call. The point of asking the six questions is to make that call on purpose.
Frequently asked questions
When does it make sense to move on from Loomly?
When you have outgrown the entry tier. If you are adding a fourth teammate, a client reviewer, or a fifth brand, Loomly typically routes you up to the agency tier, which is a meaningful jump. If you would rather grow into a plan than leap to it, Kontentino’s four-tier structure gives you a softer path, and many teams switch after the 2025 restructure and the support changes that followed.
Is it hard to migrate from Loomly to Kontentino?
No, and not because of magic. Your social accounts live on Facebook, Instagram, LinkedIn, TikTok, and the rest, not inside Loomly, so connecting them takes a few minutes per channel. From Standard, a guided onboarding helps you import your calendar, set up approvals, and invite your team. Most teams are productive in under a day.
Loomly vs Kontentino: which is better for agencies managing multiple brands?
Kontentino, for most agencies. Multi-brand calendar, reviewer roles, client sign-off, brand voice in AI tools, and multi-region content management are designed into the product. Loomly is well-regarded for multi-brand scheduling and supports more networks including Snapchat, but its agency-grade collaboration tooling is concentrated on the top tier.
Is Loomly cheaper than Kontentino?
At the entry tier they are roughly comparable. Neither wins decisively on cheapest entry plan. Kontentino tends to come out ahead in the 5 to 15 user range, where Loomly’s structure routes teams to the agency tier while Kontentino’s Standard or Pro plans land in between. If price is your only criterion, run your team size through both pricing pages first.
Is Kontentino GDPR compliant?
Yes, by design. Kontentino is a European product with GDPR-by-design and EU data residency by default. Loomly is US-headquartered and complies with GDPR, but EU residency is not the default, which can matter to procurement teams in regulated markets.
Run one real approval round before you decide
The fastest way to answer all six questions is to test them on your own workflow. Start a free 14-day trial, no credit card required. Import your calendar, invite your reviewers, and run one real approval round in under 20 minutes.
Want the row-by-row breakdown next to your renewal quote? See the full Kontentino vs Loomly comparison, then bring your questions to a short demo. We will tell you honestly when Loomly is the better fit.
