Let’s get one thing out of the way. Metricool is a good tool. The analytics are some of the best you can buy, the free plan is generous, and a solo creator can run their whole week on it without spending a cent.
So if you’re looking at alternatives, it’s usually not because Metricool is bad. It’s because your workflow grew past what your plan covers. Several people now need to sign off on a post. Your client wants to leave one comment without learning a new tool. You go to add a teammate and find out that on Metricool, team members start on the Advanced plan.
That’s the moment teams start looking around, and often at Kontentino, now used by 4,000+ brands.
Here’s how the two compare – including where Metricool wins. Everything below about Metricool comes from Metricool’s own pricing page and help center, linked at the end, and was last checked in October 2026.
Kontentino vs. Metricool at a glance
A quick scan of the seven dimensions covered in this post. The detail behind each row is below.
| Kontentino | Metricool | |
|---|---|---|
| Approval system | Internal on every paid plan, client from Standard | On the Advanced and Custom plans |
| Adding users | Included on every paid plan | User management on Advanced and Custom. Free and Starter include a single access |
| Pricing basis | Per plan and number of users, profiles bundled | Scales with the number of brands you manage |
| X (Twitter) | Included | Optional add-on, $10 per connected account a month |
| Free option | 14-day trial, no credit card | Free plan for one brand, 20 posts a month |
| Analytics | Solid reporting and scheduled rollups | Widely praised – Metricool’s strongest area |
Metricool details from metricool.com/pricing and the Metricool help center, checked October 2026.
1. Approvals come with every paid plan
This is the big one. In Metricool, the approval system sits on the Advanced and Custom plans. Their help center puts it plainly: “This feature is available on the Advanced and Custom plans.”
Kontentino flips that. Internal approval workflows come on every paid plan, client approvals from Standard, with each post sitting at a clear status of draft, in review, approved, or scheduled.
It’s the feature reviewers mention most. One G2 reviewer described the appeal simply: a way to “send posts for approval, see exactly where things are stuck” and move on.
Translation: nobody has to play detective to find out whether the client actually approved the thing.
2. Adding your second, third, and fourth person
Approvals only matter if the people who approve can actually get in.
On Metricool, user management sits on the Advanced and Custom plans as well. Their help center: “Free and Starter plans include a single access and do not allow adding more users.” So the tier that unlocks approvals is the same tier that unlocks teammates.
Kontentino bundles a set number of users into every paid plan, and client approvers don’t count as paid users. Add the client without adding to your bill.
3. Your client and your designer don’t read each other’s notes
Picture it. Your designer types “ugh, the kerning here is killing me,” and the client sees it. Awkward.
Kontentino keeps internal notes and client feedback in two separate streams by default. Your team talks on your side. The client gets a clean review screen – see the post, leave a note, approve. No tour of the tool required.
Clients who aren’t techy love this. So do the teammates who’d rather not explain the tool for the fortieth time.
4. You pick a plan and know what it costs
Metricool’s price scales with the number of brands you manage, and connecting X (Twitter) is an optional add-on at $10 per connected account a month.
Kontentino bundles your users and profiles into each published plan, so you pick a tier and know the cost.
5. A checklist that catches the embarrassing stuff before your client does
Everyone has published the post with the broken link or the missing alt text. It’s a rite of passage. It’s also avoidable.
Kontentino has a customizable pre-publish checklist that runs before approval: alt text required, UTM tags filled, format correct, character count in range. It blocks approval until everything passes. (Need to build those UTMs? There’s a free UTM builder for that.)
It’s a small thing that quietly removes a whole category of Monday morning.
6. Send a whole calendar for approval in one step
Friday afternoon, 40 posts queued, client wants them all live.
Both tools can handle batches. In Metricool, bulk actions sit inside the approval system, which means they arrive with the Advanced and Custom plans.
Kontentino lets you send and approve posts in batches – a single click from the Standard plan. Pair it with the publishing tools and the whole “get it live” part of your day shrinks.
7. A human picks up when something breaks
When a publish fails before a campaign launch, you want a person who already knows your account.
Kontentino gives you a dedicated onboarding specialist from day one and live chat with real humans on every paid plan, typically responding in around 10 minutes. Support is consistently Kontentino’s highest-rated quality on G2.
Metricool offers live chat across its plans too, so this one is closer than the rest. But a specialist who already knows your account hits differently when you’re the one sweating.
So, Kontentino or Metricool?
Here’s the honest take, because pretending one tool wins everything is how you lose trust.
Pick Kontentino if you manage several brands or clients, several people need to sign off before anything goes out, you want internal and client comments kept apart, or you want a plan that bundles users and social profiles.
Stick with Metricool if analytics depth is your number one need – their dashboards really are excellent – you’re a solo creator happy on the free plan, or daily competitor monitoring is core to your work. For those jobs, Metricool is a strong choice, and we’d rather say so than oversell.
A tool switch should give you time back, not eat it. If approvals are the thing pulling you away, that’s the exact gap Kontentino closes.
Frequently asked questions
Does Metricool have client approval workflows?
Yes. Metricool’s approval system is available on the Advanced and Custom plans, according to Metricool’s help center. Kontentino includes internal approvals on every paid plan and client approvals from Standard, with internal and client comments kept in separate streams by default.
Can I add my team to Metricool?
Metricool’s help center states that user management is available on Advanced and Custom plans, and that Free and Starter plans include a single access. Kontentino bundles a set number of users into every paid plan, and client approvers don’t count as paid users.
Which is better for agencies, Kontentino or Metricool?
For agencies running several clients through an approval chain, Kontentino is built around that workflow: internal approvals on every paid plan, client approvals from Standard, and client comments kept separate from internal notes. Metricool is also used by agencies, with multi-brand management, approvals and client roles from its Advanced plan, and is a strong pick for solo creators and analytics-led work.
Can you approve posts in batches?
In Kontentino, yes, from the Standard plan – select a week or a campaign, send the whole set for approval, and approve it in one action. Metricool also offers bulk actions, inside the approval system on the Advanced and Custom plans.
How do Kontentino and Metricool pricing models differ?
Kontentino prices by plan tier and number of users, with social profiles bundled into each plan. Metricool’s pricing scales with the number of brands you manage, and connecting X (Twitter) is an optional add-on at $10 per connected account a month. Both companies publish their prices – the full side-by-side is on the Kontentino vs. Metricool page.
What do users say about Kontentino vs. Metricool?
On G2 in October 2026, Kontentino holds 4.6 out of 5 and Metricool 4.5 out of 5. Kontentino reviewers most often praise the approval flow and support. Metricool reviewers highlight the analytics and the free plan.
See the difference in your own workflow
Import your calendar, run one real approval round, and watch how fast content moves. Start your free 14-day trial (no credit card required), or see the full side-by-side on the Kontentino vs. Metricool page.
Sources: Metricool plan contents and pricing from metricool.com/pricing. Approval system and user management availability from the Metricool help center. Last checked October 2026.
