UTM builder – Free Tool

Tired of guessing where your traffic comes from? Build clean, trackable URLs with UTM parameters for Google Analytics, Facebook Ads, newsletters, and more. No guesswork. No sign-up needed.

If you’ve ever stared at a campaign report and wondered where did that traffic even come from? - this tool is for you.

Our Free UTM Builder helps you add UTM parameters to your URLs so you can track every campaign, ad, and link with full clarity in tools like Google Analytics.

Whether you're sharing a promo via email, running Facebook Ads, or testing multiple creatives - this tool keeps your tracking clean, simple, and accurate. No spreadsheet hacks. No login walls. Just smarter campaign links, in seconds.

What is a UTM Builder?

A UTM Builder is a tool that helps you add tracking parameters to URLs so you can monitor the performance of your campaigns in tools like Google Analytics.

How to Use this Free UTM Builder tool?

Its so simple, even social media intern can do it. Just paste your destination URL, fill in the UTM parameters (source, medium, campaign, etc.), and your trackable link will be generated instantly.

Source: where the traffic comes from (e.g. Facebook, Newsletter)
Medium: the type of channel (e.g. CPC, social, email)
Campaign: the name of your specific campaign
Content/Term: optional - usually used for A/B testing or keyword tracking

Can I shorten my UTM link after creating it?

Yes! Once you generate your UTM URL, you can use our Free URL Shortener Tool to clean it up for social media or email.

FAQs

How do I create a UTM link for Google Analytics?caret

Just enter your campaign source, medium, name, and other optional fields into this tool. We’ll generate a full UTM-tracked URL you can use instantly.

What are the main UTM parameters I need to add?caret

At minimum: utm_source, utm_medium, and utm_campaign. You can also use utm_term and utm_content for deeper tracking.

Is this UTM Builder tool free to use?caret

Yes! 100% free, no login, no signup - just clean, trackable UTM links in seconds.

Can I use UTM parameters for Facebook ads?caret

Absolutely. UTM links are essential for tracking ad performance across Facebook and other platforms.

Are UTM parameters visible to users?caret

Yes, they appear in the URL, but they’re harmless and commonly used across marketing campaigns.

Do UTM links affect SEO or page ranking?caret

No. UTM parameters are ignored by search engines for ranking purposes - they're used for tracking only.

Do I need coding knowledge to use this UTM link builder?caret

Not at all. Just fill in the fields and copy the generated link - no code, no complexity.

Does this tool store or track my UTM links?caret

Nope. Everything is generated locally - nothing is stored or saved.

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