How to manage multiple social media clients (without losing your weekends)

To manage multiple social media clients well, you need five things: a separate workspace per client, per-client permissions, an approval process that doesn’t live in email, templates for everything you do twice, and a tool whose pricing doesn’t punish you for growing. Most agencies can run 5-10 clients per manager with that system in place – and struggle with 3 without it. This guide walks through each piece, compares how the main tools handle multi-client work, and shows the real monthly cost of running 5, 10, and 20 clients on each of them.