Performance / Digital Marketing Manager (with a Technical Edge)

What you'll own

This is not a coordinator role. You’ll own the digital growth engine across paid, organic, and experimental channels. Your main responsibilities:

Paid Acquisition & Funnel Optimization

• Collaborate with our external PPC agency - drive them, challenge them and make sure they meet our expectations and goals
  
• Drive landing page and copy experiments to improve conversion rates
  
• Collaborate with product marketing on messaging for ads, onboarding, and upsell

Reporting & Budget Management

• Own paid media budget and ensure efficient CAC across channels
  
• Collaborate with analytics and finance teams to track ROI and channel attribution
• Ensure UTMs, reactivation campaigns, and lead sources are properly tracked

SEO 

• Work with our SEO consultant and Content Manager on organic growth
  
• Help evolve our link-building strategy through smarter partnerships and free tools
  
• Contribute to technical SEO — schema, crawling strategy, performance optimizations
  
  

Campaigns & Experiments

• Help launch and test other growth channels (Reddit, Quora …)
  
• Partner with our content and product teams on AI-led campaigns
  
• Support promotion of new features, pricing, and onboarding flows
  
  

Website Growth Projects

• Support AI search optimization 
• Coordinate translations and localization projects
• Proactively suggest and implement website growth improvements

What success looks like

• You’ve improved PPC efficiency and scaled up spend profitably
  
• Organic traffic from SEO and blog content is growing month over month
  
• Reddit becomes a viable top-of-funnel traffic driver
• You contribute strategic ideas that lead to measurable user acquisition gains

We’re looking for someone who:

• Has 2–4 years of experience in performance marketing or digital growth (ideally SaaS)
  
  
• Is hands-on with Google Ads, Meta, YouTube, GA4, Looker, Ahrefs, and similar tools
  
  
• Understands attribution models, UTMs, conversion tracking, and CRO fundamentals
  
  
• Speaks the language of traffic, CAC, funnels, and ROI
  
  
• Can manage campaigns but also contribute to strategic decisions
  
  
• Bonus: experience with technical SEO or AI-enabled content/ads

Why Kontentino?

• We’re a bootstrapped European SaaS company with real revenue, not just runway
  
  
• You’ll join a lean and growing marketing team during a crucial inflection point
  
  
• Your work will directly influence revenue, positioning, and company direction
  
  

We’re product-led, remote-friendly, and moving fast!