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Twitter – now officially X – offers one of the most powerful free research tools in social media: Advanced Search. While the normal search bar finds posts matching a word or hashtag, Advanced Search lets you filter by exact phrases, accounts, dates, engagement, media type, and more. For brands and agencies, it’s an invaluable way to uncover conversations, track sentiment, and spot opportunities.
To access it, search for anything on X and open the Advanced Search panel (desktop only at the moment). There, you can combine multiple filters to narrow your results dramatically.
What you can filter with Advanced Search
- Words – exact phrases, keywords, hashtags
- Accounts – tweets from, to, or mentioning specific users
- Engagement levels – minimum likes, replies, reposts
- Dates – find tweets from a specific campaign period
- Content types – only posts with images, videos, or links
- Language – filter global conversations
Popular use cases for social media managers
Campaign tracking:
You can pull all content containing your branded hashtag between two dates and sort the best-performing posts.
UGC discovery:
Filter out your own account and search for keywords your customers use. This reveals organic user stories you may never have found otherwise.
Competitor analysis:
Search for tweets mentioning competitors with certain keywords (like “bug”, “price”, “love”, “update”) to understand market sentiment.
Crisis monitoring:
A sudden spike in angry or confused tweets becomes apparent quickly with keyword-based monitoring.
Useful search operators
"exact phrase"– finds perfect matchesfrom:@username– posts written by a specific accountto:@username– posts directed at the accountsince:2025-01-01 until:2025-02-01– date rangefilter:media– only tweets with images or videos-from:@yourbrand– exclude your own posts
Once you know these, you can get insights in seconds – even on mobile.
Fitt Kontentino into this workflow
Advanced Search reveals the conversations. Kontentino helps you act on them. By turning discovered questions, trends, or complaints into scheduled content, you move from reactive to proactive communication. Add insights directly into your drafts, assign tasks, and plan campaigns that respond to real audience behavior – not guesswork.
