What is Facebook ad video size + full toolkit

Creating Facebook ads that grab attention? Perfect! But remember, size matters. Let’s keep it snappy and make sure your videos shine on every feed, story, and reel.

1. Facebook feed video ads

• Best fit: go square (1:1) or vertical (4:5).
• Resolution: aim for at least 1080 x 1080 pixels (square) or 1080 x 1350 pixels (vertical).
• Length: keep it under 15 seconds for the win, though technically, you can go up to 241 minutes (but who has time for that?).
• File format: MP4 or MOV, up to 4 GB.

2. Facebook stories ads

• Best fit: think tall – 9:16 is the sweet spot.
• Resolution: 1080 x 1920 pixels.
• Length: 15 seconds or less. Quick and punchy does the trick.
• File format: MP4 or MOV, up to 4 GB.

3. Facebook carousel video ads

• Best fit: square again (1:1).
• Resolution: at least 1080 x 1080 pixels.
• Length: you can go long (up to 240 minutes per card), but in this case we recommend keeping it short (like 15 seconds).
• File format: MP4 or MOV, up to 4 GB per card.

4. Facebook in-stream video ads

• Best fit: landscape (16:9) for that traditional video feel.
• Resolution: 1080 x 1920 pixels or more.
• Length: keep it tight at 5-15 seconds. People have short attention spans!
• File format: MP4 or MOV, up to 4 GB.

5. Facebook reels ads

• Best fit: full-screen vertical (9:16).
• Resolution: at least 1080 x 1920 pixels.
• Length: aim for 30 seconds max.
• File format: MP4 or MOV, up to 4 GB.

A few extra tips from us:

• If sound is off – subtitles are your BFF because many people scroll with sound off.
• Always high resolution – no one likes blurry videos, also we feel you wanna look quite professional, right?.
• Aim for snackable content (shorter is usually better). Think bite-sized and engaging.
• Mobile first! Oh, c’mon, in 2024 we hope you already know to design with mobile in mind – that’s where most of the magic happens!

With these sizes in your toolkit, your Facebook videos will be set to stand out wherever they show up!