Instagram Story is a 24-hour post that disappears after a day, used for sharing quick updates, behind-the-scenes moments, or casual content. It’s a fun, authentic way to connect without cluttering your feed.
Stories let users post vertical photos or videos that vanish after 24 hours. They appear at the top of the feed and are great for time-sensitive or informal content.
Stories are perfect for limited offers, polls, teasers, and interactive stickers. They build engagement, feel spontaneous, and drive frequent touchpoints with followers.
Use stickers, polls, countdowns, and links. Mix video with graphics and keep a conversational tone. Authenticity matters more than production value.
Post regularly, maintain consistent branding, and track metrics like views and exits to refine your approach.
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