Micro influencer is a creator with a smaller, focused following, usually between 1K and 100K. They build trust within niche communities and often achieve higher engagement rates than bigger influencers.
They are content creators with niche audiences who value authenticity and genuine connection. Their influence feels personal and relatable.
Because they generate strong engagement and conversions. Audiences trust them more since their recommendations feel genuine.
Through gifted products, paid partnerships, or long-term collaborations. They work well for targeted campaigns and authentic storytelling.
Micro influencers offer depth, while macro influencers offer reach. Brands often mix both for balanced impact.
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