Native advertising is paid content that blends naturally into the surrounding platform. It matches the look and feel of the environment, offering value while promoting a brand without disrupting the user experience.
Native advertising integrates ads seamlessly into a platform’s format, such as sponsored posts on social media or articles on news sites that align with editorial style.
Because it feels organic. Instead of interrupting the user, it provides relevant information or entertainment that aligns with their interests.
Sponsored posts on LinkedIn, branded content on TikTok, or articles labeled as “partner content” on news websites. They look like regular content but are paid promotions.
Ensure the content provides value first. Transparency, storytelling, and visual consistency make native ads feel credible rather than sneaky.
By clicking "Sign me up", you agree to Kontentino’s Terms of Service and Privacy Policy.
Back to glossary