Snapchat is a multimedia messaging app known for its disappearing messages, filters, and stories. It lets users send photos and videos that vanish after viewing, or share day-in-the-life content that lasts 24 hours.
Snapchat is used to communicate through short-lived photos and videos. It’s popular among younger audiences for its casual, unfiltered communication style and creative camera tools.
Stories let users post a sequence of Snaps viewable for 24 hours. They combine personal updates with brand storytelling and event coverage in an authentic, real-time way.
Brands use it to reach Gen Z and younger millennials where they’re most active. With filters, ads, and AR lenses, it’s a fun space to drive awareness and engagement.
Its disappearing content model encourages spontaneity and authenticity - no perfect feeds, just real moments shared quickly.
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