Social commerce combines social media and e-commerce, letting users shop directly within social platforms. It removes extra steps between discovery and purchase, turning engagement into sales.
Social commerce allows users to buy products directly through social apps like Instagram, TikTok, or Facebook. It integrates product browsing, reviews, and checkout into one experience.
Brands tag products in posts or videos. Users tap to view details and complete purchases without leaving the app, making shopping smoother and more interactive.
It’s where attention meets intent. By merging shopping and social interaction, brands convert engagement into revenue faster while offering a more seamless experience.
Instagram Shop, TikTok Shop, and Pinterest Product Pins all turn content into shoppable moments - blending storytelling and selling.
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