Twitter

Where 280 characters can start a revolution - or a meme.

X, previously known as Twitter, is a social networking platform where users post and interact with messages known as tweets. It enables real-time sharing of information, news, and personal updates. In July 2023, Twitter was rebranded to X, and its domain name changed from twitter.com to x.com in May 2024.

X remains a vital platform for real-time engagement, news dissemination, and trend participation. Its user base of over 600 million monthly active users worldwide offers a substantial audience for brands to connect with. The platform's features, such as long-form texts, account monetization options, and integration with AI tools, provide diverse opportunities for content creation and audience interaction.

Is X still relevant for marketers?

Yesss! Despite changes, X continues to be a hub for real-time conversations and trendsetting. Its large user base and features like long-form content and monetization options make it a valuable platform for marketers.

How does X differ from its predecessor, Twitter?

While maintaining core functionalities, X has expanded to include features like long-form texts and integration with AI tools. The rebranding reflects a broader vision of becoming an "everything app."

How can businesses still use X effectively?

Many brands continue to find success on X by engaging with audiences through timely updates, customer service interactions, and participation in trending conversations.

What are the demographics of X users?

Most X users (58%) are under 35 years old, with a male-to-female ratio of just over 2:1.