Client Approval

Because nothing says teamwork like waiting for an email saying 'Approved.

Client approval is the process where clients review, provide feedback, and ultimately give their consent to content, campaigns, or strategies proposed by a service provider before they are published or implemented. This ensures that the work aligns with the client’s brand values, objectives, and expectations. It’s a collaborative step that helps avoid errors, ensures quality, and builds trust between service providers and clients. Ensures brand alignment & helps confirm that the work matches the client’s vision and brand guidelines. Reduces errors & provides an opportunity for feedback to catch and fix mistakes before publication. Builds trust and encourages collaboration and transparency between teams and clients. Improves outcomes: Ensures the final product meets both quality standards and client expectations.

What is the client approval process normally?

The client approval process involves several key steps: Submission - service provider submits content, designs, or strategies for the client’s review. Feedback- client reviews the material and provides feedback for revisions. Revisions - adjustments are made based on the client’s input. Final Approval - client gives the green light for publication or implementation.

What tools can simplify client approval?

Tools like Kontentino, Trello, or Asana help streamline the approval process by centralizing communication, feedback, and file sharing, reducing back-and-forth emails.

How can you speed up client approvals?

• Use clear timelines and deadlines.
• Provide concise explanations or rationales for proposals.
• Utilize tools that allow clients to approve or comment directly.

How does client approval improve outcomes?

By involving the client early and throughout the process, you ensure the final product reflects their vision, reducing the risk of miscommunication and dissatisfaction.