Facebook Offers

Because who doesn’t love a good discount?

Facebook Offers is a promotional tool for businesses that allows them to share discounts, deals, and special promotions directly with their audience on Facebook. Users can claim offers and redeem them either online or in physical stores, making it an effective way to boost sales, attract new customers, and engage existing ones. Whether it’s a limited-time discount, free shipping, or an exclusive deal, Facebook Offers makes it easy for businesses to reach and convert potential buyers.

Should businesses use Facebook Offers?

People love a good deal, and Facebook Offers helps brands put their best promotions front and center for their audience to see and claim.

• Increases conversions – Exclusive deals encourage more purchases.
• Easy for customers to claim – Offers can be saved and redeemed instantly.
• Drives traffic to online & offline stores – Works for ecommerce and brick-and-mortar businesses.
• Works well with Facebook Ads – Boost offers for wider reach and better results.

📌 Pro Tip: Businesses can choose whether users redeem offers online (with a promo code) or in-store (by showing their phone at checkout).

How to create a Facebook Offer?

Creating an offer is simple and can be done through a Facebook Business Page:

1. Go to your Facebook Page and click on "Create Offer."
2. Choose offer type – Discount, free shipping, or special deal.
3. Set the redemption method – Online (promo code) or in-store (show phone).
4. Add offer details – Include images, a catchy description, and an expiration date.
5. Promote the offer – Boost it as a Facebook Ad for better reach.
6. Track performance – Use Facebook Insights to monitor claims and engagement.

📌 Pro Tip: Make the offer time-sensitive to create urgency and drive more conversions.

Do Facebook Offers cost money?

• Creating an offer is free, but businesses can pay to promote it as a Facebook Ad.
• Boosting an offer increases visibility and engagement, ensuring more people see it.

Can users save Facebook Offers for later?

Kinda. If users don’t want to redeem an offer immediately, they can save it to their account and receive a reminder before it expires.

What types of promotions work best for Facebook Offers?

The best-performing offers typically include:

• Percentage discounts (e.g., "Get 20% off your next order!")
• Buy One, Get One Free (BOGO) deals.
• Limited-time offers (FOMO drives urgency).
• Exclusive early access deals for Facebook followers.

Can Facebook Offers be used for retargeting?

Yes! Businesses can retarget people who engaged with the offer but didn’t redeem it using Facebook Ads, increasing the chances of conversion.