Google Analytics

Where marketers pretend they totally understand bounce rates.

Google Analytics is a free tool by Google that tracks how people find and interact with your website. It shows you where visitors come from (Instagram? Google search? That one newsletter?), what pages they click, how long they stay, and what actions they take - like signing up, buying stuff, or just lurking.

With Google Analytics 4 (GA4), you get smarter insights, cross-device tracking, and better privacy controls. It's like giving your website a brain that helps you market smarter, not harder.

What is Google Analytics used for?

Google Analytics is used to measure website performance and user behavior. It helps marketers:

• See how many people visit your site and where they come from.
• Track goals like purchases or newsletter signups.
• Learn which pages perform well (and which make people bounce faster than a bad meme).
• Optimize content, UX, and campaigns based on actual data - not vibes.

Is Google Analytics still free?

Yes, it’s still free! Most businesses can use Google Analytics without paying a cent. There’s also Google Analytics 360 (the premium version) for enterprises that need more features and support.

How do I check a website’s traffic on Google?

If you own the website, log into Google Analytics and check the Reports section. You’ll see traffic numbers by source, page, device, and more.

If it’s someone else’s site? You’ll need tools like Similarweb or Semrush - but Google won’t give you competitor data directly.

How do I open Google Analytics?

Easy:

1. Go to analytics.google.com.
2. Sign in with your Google account.
3. Choose your GA property (website).
4. Explore all the beautiful chaos in the Reports section.

How to check Google Analytics for a website?

Once logged in, head to:

• Reports > Acquisition to see where traffic is coming from.
• Engagement > Pages and screens to see what people interact with.
• Conversions to track signups, sales, or other goals.

Use date filters and comparisons to dig deeper.

How to check site traffic for free?

Google Analytics is the go-to free tool if you manage the site. No access? Try Similarweb or Ubersuggest for rough estimates of others’ traffic.