Hashtags

SEO, but make it social.

Hashtags are those magical little #symbols that turn your posts into searchable, clickable conversations. Whether you’re #ThrowbackThursday-ing your vacation pics or #SocialMediaManager-life-ing your weekly chaos, hashtags help people find your content - and help your content find people. #coffee #cafegram

They’re used to categorize topics, ride trends, build communities, and make your posts more discoverable. Basically, hashtags are the bridge between your content and the rest of the internet.

They’re also extremely helpful for boosting organic reach - when used right 🙃

What are hashtags used for?

Hashtags are used to:

• Group similar content together, like #MondayMotivation or #BTSFootage.
• Join or spark conversations (think #MetGalaWorstLooks or #WorldCupBets).
• Increase visibility of your posts beyond just your followers.
• Brand your campaigns with unique tags like #KontentinoTips.

Bonus: they’re also great for humor and irony. #OopsIDidItAgain

What are the top 10 hashtags?

There’s no universal top 10 list. Sorry, but #truthbomb 💣 The best hashtags depend entirely on your niche, audience, and goals. A fashion brand, a SaaS tool, and a dog influencer will all have very different “top” hashtags.

✨ Pro tip: Use Kontentino’s Hashtag Generator to discover hashtags tailored to your post and brand voice. No more guessing.

How to generate trending hashtags?

You can:

1. Browse explore pages or trending tabs on Instagram, TikTok, or X (Twitter).
2. Spy on your competitors’ posts.
3. Use Kontentino to generate data-backed, relevant hashtags with one click.

Save time, look smart. (You're welcome.)

Are hashtags just for Instagram?

Nope! They’re everywhere—TikTok, LinkedIn, X (Twitter), Facebook, YouTube, and even help with Google SEOnow. That’s right, hashtags now have search power outside social media too. So your #BrilliantPost might just be the reason someone lands on your brand’s website.

So no, they’re not just for Insta. They’re for visibility, everywhere.