Instagram Reels are short, creative videos (up to 90 seconds) designed to entertain, educate, or inspire. They’re one of the best ways to reach new audiences thanks to Instagram’s push for video content.
Reels are short-form videos set to music or audio, often using trends, effects, or quick storytelling to grab attention and encourage shares.
They reach beyond followers via Explore and Reels tabs, offering high discoverability. Reels humanize brands and keep content fresh and fun.
Start strong, use captions, stay on-trend, and keep it snappy. Authenticity and entertainment drive engagement more than polish.
Hook viewers in 3 seconds, mix trending sounds with original content, and include a CTA at the end to drive action.
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