Key Performance Indicator

Marketing’s version of "Did it work tho?"

A key performance indicator (KPI) is a measurable value that shows how well you’re smashing (or missing) your goals. In the world of social media, that means tracking the things that matter - like how many people saw your post, clicked your link, or actually did what you wanted them to (like buy the thing).

Basically: if goals are the destination, KPIs are your GPS. They help you measure progress, stay on track, and prove your genius to your boss or client.

What is a KPI with an example?

A KPI is a performance metric tied to a specific goal. Let’s say your goal is to grow your Instagram engagement. Your KPI could be:
💬 Increase average comments per post by 20% over the next 3 months.
It’s specific, measurable, and time-bound = KPI gold.

What are 5 common KPIs in social media?

Here are five KPIs that social media marketers love to stalk:

1. Engagement rate – how much your audience interacts with your content.
2. Reach – how many unique users saw your post.
3. Click-through rate (CTR) – how many clicked on your links.
4. Conversion rate – how many took the action you wanted (signup, sale, etc.).
5. Follower growth – how fast your audience is growing. Use them wisely. Or better: track them in Kontentino 😉

How is KPI calculated?

Each KPI has its own formula, but here’s an example: Engagement rate = (Total engagement ÷ Total reach) × 100 So if your post got 100 likes + 20 comments = 120 interactions and 1,000 people saw it, your engagement rate is 12%. Not bad, superstar.

What do the 4 main KPIs usually mean?

The “core four” often refer to:

1. Customer satisfaction (CSAT) – are people happy?
2. Employee satisfaction – are your people happy?
3. Productivity – are things getting done?
4. Profitability – are you making money?

In social media, you can tweak this to match your funnel: Awareness, Engagement, Conversion, Retention.