Keyword research is the process of finding and analyzing search terms that people type into Google (or any other search engine) to discover info, products, or services. Marketers use this insight to create content that aligns with what people are already searching for - so instead of shouting into the void, you’re actually answering real questions.
This process helps guide SEO strategies, blog topics, ad copy, and even product naming. It’s like eavesdropping on the internet to figure out what your audience actually wants - and then giving it to them. Whether you're planning a content calendar, writing captions, or launching a paid campaign, keyword research tells you what’s worth talking about.
It’s not just an SEO buzzword. Good keyword research:
Yes, you can darlin! There are free tools like Google Keyword Planner, Ubersuggest, and even AnswerThePublic that provide insights into what people are searching. And if you're using Kontentino (wink), you can combine keywords with your content strategy, too.
Let’s say you run a skincare brand. You might find that “best moisturizer for dry skin” gets 50,000 searches per month. That’s your cue to write a blog, create a reel, or launch an ad around it. The keyword is the clue; your content is the answer.
Start with YouTube tutorials, SEO blogs (Moz, Semrush, Ahrefs), and free courses from Google. It’s like learning to read your audience’s mind - except it’s all in the data.
Yes - Google Keyword Planner is free, but you’ll need a Google Ads account to access it. It’s one of the most reliable tools for understanding search volume and competition.
Use tools to explore keywords, check their popularity and competition, then pick the ones that align with your goals. Balance broad and long-tail keywords for the best results. It’s about relevance, not just high numbers.
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