Makeshift marketing is an adaptable approach where teams use creativity and available resources instead of big budgets. It is born out of necessity - fast, scrappy, and flexible.
It is marketing on the go, using what you have to keep campaigns alive. Whether it is repurposing content, leveraging trends, or quick-turn storytelling, it values speed and improvisation.
Because creativity often thrives under constraints. It forces teams to innovate, react quickly, and stay relatable without overthinking every move.
By jumping on trends, collaborating with communities, or repurposing content creatively. Many viral campaigns started as “let’s just try this” moments.
During crisis periods, tight budgets, or reactive moments like trending news. The key is agility and knowing when to pivot from scrappy to strategic.
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