Marketing qualified lead is someone who has shown enough interest in your product to be considered a potential customer. They are more likely to convert because of their engagement with marketing content.
An MQL is a prospect who has interacted meaningfully with your brand - downloading a guide, subscribing to a newsletter, or visiting key pages.
Because they show buying intent. Marketing teams use MQLs to pass warm leads to sales, increasing conversion efficiency.
By tracking actions like email clicks, content downloads, or repeated visits. Scoring systems help define when a lead becomes “qualified.”
Use personalized follow-ups, targeted content, and retargeting. The goal is to build trust and move them closer to a purchase.
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