Mega influencer is a creator with hundreds of thousands or even millions of followers. Their huge reach makes them ideal for brand awareness and trendsetting, though often at a higher cost.
They are large-scale creators with massive audiences and cross-platform visibility. Their content influences mainstream culture and brand perception.
For visibility and reach. They can launch products, define trends, and connect brands with global audiences almost instantly.
Lower engagement rates and higher costs. Their content can feel less personal, so campaigns must prioritize authenticity.
They operate at scale, while micro and nano influencers focus on intimacy and niche trust.
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