Repost is the act of sharing someone else’s content on your profile with proper credit. It’s an easy way to highlight community voices, curate valuable content, and keep your feed active without producing everything from scratch.
Reposting means resharing existing content, like a photo, video, or post, from another creator or brand. It amplifies their message while adding value to your feed through curation or user-generated content.
Reposting builds trust and community. Sharing fan-made or partner content makes followers feel seen and appreciated. It also keeps your calendar consistent and reduces production load.
Reposting asks permission when needed and always gives credit. Stealing does neither. Proper reposting builds goodwill and avoids copyright issues, while misuse can damage reputation and invite takedowns.
Tag the original creator, credit in the caption, and match the content to your brand. Use platform-native sharing tools where available and respect licensing or usage terms.
Back to glossary