SEO, or search engine optimization, is the practice of making your website more visible in search results. It’s about matching your content to what people are searching for. Done right, SEO drives organic traffic and builds long-term credibility without paid ads.
SEO stands for search engine optimization - improving your site’s ranking on search engines like Google. It involves optimizing keywords, meta tags, and content structure to help search engines understand and recommend your site.
Search engines use algorithms to rank pages based on relevance, quality, and authority. SEO helps your content tick those boxes by using the right keywords, building backlinks, and improving site performance.
Because organic search drives consistent, high-quality traffic. It’s more sustainable than paid ads and positions your brand as trustworthy. For many, SEO is the foundation of digital visibility.
Publish useful, keyword-rich content regularly. Optimize page speed, internal links, and titles. Build credible backlinks, and track results with tools like Google Search Console or Ahrefs.
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