Shoppable post is a social media feature that turns content into a mini storefront. Users can tap on tagged products, view details, and buy without leaving the app - blending discovery and shopping in one seamless experience.
A shoppable post includes product tags or links that take users directly to purchase pages. It transforms visual inspiration into instant shopping opportunities.
Brands tag products in photos or videos on platforms like Instagram, TikTok, or Pinterest. When users tap, they see product info and buying options - all within the app.
They shorten the buying journey. Instead of directing users to an external site, they enable purchases where engagement already happens - boosting conversions and impulse buys.
Use high-quality visuals, clear product descriptions, and test different placements. Keep tagging natural, and make sure your catalog is updated and synced with your platform.
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