Kontentino is perfect for optimising social media post approval processes. Read on to learn more about client post approvals.
Let's say you have some completed posts in your content plan. This means you are finished with them and want to send them for client's or internal approval. 'Internal approval' means that your content is getting approved by an internal content supervisor (for example social media leader or creative director).
In this tutorial, let's send posts only for client approval, but the internal approval workflow works exactly the same way.
Open the post you need to send for approval, then click on the ‘Send for approval’ button and select ‘to client approval’.
In the next screen select clients from the list. You can select more clients at once, and they will all get the same notification email stating that you are waiting for their approval.
Subject line and email body are prefilled with default text that can be edited. You can add more information about the content you are sending or any other Information. You as the sender will get a copy of this email after sending the posts for approval. This default message text can be edited in settings of course.
You’re all set, so send it for approval.
If you want to send multiple posts for approval at once, go to the calendar and click on the ‘Workflow options’ menu on the top bar and select the ‘send for client approval’ option. On the next screen select the post you want to send for approval and click on ‘Continue’.
After this, the process is the same: select the client(s), adjust the message as needed and submit it.
Now all selected posts have changed their status to 'waiting for client approval'. Once they approve or comment on the posts, you will be notified about these changes as well.