Instagram is one of the most popular and fastest-growing social media platforms. It has one billion active users, and over 100 million photographs are shared on the platform every day. With a younger demographic than Facebook, it is the ideal platform for marketing to millennial and Gen Z customers. A huge variety of businesses can benefit from having an Instagram presence.
With so much competition for attention on Instagram, how do you make your posts stand out from the crowd? We take a look at some of the best Instagram apps for photo editing, making interesting layouts and even creating attractive text posts so your Instagram account gains maximum traction with your audience.
Best Instagram photo app options
The most visual of all social media platforms, Instagram is about sharing beautiful pictures and fascinating videos. For your posts to gain the most attention, they need to be stunning to look at. To give your brand the competitive advantage, here are some of our favorite photo editing Instagram apps for iPhone and Android.
One of the longest-established Instagram apps, VCSO is top of just about everyone’s list when it comes to choosing the best Instagram photo app. It is consistently rated as a favorite by professional photographers due to the number of great effects it enables you to create on your photos and video posts. The #VCSO hashtag is now featured on approximately 195 million Instagram posts.
The main advantage of VCSO is that it allows you to add exclusive filters, contrast and grain to your pictures and videos, making them look as if they have been shot on film rather than on a smartphone. Even better, you can get the VCSO app absolutely FREE, although you have the option to upgrade to the subscription version for even better results.
This is one of the most innovative Instagram posting apps for businesses as it enables you to keep every post in line with your overall brand image. You have brand colors, right? Using these colors in your Instagram posts will help to cement your branding in the minds of your followers.
A Color Story enables you to achieve this by offering different color filter packs for you to download. Simply download the pack that corresponds with your company colors and then apply it to your photographs before posting them. This ensures that your entire page is awash with the colors you want everyone to associate with your brand, giving you a market advantage. No wonder so many influencers are using it!
A Color Story is free to download as an Instagram app for Android and iPhone. It also has a desktop version.
Another great free Instagram app, Snapseed enables you to create the photographs you wish you’d taken. It is used by a wide variety of professional photographers because it makes advanced photo editing so easy. You can alter brightness, add curves or change the shapes of buildings. You can even remove entire elements altogether. Say goodbye to that annoying photo-bomber ruining an otherwise perfect shot!
Developed by Google, Snapseed is available to download free for both Android and iOS.
Best Instagram layout apps
The layout of your photographs – and your page – is extremely important when it comes to attracting new followers and enticing people to find out more about your brand. Instagram users want to see attractive, innovative posts that stand out from the crowd. Using a good Instagram layout app is essential for maximum impact. Here are a few that we recommend.
Yes, this is an Instagram layout app that was actually created by Instagram. It is probably the most effective app for creating collages from up to nine of your photographs. You can choose to include pictures from your camera roll or take photos as you go and then arrange them in different layouts. In addition, you can choose to use all the regular Instagram filters on your collage photos to make the overall effect even more attractive.
Instagram Layout is available free as an app for both iPhone and Android.
Unfold instantly makes your Instagram Stories appear more professional and thoughtfully designed. Its stylish templates enable you to use your own photographs or choose from Unfold’s beautiful collection of stock images. You can also add text and even video so your Stories really tell a story that is engaging and memorable.
You can access 25 templates free with the Unfold download for iOS and Android. You can upgrade to the Premium version to access more content.
Best text apps for Instagram
Instagram is a highly visual platform. But, sometimes, a picture alone is not enough. There are times when you need to use words to get your brand message or inspirational quote across to your audience. If you want to create a text post, there are plenty of great tools to help you make them visually stunning enough to gain the traction you need. Here are some of our top text apps for Instagram.
Adobe Spark Post is one of the most widely used Instagram apps for creating text-based posts that still look beautiful. It is an extremely versatile app as it enables you to combine your own pictures with the wide range of fonts and layouts available from Adobe. It also makes it so easy to create a purely text-based post that incorporates no graphics at all – just a clear, attractive font on an eye-catching background, perfect for when you really need to get your message across.
You can get the starter pack including basic features for free or upgrade to the subscription version for more advanced options.
Ideal for creating posts that incorporate text, Canva enables you to engage and inspire your followers. It offers a number of templates for posts that are designed to be inspirational. It also helps you to create attention-grabbing graphics and text-based posts from scratch. It really is a handy tool to have in your marketing bag!
You can sign up with Canva completely free whether you’re an iOS or Android user.
The Instagram apps we have listed are just the beginning. There are also all kinds of analytics tools available for businesses that help you to monitor and increase your engagement. In addition, you can take your success to the next level by using Kontentino to get your beautifully crafted posts approved by your clients and managers, as well as schedule them to be posted at the most effective times.
As Instagram continues to grow, so will the number of businesses using it. You need to find the best apps to suit your purpose if you want to keep standing out from the crowd. We hope we have given you some good places to start!