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Supercharge Your Social Media Game: Top AI Tools for Marketers in 2023

Kinga Edwards
Written by
Kinga Edwards

Everyone is talking about artificial intelligence. But is everyone using artificial intelligence? If you’re in the hesitant group, this article will change your mind. 

Long gone are the days when you had to do everything manually, navigating between piles of tasks. Do you want to know what tools are useful in the marketing world? Let’s jump into the details, then.

#1 Kontentino

Kontentino is a must-have tool for marketers and social media teams. It’s a user-friendly social media solution that takes care of all your clients without any hassle.

And now, with new AI capabilities, Kontentino is more powerful than ever.

source: kontentino.com

✨ Kontentino key AI features:

  • Creating posts for specific social media platforms with AI assistance. 
  • Generating creative copy or images from your custom prompt and style. 
  • Options to enhance your prompt in just one click, all within one window. 
  • Kontentino AI works in 84 languages.
  • Power up your content creation with grammar correction, sentence restructuring, and hashtag generation features.

🧑‍💼 Use cases for marketers:

  • Use Kontentino AI backup for last-minute social media post inspiration.
  • Spruce up posts with fresh AI ideas – spice up the description, improve wording, and add some new hashtags.
  • Create a content plan far in advance, generating various results from just one prompt.

#2 Cortex

Cortex is a cutting-edge, AI-driven tool that optimizes online marketing. It analyzes content and identifies the key drivers of engagement and conversion.

source: meetcortex.com

✨ Cortex key AI features:

  • Analyzing trends for industry-specific visual elements.
  • Tracking creative initiatives and their impact on business outcomes.
  • Measuring media efficiency and effectiveness of content using creative excellence criteria.

🧑‍💼 Use cases for marketers:

  • Create data-driven content guidelines to improve audience engagement and maximize return on investment (ROI).
  • Keep track of and adapt marketing strategies based on AI-generated insights. Enhance content across different channels and audience segments.
  • Power up the content approval process using the AI-powered pre-flight feature. It automatically checks content for excellence criteria before it goes live.

#3 Shutterstock

Shutterstock is an AI-driven tool featuring vast metadata and a diverse content library to enable generative AI, support ethically responsible AI practices, and fuel predictive intelligence.

source: shutterstock.com/discover/shutterstock-ai

✨ Shutterstock key AI features:

  • Designing unique visuals using generative AI powered by more than 400 million assets.
  • Shutterstock AI models are ethically trained on imagery from their own contributors.
  • Getting insights into creative content ROI based on over 700 billion data points from thousands of ads by thousands of brands.

🧑‍💼 Use cases for marketers:

  • Create one-of-a-kind visuals quickly, saving time and money.
  • Identify visuals that are likely to perform well with clients’ specific audiences with the Predict feature.
  • Grow traffic and conversion through AI-driven insights and recommendations.

#4 Midjourney 

Midjourney is an impressive AI image generator tool. It creates realistic images based on text prompts in no time. It gets its training from scraped internet images and text descriptions.

source: midjourney.com/showcase

✨ Midjourney key AI features:

  • Making realistic and varied images.
  • Getting an image that matches your prompts.
  • Analyzing millions of published photos and their descriptions to generate better visuals.

🧑‍💼 Use cases for marketers:

  • Reduce time and expand creative possibilities for social media posts.
  • Share ideas thanks to Midjourney when discussing concepts and designs – create an image and present it before committing.
  • Get inspiration and add new visuals to various marketing pieces, for example, to LinkedIn business content.

#5 Morise

Morise is a super advanced AI tool that saves you hours of work on creating viral videos. It can generate video ideas, click-worthy titles, SEO-friendly descriptions, engaging community posts, and optimized video tags.

source: morise.ai

✨ Morise key AI features:

  • Video brainstorming that takes your creativity to the next level. 
  • Generating video titles that have the potential to attract millions of views and grab the audience’s attention.
  • Creating perfectly written, search-engine-optimized video descriptions with popular hashtags.

🧑‍💼 Use cases for marketers:

  • Speed up YouTube workflows and focus more on creating videos – Morise does the rest.
  • Boost the discoverability and reach of videos, making content more SEO-friendly and engaging for its audience.
  • Write engaging community posts that fit the channel.

#6 Murf.AI

Murf.AI is a versatile, AI voice generator tool. Using lifelike AI voices, the tool makes it possible to create professional voiceovers for podcasts, videos, and presentations in minutes.

source: murf.ai

✨ Murf.AI key AI features:

  • Choosing a voice from a vast library – over 120+ text-to-speech voices in 20+ languages. Everyone can find the perfect voice for their content and target market.
  • Adjusting pitch, punctuation, and emphasis. Customize your message however you like.
  • Adding videos, music, or images to your voiceovers and synchronizing your content with the chosen AI voice.

🧑‍💼 Use cases for marketers:

  • Create high-quality voiceovers for promotional videos, tutorials, e-learning content, and podcasts. Save time and resources on hiring voice talent.
  • Remove the language barrier. Expand reach and tailor content for global audiences using various languages.
  • Collaborate directly with teams on voiceover projects.

#7 Uizard 

Uizard is an AI-powered design tool for creating stunning prototypes and visualizing your ideas, even if you have no design experience.

source: uizard.io

✨ Uizard key AI features:

  • Converting screenshots of apps or websites into editable mockups.
  • Scanning hand-drawn sketches and transforming them into beautiful designs for mobile apps, web apps, websites, and UIs without advanced design skills.
  • Uploading a screenshot of your inspiration and unifying it with Uizard’s AI Design Assistant.

🧑‍💼 Use cases for marketers:

  • Transform ideas into interactive prototypes using Uizard’s AI Design Automation, and communicate concepts to stakeholders and clients.
  • Make small adjustments to design elements by converting hand-drawn sketches into polished concepts.
  • Style screenshots automatically and designs to projects, making branding more cohesive and professional on all platforms.

#8 Bardeen

Looking for ways to automate tasks? Bardeen.ai might be the answer. It’s incredibly intuitive and delivers AI features that may surprise you.

source: bardeen.ai

✨ Bardeen key AI features:

  • Building the entire automation for your desired workflow. Feel free to review and customize it as you like.
  • Copying data from websites and sending it to your web apps, whether it’s a single entry or thousands of them.
  • Creating custom automation with your favorite apps without needing any coding skills.

🧑‍💼 Use cases for marketers:

  • Generate leads and boos data extraction efforts. It will make marketers grow faster and smarter.
  • Automate notifications, meeting scheduling, and email reminders. It takes care of mundane tasks, providing space to be creative and strategic.
  • Research with Bardeen. It can scan through countless pages, summarize information, and organize data into a handy spreadsheet.

#9 Steve.ai

Steve.AI is an innovative AI-driven video creation tool that lets marketers create animated videos from text. Impressive AI capabilities included.

source: steve.ai

✨ Steve.ai key AI features:

  • Selecting the right creative media assets for your video and eliminating the need for manual searching.
  • Generating engaging videos and effortlessly selecting the most relevant assets for each scene.
  • Choosing from a vast collection of templates and professionals to match your brand’s style.

🧑‍💼 Use cases for marketers:

  • Transform written content, such as blogs or audio files, into visually stunning videos in seconds.
  • Repurpose content and reach a wider audience.
  • Keep brand consistency – upload assets, integrate custom branding elements, and create a powerful visual identity that connects with the audience.

#10 Pictory

Pictory is an incredibly user-friendly video creation tool powered by AI. Transform your long-form content into short, branded videos.

source: pictory.ai

✨ Pictory key AI features:

  • Extracting the most valuable snippets from your Zoom, Teams, and webinar recordings.
  • Converting your scripts into captivating sales videos and completing them with stock footage, music, and voiceovers.
  • Adding captions automatically (85% of social media videos are watched on mute).

🧑‍💼 Use cases for marketers:

  • Repurpose long videos into short, engaging snippets using Pictory’s AI, maximizing organic views and driving more interaction.
  • Transform blog posts into attention-grabbing videos.
  • Gain subscribers through compelling video content.

#11 Phrasee

Phrasee is a content tool that generates on-brand marketing messages and assists marketers in optimizing their content. All based on Artificial Intelligence. 

source: phrasee.co

✨ Phrasee key AI features:

  • Generating and predicting your best-performing content based on data.
  • Protecting your brand’s unique tone and voice while generating content that delivers a cohesive experience across the customer journey.
  • Reaching as many people as possible with your best messages.

🧑‍💼 Use cases for marketers:

  • Generate the best ideas for email subject lines, headlines, and calls to action, increasing open rates and click-throughs.
  • Boost click rates for push notifications with fun, data-backed AI-generated messages.
  • Create engaging marketing materials that get results and conversions.

#12 Copy.ai

Copy.ai is a social media content generator. Are you struggling with starting from a blank page? You’ll get social post ideas in minutes.

source: copy.ai

✨ Copy.ai key AI features:

  • Generating social media posts in seconds.
  • Growing your audience with messaging using AI-generated content that’s optimized for various social media platforms.
  • Automating content creation with over 90 tools and templates gives you flexibility and inspiration for your social media marketing efforts.

🧑‍💼 Use cases for marketers:

  • Get the audience to click with catchy social media copy – Facebook posts, YouTube descriptions, TikTok scripts, Pinterest descriptions, Instagram captions, or LinkedIn posts, whatever is needed.
  • Save resources thanks to Copy.ai’s AI content generator.
  • Overcome creative blocks.

#14 Stable Diffusion

Stable Diffusion is an innovative online tool that uses an AI text-to-image diffusion model for creating images from any text input.

source: stablediffusionweb.com

✨ Stable Diffusion key AI features:

  • Producing high-quality, photo-realistic visuals of anything you can imagine just by typing in a text prompt and hitting the Generate button.
  • Generating images with GPU acceleration and getting them ready super quick.
  • Discovering new ideas and inspirations for your image generation thanks to the Prompt Database feature.

🧑‍💼 Use cases for marketers:

  • Target the right audience through eye-catching images for social media posts, advertisements, and website visuals.
  • Design visual content that stands out and reflects a brand’s identity.

#14 ChatGPT

ChatGPT is an AI model that chats with you just like a regular conversation! It can admit when it’s wrong, question things that aren’t right, and give you detailed answers.

source: openai.com/blog/chatgpt

✨ ChatGPT key AI features:

  • Engaging in back-and-forth conversations, asking clarifying questions, and providing follow-up responses.
  • Acknowledging mistakes, ensuring transparency, and building trust with users.
  • Questioning incorrect premises, promoting critical thinking and accuracy in discussions.

🧑‍💼 Use cases for marketers:

  • Use ChatGPT to generate conversational content, such as social media posts or email responses, and leverage its potential to conversate with customers.
  • Answer customer inquiries in the blink of an eye and optimize customer support processes.
  • Conduct simulated interviews or surveys and gather insights from virtual conversations for market research purposes.

Let AI do the magic

Artificial Intelligence has been the topic of many discussions lately. It has its enthusiasts and opponents as well (like everything else, basically). 

No matter which side of the barrier you’re at, it’s undeniable that AI can be a game-changer, saving marketers time, money, and energy in bringing a fresh perspective to campaigns and posts.

Add AI tools to your arsenal and see how they redefine your content creation processes. Ready to give it a go?

Kontentino is an amazing tool for those who have already started and also for seasoned marketers. Sign up for a free trial and let AI do the trick.

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