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Kinga Edwards
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The 21 Best Social Media Management Tools to Fuel Your Business


As a marketer or business owner, you will know that social media is an important part of your marketing strategy. But managing all of those accounts manually can be time-consuming and overwhelming.

That’s where social media management tools come in.

These tools can help you save time and grow your business. In this blog post, we will discuss the best social media management tools and how they can help you achieve your marketing goals.

What are social media management tools?

Social media management tools are applications for managing your social media accounts. These tools can assist you with tasks such as scheduling posts, analyzing your social media analytics, and managing multiple accounts. As a result, social media scheduling tools can save you time and grow your business.

Questions to answer when choosing a social media management tool

Finding your perfect social media management tool can be tricky. To narrow down your options, here are some questions to ask when choosing a social media management tool:

What features are important to you?

Do you need help with scheduling posts, analyzing your social media analytics, and/or managing multiple social media accounts? Some social media management tools offer more features than others, so it’s important to choose a tool that offers everything you need.

How many accounts do you need to manage?

If you are only responsible for a single account, you may not need as many features as someone who has to manage several of them. Most social media management tools do allow you to connect multiple accounts so this shouldn’t be a deal-breaker, yet it’s still something to consider when choosing a social media management tool.

What social media platforms do you operate on?

Not all social media management tools work with all social media platforms, so if you’re active on multiple platforms then it’s important to choose a tool that can connect to all of them. This way, you can manage all of your accounts from one place. Choosing the right social media platform for your business is crucial if you want to take advantage of it, so make sure you research both your business case and tools to facilitate your work. 

How big is your social media management team?

If you have a large team, you’ll need a social media management tool that can accommodate multiple users. Some solutions offer team collaboration features such as the ability to assign tasks and leave comments, which can be helpful for larger teams. In fact, complex social media collaboration tools can replace a lot of solutions you are currently using.

What is your budget?

Some solutions are free, while others can be expensive. It’s important to choose a tool that fits within your budget whilst still offering the features that you need.

How user-friendly is the tool?

Many tools have a learning curve, but some are more intuitive than others. If you’re not tech-savvy, you’ll want to choose a tool that is easy to use and doesn’t require a lot of training.

Best Social Media Management Tools

#1 Kontentino

What is Kontentino?

Kontentino is a social media management tool that helps businesses with content creation, collaboration, and publishing. With Kontentino, you can manage your social media accounts in one place while collaborating with your team.

What makes it a solid social media management tool?

Kontentino is a great tool for businesses that are looking to grow their social media presence. It offers a variety of features that make it easy to manage your social media accounts and work with your clients under one roof.

Additionally, Kontentino is user-friendly and offers a free trial so you can try it before committing to a paid plan.

Kontentino pros and features:

Pricing

Kontentino offers a free 14-day trial. Paid subscriptions start from $53/month for the Starter plan, which includes up to three users.

#2 Hootsuite

Being one of the most popular social media management tools, Hootsuite gives users the ability to track all of their social media channels in one place. You can use it to help you with tasks such as scheduling posts, analyzing your social media analytics, and more.

What makes it a solid social media management tool?

With Hootsuite, you can manage and monitor all of your social media channels from one platform. This includes popular networks such as Twitter, Facebook, and Instagram. Plus, it’s free for up to five scheduled messages and two social accounts.

Hootsuite pros and features

Pricing

Free for up to five scheduled messages and two social media accounts, from $49/month for the Professional plan, up to undisclosed for Enterprise.

#3 Agorapulse

To get all of your social media tasks done from one place, you may consider using Agorapulse.

What makes it a solid social media management tool?

Agorapulse makes community management and social listening easy. With this tool, you can quickly reply to comments and messages across all of the social media channels you are active on. As a bonus, it also comes with a mobile app.

Agorapulse pros and features

Pricing

Agorapulse offers a free but very limited package, and professional plans start at €79/month.

#4 Buffer

Buffer is a great tool for those who are looking to manage their social media channels better. With it, users can take advantage of features such as scheduling posts, analyzing social media analytics, and more.

What makes it a solid social media management tool?

Buffer is an all-in-one platform that gives users the ability to oversee all of their social media channels and associated analytics in one place. As a result, you can save time and effort by not having to switch between different networks.

Buffer pros and features

Pricing

It’s free for up to three channels but you must pay for more than that. It gets expensive if you manage many profiles, as it costs $12 per additional channel.

#5 Coschedule

Coschedule is an all-in-one content marketing solution that helps facilitate tasks such as content workflow and collaboration.

What makes it a solid social media management tool?

As one of the best social media management tools, Coschedule offers a variety of features that make content creation and publishing easy. This includes a drag-and-drop editorial calendar, a headline analyzer to help you write attention-grabbing titles, and social media integrations. However, it’s more suitable for those working with content than for social media managers per se.

Coschedule pros and features

Pricing

There is a free version with a marketing calendar add-on for €29/month.

#6 MeetEdgar

Social media marketing is a lot of work—constantly creating new content, engaging with followers, and analyzing your results can be tiring. MeetEdgar is a social media management tool that helps automate the process by recycling your best content and making sure it’s always fresh.

What makes it a solid social media management tool?

Create content once and let it work for you. With MeetEdgar, you can create content and schedule it in advance. The tool will automatically post your content at the best times for engagement and then recycle it so that your social media channels are always active.

MeetEdgar pros and features

Pricing

On the costly side, starting from $29.99/month with a low limit of up to 5 accounts. 

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#7 SproutSocial

As a social media management dashboard, SproutSocial consolidates all of the channels you manage into one place.

What makes it a solid social media management tool?

First of all, it integrates with the most popular social media networks, meaning you can manage all of your channels from one platform. In addition, it offers a variety of features such as scheduling posts, social media analytics, and more.

SproutSocial pros and features

Pricing

Very expensive with the lowest plan starting from $89/month. 

#8 eClincher

eClincher is a good option for those looking for an all-in-one solution for their social media management across various platforms.

What makes it a solid social media management tool?

eClincher offers users the ability to view live feeds for all channels, and it is one of not many tools out there that supports TikTok management.

eClincher pros and features

Pricing

The $59/month plan limits you to one user and ten social profiles.

#9 NapoleonCat

Gathering all of your social media channels in one place can be a game-changer when it comes to managing your online presence. NapoleonCat is a platform that lets you do just that.

What makes it a solid social media management tool?

NapoleonCat allows you to monitor all of your social media channels from one dashboard. You can also track key metrics such as engagement rate and reach to see how your content is performing. 

NapoleonCat pros and features

Pricing

Plans start from $31/month, and NapoleonCat also offers a free trial period.

#10 SocialBee

With SocialBee, you can save time on social media by scheduling your content in advance.

What makes it a solid social media management tool?

SocialBee’s dashboard is one of the cleanest and most organized social media panels for complex management. You can also use the reporting feature to keep tabs on your performance and see what’s working well and what needs improvement.

SocialBee pros and features

Pricing

Paid plans start from $19/month, but they are fairly limited in options. 

#11 Later

Compiling all of your social media content in one place can be a lifesaver when it comes to managing your online presence. Later is a platform that helps you achieve this goal.

What makes it a solid social media management tool?

Later gives users the ability to visually plan and schedule posts ahead of time. Its drag-and-drop feature makes it easy to see what your content will look like before publishing. An analytics feature lets you see how your content is doing.

Later pros and features

Pricing

Starts from $15/month, with a free trial available for each plan.

#12 Crowdfire

Crowdfire is a social media management tool that helps you grow your online presence.

What makes it a solid social media management tool?

Crowdfire lets you schedule and publish content, as well as analyze your results with analytics. You can also use the listening feature to see what people are saying about your brand online.

Crowdfire pros and features

Pricing

It offers a limited, free plan and three premium options, but they are fairly restricted compared to many other apps though.

#13 Loomly

Loomly is a content marketing and social media management tool. With it, you can easily create content, track your social media performance, and engage with your audience.

What makes it a solid social media management tool?

Delivering high-quality content is essential for any business, and Loomly makes it easy to create and share exactly that. With the Loomly’s analytics feature, you can also see which posts are meeting your business expectations.

ContentStudio pros and features

Pricing

Moderately priced. The cheapest plan will cost you $26 a month.

#14 SocialPilot

Holistic social media management can be a challenge, but SocialPilot is a platform that helps you manage your social media presence with ease.

What makes it a solid social media management tool?

SocialPilot gives users the ability to schedule and publish content, as well as track performance with analytics. You can also use SocialPilot’s listening feature to see what people are saying about your brand online.

SocialPilot pros and features

Pricing

Starting from $35/month on the cheapest plan. 

#15 SkedSocial

SkedSocial is a social media management tool that helps you plan, publish, and measure your social media performance.

What makes it a solid social media management tool?

With SkedSocial, you can visually plan and schedule your content to get a better idea of what your feed will look like. You can also use the analytics feature to monitor your progress and see which posts are getting the most engagement.

SkedSocial pros and features

Pricing

The cheapest plan costs $25/month.

#16 Planoly

The ability to schedule and publish content on the go with Planoly is one of its best features. 

The analytics feature in Planoly also allows you to measure your results so you can find out the areas for improvement in your social media strategy. 

What makes it a solid social media management tool?

Planoly works well with Instagram and Pinterest, so if you’re looking to grow your presence on either of those platforms then this tool is worth considering.

Planoly pros and features

Pricing

Starting from $11/month on the cheapest plan with limited uploads.

#17 Bulkly

Another social media management tool that is great for bulk scheduling content is Bulkly.

What makes it a solid social media management tool?

With Bulkly, you can upload CSV files of your content and schedule it in advance. This is a great way to save time if you have a lot of content to post.

Bulkly pros and features

Pricing

Plans start from $19/month.

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#18 Sprinklr

One of the most comprehensive social media management tools on the market is Sprinklr.

What makes it a solid social media management tool?

Sprinklr uses AI to help you publish the most relevant content to your audience. You can also use the listening feature to track what people are saying about your brand online.

Sprinklr pros and features

Pricing

Free trial available, with full pricing only available on request. 

#19 Publer

As its name suggests, Publer is a great tool for posting content.

What makes it a solid social media management tool?

Publer has a user-friendly interface that makes it easy to post content to your social media accounts. Additionally, this tool offers a range of options to help optimize your content for each different social media platform.

Publer pros and features

Pricing

Pretty straightforward, with a limited free plan and two paid plans for $10 or $20/month.

#20 Sendible

Quite a few social media management tools exist to help businesses with their presence on various platforms. Sendible is a tool that helps you measure your performance and track your goals, as well as allowing for team collaboration to make sure everyone is on the same page.

What makes it a solid social media management tool?

Sendible includes options for content scheduling, reporting, and analyzing social media activity. This tool also has a mobile app for managing your social media accounts on-the-go.

Sendible pros and features

Pricing

The cheapest Creator account is $29/month then the more expensive plans cost $199 or $399/month.

#21 MavSocial

Lots of businesses have social media presences but they are not always utilized to the fullest. MavSocial is a social media management tool that helps you get there by creating and posting content, tracking performance, and measuring your ROI.

What makes it a solid social media management tool?

With analytic tools, content creation tools, and a team management system, MavSocial helps you make the most of your social media accounts.

MavSocial pros and features

Pricing

Even though it offers a relatively cheap plan for $19/month, it’s only really suitable mainly for solopreneurs because of the limits.

Pick the best social media management tools for your business

To conclude, we have provided a short – but by no means exhaustive – list of social media management tools. 

Some of them will also fit into the category of social media management tools for agencies, since they offer options supporting collaboration and teamwork. 

Do your research and pick one that best suits your business needs. Take into consideration its features, ease of use, and price. With the right tool, you will be well on your way to social media success.

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Kinga Edwards

Kinga Edwards

Owner & Creative Director at Brainy Bees. She believes that insights are everywhere!