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How to Increase Engagement on Facebook: Tips, Tools, and Tactics

There is no doubt that Facebook is the most popular social media platform in the world. What can you do to make your page stand out and attract the attention of its 1 billion users and counting? Don’t be intimidated – this blog post will discuss some simple ways to increase Facebook engagement.

What is engagement on Facebook?

Marketers nowadays use a variety of metrics to analyze their campaigns, of which engagement is an important one for measuring success (or failure, depending on your perspective). It refers to how people interact with your content through likes, comments, retweets, shares, or any other methods.

Naturally, the more engagement your Facebook posts receive, the better. 

In this article we’ll show you how to improve engagement on Facebook in both the short and long term.

30+ tips for increasing engagement on Facebook

#1 Post regularly

Your audience will find it easier to interact with you on Facebook if you post often. With this simple method, you can increase the number of people who like or share your posts and gain more customers.

Consistency is the key: post every day at least once, preferably during peak hours when your customers are most online. Let your audience know when to expect new content from you in order to increase engagement on Facebook. They can know, for example, that you will send them a great weekend trip idea every Friday at 1pm.

In addition, you should post regularly all year long, not just on holidays or special occasions. This way people will get used to seeing your posts and be more likely to like or share them.

Manage this process with social media management tools. 

If you are already familiar with Kontentino, you’ve made a good choice. If not – it’s high time for you to do your homework.

Keeping on top of all of your Facebook tasks has never been easier thanks to the ability to automate many of them using Kontentino’s social media management software, helping you to focus on what really matters: engagement. Kontentino allows you to post regularly as well as analyze your performance and respond to comments, and not only on Facebook.

#2 Test out the carousel format

How do carousel posts work? This feature lets users swipe through several images or videos in one post without having to switch between pages or leave Facebook.

In addition to increasing Facebook engagement, this allows people to see more of your content at any one time. Furthermore, the carousel format makes your images or videos easier to browse, and people can like or comment on multiple creatives at the same time.

As an added benefit, carousels are much more interactive than standard link posts, so you may want to include them (or at least test one) in your strategy.

source: ads library

#3 Ask questions in your posts to increase Facebook post likes

Asking questions is a great way to encourage people to interact with your Facebook posts because they typically pose issues that followers can respond to.

It’s important not to overdo questions since too many in one post may appear spammy to some users. Of course, you can ask several at once but then the answers could vary and followers may not be eager to answer all of them. 

Asking the right kind of questions may also help you learn more about your customers’ behaviour, so make sure to pay attention to the responses.

#4 Make sure you post when your audience is most active

In order to increase the number of people who see your Facebook posts, you should post when your audience is most active.

If you post at unusual times like very early in the morning or late at night, fewer people may notice your content simply because fewer people are online then.

Look for times when the majority of your audience is active on Facebook. Maybe the best time to post is between 1pm and 5pm? You can also seek out days when more people are active than normal, such as Wednesdays or Fridays.

Sometimes even a slight change in date or time to your posting schedule can result in a huge swing in engagement, so try to stay consistent as already said.

#5 Increase engagement on Facebook by posting user-generated content

You can easily increase the number of people who like, comment, and share your Facebook posts using user-generated content (UGC). Users that create this type of content aren’t businesses so it tends to be more authentic than your own posts.

Interested? Try these 20 tips and use social media to grow your business.

As long as the content is relevant and interesting to your audience, you can publish anything from photos and videos to even memes made by your users or clients. The authors of such materials will almost always be the first to interact with them on your Facebook profile if you publish them as your brand and they may even share the content even further, enhancing your engagement on Facebook.

This is also an excellent way to build up a community on Facebook, so give it a try.

#6 Check your audience interests

You should examine how Facebook is used by your target audience so that you can learn how to drive more interaction with them. By doing so, you will be able to use this information in your future posts and work it into how you want to increase engagement.

For example, if most of your audience supports local communities then posting about local events may be more effective than just writing about what your company is doing.

Make sure to take advantage of this information if you want to reach out to customers who are already interested in what you do. You can use Facebook Audience Insights to discover what your followers are interested in and tailor your content to them accordingly.

#7 Peep on your competitors

Checking out how your competition is doing may help increase engagement on your own Facebook page. By analyzing their audience’s response to different types of posts, you can optimize the content that you post in the future.

If their video posts get far more likes or shares than yours, consider posting more content like this yourself in order to increase Facebook engagement. There is no reason why something wouldn’t work for your business too if it has already been proven to work for your competitors and their similar audiences.

You can also check Facebook’s Ads Library to see if your competitors are running any additional ads that may boost their engagement. If you want to get more likes or shares on your posts, you should always consider how your competitors’ audiences respond to various types of content.

#8 Use photos in your social media posts to increase engagement on Facebook

Photos are often more powerful than words, so it’s no surprise that brands use them in their communication. With eye-catching pictures, you can increase engagement on Facebook and generate more likes or shares. 

Here are some examples of what you can share:

  • Free images from online photo sites
  • Corporate photoshoots
  • Graphs and charts
  • Launch graphics for products

It is important to remember that how effective this strategy will be for your business depends on how good and interesting the pictures you post are.

#9 Create videos in your social media posts

Adding more video content to your Facebook profile is another way to engage your audience. Since people spend more time watching videos than reading text, it is important to realize how popular this type of media has become.

You can easily share videos that are relevant to your audience or create your own. Doing so will increase the number of people who like or share your Facebook posts, which is a great way to gain more customers.

Among the things you can create are:

  • Presentation slides converted to mp4 and uploaded as videos
  • Trailers and sneak peeks
  • Animations (you can make them easily with a variety of marketing tools)

Remember to upload your videos directly to Facebook instead of linking to a YouTube video, for example, otherwise Facebook is very likely to cut off your reach for sending traffic to an external (competitive) page. You wouldn’t want to do that when you’re trying to boost engagement, would you?

#10 Develop engagement loops

When creating content for social media, be mindful of potential reactions and act upon them. Respond to each comment and create engagement loops in order to engage your audience in continuous discussion under your posts.

So, for instance, if you publish a photo with a few new dresses from your collection and someone writes “amazing design”, you can ask that person which colour of the design they like best and continue the discussion.

Getting people more involved with what your business posts is a great way to increase engagement on Facebook. Be careful not to overdo it though, as people may become irritated after too many replies to the same comment.

#11 Use hashtags in your posts

You can use hashtags to increase the engagement of your Facebook posts too. This means writing a list of words that are preceded by the hash symbol (#) and adding them to posts as keywords. They are often used by people who want their content to be found more easily on social media platforms.

Make sure not to go overboard, since hashtags can make your posts look spammy and decrease the likelihood of people interacting with them.

Use hashtags that relate to your industry, location, and services. If you run a French cafe in New York City, you might want to use hashtags like: #cafe #croissants #FrenchCuisine #Manhattan #NewYorkCity #FifthAvenue.

Hashtags are becoming increasingly popular on Facebook so you might as well jump on the bandwagon.

#12 Share tips, tricks, and hacks

Providing good, informative, and interesting practices to your audience is another way to increase engagement on Facebook. It’s a great way to build trust and demonstrate your expertise.

Post how-tos (such as “how to make a perfect cup of coffee”), tutorials (e.g. “how to speed up your computer”), or show tips that could be of help for your audience.

The success of this engagement strategy will depend on the quality of the information you provide and your audience’s interest in it.

#13 Add GIFs to your strategy

You can also increase engagement on social media by including animated images in your posts. These will make your content visually appealing, meaning that they will probably be liked and shared more often than plain posts.

GIFs are a great way to increase engagement on Facebook, but be sure they’re relevant. Posting them just for the sake of it won’t work. You shouldn’t overlook the importance of captions either – they need to be clear and explicit to ensure they easily catch the attention of your audience.

#14 Conduct surveys and polls

By using emojis or reactions to posts, you can easily run quick surveys. This way, you can create social media content that will help your audience understand how to get involved in what you do.

This approach can also be used to brainstorm post ideas – just ask your readers for their ideas on how a post should be presented, what kind of content they want to see more often, or how you can help them.

Involving your viewers in the creative process and earning their trust by running surveys is a great way to increase engagement on Facebook.

Coming back to the aforementioned dresses example, you could ask your audience to vote with emojis for which one should be added to your store first.

#15 Use Facebook Stories 

Stories are a great way to increase engagement outside of your Facebook page, but interactions can also be directed there as an added benefit of this format. Stories let you share photos, videos, or GIFs for a 24-hour period.

You can use them to drive engagement directly within Stories or share your Page posts there to gain additional traffic and engagement on them too. The Stories feature gives you a lot of opportunities to showcase your Facebook content and cross-promote it in an appealing way. 

#16 Use CTAs everywhere

The Facebook call-to-action feature can be used on each post to encourage your audience to take a desired action. Promote your content and include CTAs to get people to take the first step towards interacting with you. Would you like them to comment, purchase, or share stories? Let them know your intentions explicitly.

This method is even more effective if the CTA text or button is placed right where people need a little push, like how to buy a particular product or contact you. Use of CTAs is proven to increase engagement on Facebook, so don’t overlook their importance.

#17 Leverage influencer marketing

The goal of this strategy is to collaborate with others who have a large audience and ask them to help you spread the word about your company, what you do, or what you sell. It’s just a matter of negotiating whether such influencers will do so for free, in a barter exchange, or for a fee. They will then be able to share their own ideas about how to help increase your Facebook engagement.

This marketing strategy works best with influencers who are relevant to your industry, so make sure to identify them this way. You shouldn’t use this method if an influencer’s audience doesn’t align with your business, as it simply wouldn’t be effective.

#18 Create giveaways and contests

If you’re looking for a quick Facebook page likes boost, run some contests and giveaways!

Giveaways and contests can generate a lot of interest almost immediately. When there is an attractive prize at stake, your audience is more likely to be interested in your content. These types of posts can easily go viral.

It’s always important to include the winners in contests and giveaways in prize announcement posts so that they feel special receiving the award from you. It is easy to increase engagement on Facebook this way because people will be excited about participating in future contests and sharing their results with others who might want to participate as well.

#19 Use trivia

How to increase Facebook post likes and reactions? The answer is: trivia. 

Trivia is a good way for you to engage people in what you do because they will be more likely to pay attention when you include questions. In addition to showing your knowledge, it’s a great way to ensure that everyone has fun.

You can find a variety of trivia and funny questions by searching for:

  • trivia for kids
  • math trivia
  • trivia ideas

Ideally your questions should have more than one correct answer, or the answer should not be definitive. Fun? Sure. Engagement? Guaranteed.

#20 Ask people to tag others

You can increase the reach of your posts by getting people to tag their friends and family. This is a great way to encourage others to familiarize themselves with your content, since a mention from their friends creates a sense of belonging.

Travel agencies, for instance, ask questions like “Who would you take to Maldives for a week?” and watch all of those tags of people (and engagement) pour in.

#21 Share infographics

Thinking of how to boost engagement on Facebook? Use infographics! Infographics provide a way to display your knowledge while also gaining attention since they can be very interesting and useful. Their use is a great way to engage people, especially engaging if numbers are involved in the images.

Regular infographics are often rather long and hard to read, but you can create something less invasive and more succinct by utilizing marketing tools online.

#22 Share your expert comments in social media posts

Will people be more interested in posts that include your or others’ expert comments? Absolutely. Having someone who is well-versed on a topic to share their opinions will give extra credibility to your content.

Comments by experts can draw more people to your posts, resulting in increased engagement on Facebook. Your audience may also love to get involved in discussions with experts – who knows, maybe a simple post will turn into a Q&A session in the comments?

#23 Get over your fear of memes

Don’t be afraid of memes if you want your audience to engage with your content. People relate to and therefore engage with memes, so these types of posts go viral quickly and easily if the content is interesting, amusing, and/or current.

Remember to keep your memes related to what you do though, otherwise people will have trouble understanding what they mean and how they are relevant. As long as you keep them interesting and relevant, these posts will work as intended.

There are plenty of memes out there, so you can take your time searching for the perfect one. You could also create your own – just look at our Kontentino memes.

#24 Use quotes to further increase engagement on Facebook

Engage your audience with quotes that encourage them to leave comments thanks to posting something that speaks to them. Sharing quotes on social media is a great way to gain exposure because their short and sweet nature makes them appealing to readers.

Adding relevant quotes about your business would also be a great way to increase the chances of your content going viral. Just be careful that you always remember to cite the appropriate author when quoting someone.

#25 Share others’ posts

How about sharing other people’s content to increase engagement on Facebook? If you do this then people will be even more inclined to interact and like everything you post, since it shows how much you care about others.

Let’s return to the example of the French cafe in NYC. Many pages publish pictures of the city, so this business could find some and share them after receiving permission to do so. This is a win-win situation: you can create more appealing content for your audience and it will get more exposure.

#26 Run quizzes

Who doesn’t like quizzes? They can increase your engagement on Facebook in no time. The best thing is that quizzes don’t have to be complicated – sometimes one question with just four answers will do. You can follow the format of ‘Who wants to be a millionaire’, for example. 

You can also create quizzes in the form of photos, text statuses, or even in separate Facebook tabs with the help of special tools like Woobox.

People guessing the right answer and discussing “why” it is correct in the comments will power up your Facebook engagement. 

#27 Share social proof

Use cases and case studies are some of the best forms of social proof for helping you get what you want most, which is higher engagement on Facebook. 

Simply share:

  • your business results from the previous month
  • a story about a client who achieved something thanks to your services
  • a few statistics about your activities
  • reviews and comments

Not only might people find it easier to engage with your content this way, but you’re also inadvertently promoting your business further via case studies.

#28 Reward your top fans

What are other ways on how to improve your engagement on Facebook? 

By rewarding your top fans. Such people always engage with everything that you post, so it would be a nice idea to reward them for all of their love and support. This could be anything – even something as simple as recognition via a tag would definitely be nice for one of your top fans.

They will feel motivated to carry on being a loyal member of your audience, but also encourage others to follow in their footsteps and interact with your brand too. 

#29 Create a Facebook offer

There are many interesting yet fairly unknown formats on this platform, and Facebook Offer is one of them. Because this type of content is not commonly used, it can help you stand out of the crowd.

Simply distribute some special codes or offers this way and see people using, sharing, and promoting them further.

#30 Set up Facebook events 

Make events to keep increasing your Facebook engagement. People love a good event and so they really add value, especially if you can get some influencers or friends of fans involved in the process too.

Events do not have to be real-life ones but can be run online as well. 

At Brainy Bees, we ran a Facebook event in 2018 during which we shared one marketing tool per day and generated not only great engagement but also gained some new fans and clients.

#31 Run live videos

Live videos on Facebook can be tricky, no doubt about that. However, they can bring engagement levels that are high enough that they should convince you to give this format a go.

You can use Facebook live to:

  • sneak peek your collection, products, or services
  • share “behind the scenes” content
  • run interviews or Q&A sessions
  • replace webinars in your strategy

Live videos can pay off with very high engagement and a flood of reactions in real-time. These will lay the foundations for further engagement even from people who don’t already know about your brand or even after the live event has ended, since it will stay on Facebook as a standard video that can be replayed anytime. 

Increase engagement on Facebook like a pro

In order to increase Facebook engagement you need to use a wide variety of strategies for creating and publishing your content. The more of the above techniques you implement, the easier spreading your message and getting people interested in what you do will be, regardless of whether they’re existing customers or just potential ones for now.

Following our tips properly and consistently will increase your levels of Facebook engagement greatly. It’s only a matter of patience and perseverance to achieve the desired results.

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Kinga Edwards

Kinga Edwards

Owner & Creative Director at Brainy Bees. She believes that insights are everywhere!
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