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12 LinkedIn Scheduling Tools to Help You Automate Your Marketing
Posting on LinkedIn can be tiresome, especially if you manage more than one or two profiles. Thankfully, there are a number of Linkedin scheduling tools to help you streamline your marketing efforts.
Today, we will discuss the best tools for scheduling on Linkedin. We’ll also give you a brief overview of each different solution and tell you why we think they’re worth checking out.
So without further ado, let’s get started.
What are LinkedIn scheduling tools?
LinkedIn scheduling tools are pieces of software that automate your LinkedIn postings. Such tools typically work by connecting to your LinkedIn account and then allowing you to schedule your posts in advance.
LinkedIn scheduling tools are highly useful not only for social media managers and agencies, but for anyone with multiple LinkedIn pages who needs to post frequently.
Solid LinkedIn scheduling tools allow automated postings on both Company Pages and personal profiles. For those working on social selling strategies, this is an extremely useful feature.
Why should you use LinkedIn scheduling tools?
The main reason is simple – LinkedIn, unlike many other social media platforms, doesn’t allow native scheduling. This makes posting on LinkedIn a completely manual process, which can be time-consuming and frustrating.
Increasingly more marketers are seeking ways to refine their LinkedIn management, since the platform is still growing in popularity. This can be accomplished by streamlining content calendars with scheduled posts, meaning Linkedin scheduling tools can save you a lot of time and energy in the long run.
Imagine that you need to post a single update to your Company Page. For each new post, you must log into LinkedIn, add creatives, hashtags and… rinse and repeat the process.
Even for the most efficient and experienced social media managers, this process takes a few minutes – around 5, let’s say.
For 20 posts a week, that sums up to nearly two hours of work that no one is going to give you back. Every single week.
And we’re only talking here about one profile! For agencies, the total could be more than a dozen hours a week just planning LinkedIn communication.
LinkedIn scheduling tools ease the pain by providing a comprehensive overview of your content strategy and allowing you to store multiple posting plans in one place.
These tools also usually offer much more than just scheduling, for example with a bunch of features for collaboration.
What features should you look for in LinkedIn scheduling tools?
When choosing a Linkedin scheduling tool, there are a few key features that you should seek out, depending on your LinkedIn strategy.
Ease of use
Look for a tool that is easy to set up and operate – after all, your entire team should be able to use it without any hiccups. The last thing you want is to waste time trying to figure out how a tool works instead of actually using it to better manage your LinkedIn presence.
Compatibility with other platforms
Even if this is not a feature you need right now, it’s always good to have a LinkedIn scheduling tool that supports other social media platforms too. This way, you can easily cross-post content from LinkedIn to other platforms, or vice versa, and manage all of your social media posts from one place.
Linkedin personal profile scheduling support
If you’re active on LinkedIn not only for your business but also to build your personal brand, you may be interested in a tool that allows you to schedule personal profile posts as well.
This can come in handy if you want to:
- post content on LinkedIn that is unrelated to your business
- make your personal and business communications consistent
- have more control over what goes on your personal profile
When working on social media, it’s important to be able to easily get on the same page with your team members, managers, and clients. In order to achieve this, you need to ensure that your communication is flawless.
Linkedin scheduling tools with collaboration features such as comments, checklists, and post approval can be a lifesaver for an overloaded social media team.
There should be a match between your budget and your needs. While LinkedIn scheduling tools (as with any others) need to be affordable, you shouldn’t be fishing for the lowest price tag. Look for a tool that offers a free trial so you can test it out before committing to it, and check the pricing plans to see if they suit your budget. The right solution often ends up costing more than you expected, but you will get features to replace other tools and/or solve bottlenecks in your team.
Legal and safe to use
LinkedIn has strict rules about automation, so your account may be at risk of being banned if you use a tool that doesn’t comply with them. That’s why it’s important to choose software that is legal to use, compliant with LinkedIn’s regulations and API, and won’t put your account in jeopardy.
The best LinkedIn scheduling tools
If you’re looking for a platform that is both easy to use and is rich with features, Kontentino may be the right tool for you. As a complex social media management solution with the hidden gem of LinkedIn management, it has been used by thousands of social media managers and agencies all over the world.
When it comes to LinkedIn, we all have to face the fact that it is not the most collaborative social media platform out there. Neither scheduling nor teamwork are supported, nor are collaborative options available.
Fortunately, that’s exactly what Kontentino streamlines.
Kontentino allows you to schedule posts for both personal profiles and LinkedIn Company Pages. However, Kontentino actually offers even more than that.
By using Kontentino for LinkedIn management, you can:
- schedule posts to your company pages (all major types of posts are supported) and to your personal profile
- collaborate with your team on upcoming content or ideas
- leave notes and comments for improved workflow
- send content for both internal and client approval
- preview posts before they go live on LinkedIn
- store assets in one place and have them handy when needed
✨ Top feature: acollaboration-friendly content calendar that’s easy to use for everyone involved in your LinkedIn strategy
✨ Pros: easy to grasp from day one, supports various social media platforms for efficient cross-posting, offers many options for effective teamwork
✨ Cons: if you’re switching from a basic scheduler, it may take you a moment to get familiar with all features (but it’s worth it in the long run, right?)
✨ Pricing: starting from €44 for a basic plan with 3 users included. Enterprise options are available upon request.
✨ Kontentino will be especially useful for you if:
- you work in a marketing agency
- you operate a social media team
- you need to post content regularly and manage a lot of profiles
- your content plans have to go through multi-level approval
- you feel that manual LinkedIn management is no longer your game
With Buffer, you can plan out your social media content in advance. This makes it easier for individuals and teams to manage their profiles and pages in order to stay in touch with their audience.
Top features: individual post analytics and link shortener
❌ Cons: lack of tailor-made offers for big teams, not that many features dedicated to LinkedIn, collaborative features could and should be improved
Pricing: includes four plans, up to $120 billed monthly. To check Buffer out, you can start a free 14-day trial of any of the paid plans.
Hootsuite is a social media management tool that allows users to manage all of their LinkedIn pages in one place.
Top features: new follower growth tracking, LinkedIn post performance insights
❌ Cons: paid plans are pricey (and can quickly get extremely expensive for teams), many find the user interface outdated, no post previews available
Pricing: from $49 to a whopping $739 per month billed annually. It is also possible to purchase enterprise plans.
Agrorapulse allows you to post simultaneously to multiple social media accounts. Thanks to that, you can connect with potential business partners and maintain contact with your existing database via social media communication.
Top features: Chrome extension and social listening
❌ Cons: only a few features dedicated to LinkedIn, lack of draft functionality makes collaborative work difficult, reported issues with analytics
Pricing: on the pricey side – starting from €99 for the Pro plan up to €249 for the Premium plan, per month.
With MeetEdgar you can plan and analyze your business content on multiple platforms, including LinkedIn.
Top features: content republishing and link tracking
❌Cons: may be foundcostly by solopreneurs, no free plan available, fairly limited LinkedIn management features
Pricing: only two pricing plans are available at $29.99 and $49.99/month.
Another option for LinkedIn posting is Sendible, which can be used for managing profiles and pages on a daily basis.
Top features: social media listening and various external integrations
❌Cons: reported asoccasionally buggy, only a few features dedicated to LinkedIn, lacks a free plan
Pricing: starts at $29 per month and goes quickly up to as much as $399 billed monthly, making it one of the most expensive tools out there.
With NapoleonCat. marketers and business owners are able to plan posts across their social media accounts.
Top features: community management and advanced social inbox
❌Cons: limited plan options (and no free plan), only few LinkedIn-specific features for streamlining management
Pricing: Plans start at $31 and go up to $700 billed monthly, depending on the number of profiles and users you want to add.
Our list also includes PromoRepublic, which helps plan and schedule posts across social media platforms.
Top features: post templates and ideas library at your disposal
❌Cons: free trial only available for cheapest plan, limited features and number of users to be added, not many collaborative features
Pricing: starting from $59 billed monthly, with enterprise options and a free trial are also available
A multi-channel social media management solution that drives customer engagement.
Top features: Chrome extension and RSS feeds to add
❌Cons: bulk scheduling only on pricier plans, very limited on free and lower-paid plans
Pricing: there are four plans, going up to $99.9 billed monthly
eClincher allows companies and individuals of all sizes to schedule social media posts on various platforms.
Top features: reputation management and brand monitoring, auto post smart queues
❌Cons: one of the most expensive solutions listed,no free plan available, limited features for LinkedIn users
Pricing: three paid plans going up to $219 billed monthly,with free trial options available
CoSchedule is a content marketing tool that helps you schedule and optimize both blog posts and social media updates.
Top features: bulk upload, drag-and-drop interface
❌Cons: only 5 drafts are allowed on the free plan, doesn’t support collaboration like many other solutions listed
Pricing: CoSchedule offers limited free packages or starts at $29 per month. Customized plans for bigger teams are available.
#12 Sprout Social
Sprout Social is a social media management platform that allows businesses to grow their online presence.
Top features: internal tools and external integrations, long trial
❌Cons: expensive packages, only 10 social profiles allowed on the (pricey) Advanced Plan, reported issues with posting on personal LinkedIn profiles
Pricing: three paid plans from $99 to $279 billed monthly
Choose your LinkedIn scheduling tools wisely
As you can see, there are many LinkedIn scheduling tools out there to help boost your LinkedIn marketing efforts. Some of them are rather advanced and complex, while others don’t offer too much for their price tag.
WIth so many options available on the market, it can be hard to know which one is right for you and your business. Your tool of choice should be intuitive, feature-rich, and collaborative to make life easier for the many people that tend to be involved in social media projects.
Make sure you pick a tool that not only fits your requirements right now, but will also grow with your company. For that, Kontentino is a natural choice here.