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Why Facebook Makes Your Images Look Like Crap – And How To Fix It!

Ivan Hanák
Written by
Ivan Hanák

You know the drill, you spend hours of your time preparing social media content for your clients and when it’s finally ready, you schedule it to Facebook just to learn it looks like crap when in the feed! 😮


Why does it happen?

From our — “content creators” — perspective, Facebook is like a large storage of pictures & videos for our followers. 🙂 Just imagine having a box where you’re putting stuff :).
If you put “large items” in the box, you can put only small amount of them in there — but if you were to put “small items” in the box, how many can fit in there? Certainly more than the large ones ? .

Facebook is the same and therefore Zuck realised, that if each business owner were to upload high-quality 30MB pictures every second into the platform, it would quickly run out of this space to store pictures (actually it wouldn’t – it would run out of money to buy additional “space” 🙂 )

So, the solution is simple — and in fact, there is really a small difference between 30MB and 1MB image (it is also unnoticeable by the majority of people), so why would Facebook show you high-ultra-mega quality images, if it needn’t to? 🙂

And this is exactly what happens. Facebook is so drastically compressing the images you upload, that sometimes there is visible quality loss.

What to do about it?

1. Prepare images by yourself

Like don’t upload a 23MB, 12,000 x 10,000 px image into Facebook, would you? It won’t work. Rather, brief your graphic designer to create a 1200x628px image for your link post instead – and chances of it showing up correctly are much higher.

Facebook has dozens of various formats and prerequisites for images and videos for usage in the posts,  → check it out in a separate article.

2. Optimise / compress images

Before posting a picture to Facebook or uploading it into Kontentino, make sure the image that your graphic designer prepared is also compressed (it is like having the exact same image in 0.5MB instead of 3MB).

There is this amazing free tool TinyPNG.com that can literally make your image smaller sometimes up to 90% — believe it or not — it is not magic – but rather simple technical matters you don’t need to worry about! ?

Here’s one to an ULTIMATE HACK!


You tried everything, you created an image with exact dimensions, you compressed the image, you tried JPG and PNG formats… but… it just won’t work.

The picture is fine overall, but your client’s logo looks like crap! ?

A simple solution would be to resize the image to 600px, save it as PNG format and make sure it is smaller than 1MB.

Bon appetite!

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