Why Facebook Makes Your Images Look Like Crap – And How To Fix It!

You know the drill, you spend hours of your time preparing social media content for your clients and when it’s finally ready, you schedule it to Facebook just to learn it looks like crap when in the feed! ๐Ÿ˜ฎ

Frustrated Kill Me GIF - Find & Share on GIPHY

Why it happens?

From ours — “content creators” — perspective, is Facebook like a large storage of pictures & videos for our followers. ๐Ÿ™‚ Just imagine having a box where you’re putting stuff ๐Ÿ™‚ .
If you put “large items” in the box, you can put only small amount of them in there — but if you were to put “small items” in the box, how many can fit in there? Certainly more than the large onesย ๐Ÿ˜Žย .

Facebook is the same and therefore Zuck realised, that if each business owner were to upload high-quality 30MB pictures every second into the platform, it would quickly run out of this space to store pictures (actually it wouldn’t – it would run out of money to buy additional “space” ๐Ÿ™‚ )

So, the solution is simple — and in fact, there is really a small difference between 30MB and 1MB image (is also unnoticable by majority of the people), so why would Facebook were to show you high-ultra-mega quality images, if it needn’t to? ๐Ÿ™‚

And this is exactly what happens. Facebook is so drastically compressing the images you upload, that sometime there is visible quality loss.

What to do about it?

1. Prepare images by yourself

Like don’t upload a 23MB, 12,000 x 10,000 px image into Facebook, would you? It won’t work. Rather, brief your graphic designer to create 1200x628px image for your link post instead – and chances of it showing up correctly are much higher.

Facebook has dozens of various formats and prerequisites for images and videos for usage in the posts,ย  โ†’ย check it out in a separate article.

2. Optimise / compress images

Before posting to Facebook or uploading a picture into Kontentino, just make sure the image that your graphic designer prepared is also compressed (it is like having the exact same image in 0.5MB instead of 3MB).

There is this amazing free tool TinyPNG.comย that can literally make your image smaller about 90% sometime — believe it or not — it is not magic – but rather simple technical matters you should not care about! ๐Ÿ˜Ž

Here’s one to an ULTIMATE HACK!

Cheers Drinks GIF by Absolut Elyx - Find & Share on GIPHY

You tried everything, you created an image with exact dimensions, you compressed image, you tried JPG and PNG formats… but… it just won’t work.

The picture is fine overall, but your client’s logo looks like crap!ย ๐Ÿ˜ฐ

Not good, definitely not good


A simple solution would be to resize the image to 600px, save it as PNG format and make sure it is lower than 1MB.

This looks amazing, doesn’t it? ๐Ÿ™‚

Bon appetite!

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