Marketing automation uses software to handle repetitive marketing tasks automatically. It saves time, improves targeting, and helps nurture leads more efficiently through email, ads, and social media workflows.
It is the use of technology to plan, execute, and measure marketing activities without constant manual work. Common uses include automated emails, lead scoring, and campaign scheduling.
It helps marketers stay efficient and consistent while maintaining personalization at scale. The result is better customer experiences with less effort.
ActiveCampaign and Kontentino provide automation features for scheduling, analytics, and lead management across multiple channels.
Automate repetitive tasks like follow-ups or reminders but keep the human touch in creative and customer-facing communication.
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