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Kinga Edwards
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14 Best Social Media Automation Tools To Leverage in 2023

We know the struggles of social media managers: juggling multiple accounts, keeping up with content creation, and never quite having enough hours in the day. 🥵

Well, we’ve got your back! In this blog post, we’re dishing out 14 social media automation tools that’ll make your life much easier. Stick around to discover tools that’ll save you time, energy, and maybe even a little sanity. 

But before we dive in, let’s just quickly go through a few basics. 

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What are social media automation tools?

Social media automation tools are applications designed to help businesses and individuals manage their social media profiles more efficiently by automating various tasks. 

Social media automation tools streamline jobs such as: 

just to name a few examples.

Now, which tools should you add to your social media automation toolbox? 

Time to reveal what we’ve chosen!

The best social media automation tools to try in 2023

#1 Kontentino – for social media auto-publishing 

Kontentino is a social media automation tool that powers up social media managers, marketing agencies, and businesses of all sizes by streamlining content planning, collaboration, and scheduling for a seamless social media presence.

With Kontentino’s various social media automation options, you can easily optimize your workflow, save time, and maintain consistent brand messaging across the multiple social media platforms and profiles that you manage. 

Key features

⭐️ Automated content scheduling. Kontentino allows you to plan and schedule posts for multiple platforms in advance, ensuring consistent and timely content delivery.

⭐️ Team collaboration. Work together seamlessly with your team members, share ideas, and receive feedback all within the platform to create social media content efficiently.

⭐️ Content approval workflow. Streamline the content review and approval process with internal and external approval so that all stakeholders can easily review, comment, and approve content before it goes live.

⭐️ Social media performance analytics. Gain valuable insights into your social media performance with detailed analytics, enabling you to make informed decisions for optimizing your strategy.

⭐️ Social media content calendar. Use Kontentino’s visual content calendar to manage and organize your social media campaigns for keeping track of post statuses and deadlines.

⭐️ AI content generator. Now you can create social media creatives (text and images) directly in Kontentino, simply by setting the right style and requirements you want them to meet!


Kontentino offers an affordable starting price of just $53 a month, making it an accessible choice for businesses of various sizes without breaking the bank. With Kontentino, you’ll be maximizing your social media potential in no time while keeping costs manageable.

#2 Planoly – a basic solution for social media planning

Planoly is a simple social media planning tool designed for influencers, small businesses, and individual users looking to manage their Instagram, TikTok, and Pinterest accounts. 

While it offers some basic features to help with content scheduling and planning, it may not be the best match for larger organizations, marketing agencies, or businesses with more extensive social media needs.

Key features


Planoly has a free plan with rather limited features, and its paid plans start at $7 a month, making it a relatively affordable option for those with basic social media planning needs. 

However, if you’re seeking more advanced capabilities, comprehensive collaboration, and a tool that can grow with your business, it might be worth considering other social media automation options, such as Kontentino.

#3 TweetDeck – a specialized tool for Twitter management

TweetDeck is a Twitter-focused social media management tool designed for users who want to monitor, engage, and schedule content exclusively on Twitter. 

It doesn’t have any capabilities of syncing with any social media platforms other than Twitter, but if you just need a tool for Twitter, it might be a good fit. 

Key features

TweetDeck Pricing

TweetDeck is a free tool offered by Twitter, making it an accessible choice for users who solely need to manage their Twitter presence. You cannot use TweetDeck for all social media platforms, so it might not be a good fit if you need a holistic solution.

#4 QuuuPromote – a unique tool for content promotion

QuuuPromote is a content promotion tool that helps businesses, marketers, and bloggers amplify their content reach through targeted sharing by relevant influencers and users on various social media platforms. 

QuuuPromote focuses primarily on content promotion, so you can automate this part while focusing on strategic tasks. 

Key features


QuuuPromote offers a variety of pricing plans based on the number of promotions you want to run each month – starting from $50 per 10 promotions. 

It can be a valuable addition to your toolkit for boosting content reach and driving engagement. Consider pairing QuuuPromote with a dedicated social media management tool to fully optimize your social media presence and strategy!

#5 Brand24 – for comprehensive social media monitoring and analytics

Brand24 is a social media monitoring and analytics tool designed for marketing managers. 

If you want to track your brand reputation, monitor relevant conversations, and gain insights into your online presence, this kind of social media automation tool is your way to go! It helps you stay on top of your brand mentions, industry trends, and competitors’ performance – all for the sake of better marketing decisions. 

Key features


Brand24 has different pricing plans that work for all kinds of businesses. Keep in mind though, the cheapest plan is $69, so it’s not exactly cheap. But hey, they offer a free 14-day trial for you to give it a spin!

#6 IFTTT – for automating particular social media tasks 

IFTTT (If This, Then That) is a versatile social media automation tool that helps social media managers automate repetitive tasks and create seamless cross-platform integrations. 

With its extensive library of applets and services, IFTTT allows you to create custom workflows that connect multiple social media applications and trigger specific actions.

Key features


IFTTT has a free plan with basic features, and for $2.5 a month, you can upgrade to a Pro plan for more customization options. It works great with other social media management tools, making your workflow smoother and more effective, and automating non-standard social media tasks.

#7 Zapier – for advanced social media task automation and integration

Similar to IFTTT, Zapier is a powerful social media automation tool designed to simplify and streamline various marketing tasks. 

With support for thousands of applications, Zapier enables you to create “Zaps,” that automatically execute predefined actions, saving you a lot of precious time. 

Key features


Zapier offers a variety of pricing plans, including a free plan with limited features, and several paid plans starting from $19.99 a month, unlocking more tasks and functionalities. 

#8 – for effective email marketing and lead generation is an email marketing and lead generation tool designed for businesses, looking to automate their social media outreach efforts and expand their customer base. 

Key features


Starting at $30 a month, you can use paid plans that offer integrations with other social media tools, letting you unlock its full power. Before committing, consider signing up for a Trial account to test it out.

#9 Chatfuel – for powerful chatbot creation on Meta products

Chatfuel is a user-friendly chatbot builder designed specifically for Facebook Messenger, Whatsapp, or Instagram (or your website, too). 

It allows you to create engaging and interactive chatbots without any coding experience, and therefore, automate at least some part of your social media conversations. 

Key features


Chatfuel’s got you covered with free plans for Instagram and Facebook, and if you want more, paid plans start at just $14.99 a month. But for WhatsApp, you’ll need to use a paid plan straight away – starting at $49 a month.

#10 Smartsupp – for social media live chat and automation

Smartsupp is a valuable live chat and chatbot addition to your social media automation toolkit. 

This user-friendly tool helps you engage with your audience in real-time, address their concerns, and deliver personalized support.

Key features


For the complete experience, including Facebook Messenger integration, you’ll want to go for Smartsupp’s $19-a-month plan, which offers unlimited messages and full integration features. These options aren’t available in their free plan.

#11 BuzzSumo – for social media content research and analysis

If you want to be in the know on social media, you should befriend BuzzSumo

This handy tool gives you the scoop on trending content, top influencers, and how your competitors are doing, so you can create strategies that really click with your audience.

Key features


You can try BuzzSumo’s features with a 30-day free trial to see how valuable it is before committing to a paid plan. If you decide to go for it, the most affordable plan starts at $119 a month.

#12 Microsoft Designer – for social media graphics creation

Leveraging AI-powered automation, Microsoft Designer offers a variety of features that simplify quick design tasks, allowing you to create stunning social media visuals without any graphic design knowledge or skills. 

Key features


It’s completely free to use, upon registering a free Microsoft account. 

#13 – for content curation and social media automation

With, you can efficiently manage your content strategy and keep your audience engaged with relevant and high-quality content while streamlining your social media efforts.

Key features


Scoop provides a free plan and several paid plans (starting at just $14.99 a month), giving you access to more notifications and topics to make the most of your content curation experience.

#14 Aivo – for AI-powered customer support and social media automation

Aivo is an AI-driven customer support that helps businesses enhance their customer experience by providing fast, personalized, and practical support across multiple channels and social platforms. 

Key features


This tool is available exclusively through demos, and its pricing is not publicly available.

Ready to start with social media automation tools?

Social media automation software is like a personal assistant for your social media strategy. 

From scheduling social media posts to analyzing engagement metrics, these social media marketing tools offer a wide range of features that can help streamline social media management and improve the overall effectiveness of marketing strategies.

Of course, its goal is NOT to automate social media to the point this process doesn’t require human interaction. However, creating your own toolset to automate social media posts’ publication and other social media marketing efforts can be a game-changer for your agency or business.

Good luck!

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Kinga Edwards

Kinga Edwards

Owner & Creative Director at Brainy Bees. She believes that insights are everywhere!