Do you stick to the same social media management tool? Maybe you think about making some changes, or perhaps you are just starting on your social media tools adventure?

As the market is constantly changing, it is essential to know what new tools and features are coming out. You have to keep an eye on these shifts continually. 

It’s time to get to know some Hootsuite alternatives.

When you start comparing social media management tools, you will quickly find out what is best for your needs. Doing this on your own isn’t necessary. You can dive straight into our list and find a perfect solution for your business.

Here are the top Hootsuite alternatives for 2021. Maybe one of them will steal your marketing team’s heart?

What is Hootsuite?

Hootsuite is a social media management platform that makes it relatively easy to manage various social media accounts at once. It helps with creating, scheduling, and analyzing social media content across multiple platforms.

It covers almost every aspect of a marketers’ work. They can track their performance, manage team members, and measure ROI. It’s a tool that, when used properly, can improve teams’ productivity quickly.

Hootsuite is mainly known for its user-friendly interface within a browser. Even so, that doesn’t mean it’s the only social media management platform you won’t have to download. Most, if not all, such tools are web applications.

Nevertheless, Hootsuite is one of the most popular among the many available social media management tools, but like everything else it has some pros and cons. What are they?

✅ Hootsuite pros

• Features that streamline collaboration within teams like comments and task assignment
• Ability to delete and manage comments on social media pages
• 30-day free trial
• Hootsuite’s educational platform includes free webinars and videos to help users become more adept at using the tool
• Integration with social listening tools

❌ Hootsuite cons

• Expensive for teams: some features like permission management, workflow streamlining, and employee collaboration are only available on the highest plans
• Expensive analytics
• Not all post formats are supported
• Hidden costs of additional features drive up the price of the product

Best Hootsuite alternatives

Hootsuite is a good choice, but it can break the bank. Its costs might be overwhelming for small businesses and those that have limited budgets. 

Its popularity can also lead to some disadvantages. As just one client among a large number of others, you may not receive as much attention as you require. 

This is why we want to show you some Hootsuite alternatives. Even though they are not as popular, they still deserve just as much of your attention.

1. Kontentino

With this tool, you will be able to manage your social media accounts like a pro. Kontentino is designed for agencies with the needs of social media managers in mind. If you’re looking for a tool that listens to user feedback and constantly adds new features to improve functionality – here it is.

It has a super user-friendly interface; everything is clear and understandable. Team collaboration features allow you to customize your workflow to streamline the day-to-day work of your team.

In cases where you have to go through many steps before publishing, Kontentino will streamline that for you. It is also possible to approve changes with a single click.

⭐ Top features

• Advanced workflow management: content approval, tags, comments, dedicated workflow interface
• Intuitive drag & drop calendar
• Easy to implement, use, and master
• Live post preview (grid previews for Instagram included)
• Customizable analytics and reporting for Facebook and Instagram
• Post requirement checklist
• Team/client communication streamlines the approval process

It’s a great Hootsuite alternative because…

• It provides outstanding customer service (response time under 10 minutes) with an individual approach responding quickly to any doubts or problems
• it’s growing rapidly, they listen to users and constantly add useful new features
• It supports nearly all post formats, including LinkedIn, Instagram carousel and videos, Facebook 360° photos, video link ads, IGTV, and IG stories

💵  Pricing

Kontentino offers a 14-day free trial without requiring credit card details, and subscriptions for their plans start from $53 per month. You can choose from the available plans or create your own with selected modules.

🏆  Rating

10/10 We’re not going to lie, Kontentino is an excellent alternative to Hootsuite. We love it, and as a team we put our hearts and souls into making sure it is perfect and constantly surprising our users with new features designed specifically for their needs.

2. Agorapulse

Agorapulse is a social media management tool designed for businesses and marketers to manage all of their social media profiles. It keeps teams organized and helps them manage their complete service marketing activities.

This tool lets you plan and publish content, monitor social media channels, generate valuable reports, and identify key influencers. The collaboration features of Agorapulse allow clients and team members to work together efficiently.

⭐ Top features

• Clutter-free dashboard
• Hashtag and keyword monitoring

• Inbox to manage all incoming social media messages
• Comment management
• Actionable and well-designed reports
• Assigning specific roles to members: admins, editors, moderators, and guests

It’s a solid Hootsuite alternative because…

• Their support response time is fast
• It has affordable pricing for teams
• More publishing options, such as queue categories and external calendars

💵  Pricing

Agorapulse offers a 14-day free trial without requiring credit card details, and subscriptions for their plans start from $96 per month paid annually.

🏆  Rating

10/10 Agorapulse is a great Hootsuite alternative. It seems to be better organized and easier to master. It is also more cost-effective for teams.

3. Buffer

Despite its focus on publishing, Buffer has been adding new features that increase its functionality.

It concentrates on pre-scheduling content and analyzing campaigns. Additionally, it has many features focused on Instagram, like the ability to visually plan and set reminders for Instagram Stories. With its clear UX interface, this tool is simple to use. 

⭐ Top features

• It’s effortless to set up an account and begin to use the tool immediately
• Internal link shortener tools
• Pablo, its in-build graphic creation tool
• Chrome extension for direct scheduling
• Instagram Stories analytics

It’s a solid Hootsuite alternative because…

• It has a free plan (limited to 3 social channels, 1 user, and 10 posts per month)
• The tool has slick features that let you do what you have to do, and it is a pleasure to use
• Its Buffer Reply solution takes the lead over Hootsuite in enabling the provision of customer support via social media channels

💵  Pricing

Buffer has a 14-day paid trial that you can downgrade to a free plan. Subscriptions for their plans start from $0 per month paid annually and are divided into two modules: publishing and analytics.

🏆  Rating

7/10 Buffer is a good Hootsuite alternative. Nevertheless, it appeals to other audiences. It’s a great tool for small companies that need just simple additional assistance. If your company is bigger, you will probably see the need for a more robust solution.

4. CoSchedule

CoSchedule is a social media tool including two products: Marketing Calendar, which lets you create marketing schedules, and Marketing Suite, which enables you to coordinate teamwork, projects, and marketing processes.

It’s a well-suited tool for teams that are trying to move away from spreadsheets.

⭐ Top features

• Automatic notifications
• Integrations with content management systems (e.g. WordPress)
• Various internal tools for boosting workflow
• Custom ROI reports
• Collaboration and task management support

It’s a solid Hootsuite alternative because…

• The tool has a cross-functional calendar on which you can visualize the daily, weekly, and monthly progress of your team
• Its content calendar can be personalized with colour labels, project types, and tags
• You can create and manage email campaigns

💵  Pricing

CoSchedule offers a 14-day free trial without requiring credit card details. Subscriptions for their plans start from $29 per month paid annually (for Marketing Calendar only).

🏆  Rating

6/10 Due to its pricing structure, CoSchedule is an expensive option among the various Hootsuite alternatives, and if you want to scale up then you have to pay even more. Although it offers many advanced features, it may be too expensive for smaller teams.

5. ContentCal

ContentCal is a content calendar and management software solution that simplifies the planning, creation, and publication of content across various digital channels.

Additionally, it facilitates quick and easy collaboration among entire teams and communication about upcoming content.

⭐ Top features

• Team inbox to share ideas in a team and plan social media posts together 
• Workflow approval features
• Facebook and Twitter inbox to tackle all messages and comments
• A visual representation of progress and performance with charts and graphs
• Instagram Story and hashtag analysis

It’s a solid Hootsuite alternative because…

• It has a Campaign Manager tool that allows teams to easily share assets and campaign briefs via shared folders
• You can visualize your content by mapping it out in calendar format so that you can see exactly what you are creating
• ContentCal’s visual layout makes it easy to manage team tasks and see what’s happening

💵  Pricing

ContentCal offers a 14-day free trial without requiring credit card details. Subscriptions for their plans start from $17 per month paid annually.

🏆  Rating

9/10 ContentCal focuses heavily on visual aspects, making it very simple to use and more intuitive than Hootsuite. Despite its simplicity, it includes many advanced features at a reasonable price.

6. SproutSocial

SproutSocial is a comprehensive social media management platform that offers many advanced features to cover all marketing activities, from organizing your social media networks to conducting in-depth social media audits.

All of these features are included on its easy-to-use interface with a clear social media calendar.

⭐ Top features

• Engagement features such as social listening and an inbox to manage messages
• Integration with CRM systems
• Automated features and customizable workflow
• Shared content calendar

It’s a solid Hootsuite alternative because…

• It gives more social listening capabilities and higher quality analytics reports
• It has a wide-range of insightful reporting options
• Onboarding is more straightforward and faster, with no errors

💵  Pricing

SproutSocial offers a 30-day free trial without requiring credit card details. Subscriptions for their plans start from $99 per user per month.

🏆  Rating

8/10 When it comes to ease of use, support, and onboarding, SproutSocial is the clear winner over Hootsuite. However, it is a costly solution that can be out of reach for smaller companies.

7. SocialPilot

SocialPilot is a very friendly and easy to use solution designed for beginners with small businesses in mind. The software streamlines a marketer’s entire daily process and helps coordinate team activities.

⭐ Top features

• Simple analytical tool
• Ability to connect 75 social profiles
• Social inbox for Facebook Pages to manage comments and messages
• Assigning roles to team members: Admin, Manager, or Content Creator
• Integration with WordPress

It’s a solid Hootsuite alternative because…

• It allows for bulk scheduling with images
• It can be integrated with Canva to simplify the creation process
• It offers a custom branded solution

💵  Pricing

SocialPilot offers a 14-day free trial without requiring credit card details. Subscriptions for their plans start from $25.50 per month paid annually.

🏆  Rating

6/10 SocialPilot is a Hootsuite alternative worth considering. Nevertheless, its glory days are already behind it because it now has an outdated user interface.

8. Oktopost

Oktopost is a management platform focused on B2B social media marketing. With Oktopost, marketing agencies can build and execute effective social media strategies for their B2B clients.

There are many scheduling capabilities with access to detailed analytics, including traffic activity on LinkedIn groups. Posting on various groups on LinkedIn is a breeze with this tool. 

⭐ Top features

• Automatic link shortening
• AI-powered social listening
• Various collaboration options
• 10+ marketing integrations including marketing automation and CRM
• Robust social media analytics that includes influencer marketing

It’s a solid Hootsuite alternative because…

• Calendar view has a great UI with easy-to-use drag & drop and editing features
• It has LinkedIn company page monitoring
• It shows how social media can impact the sales funnel organically

💵  Pricing

Only available upon requesting a demo

🏆  Rating

5/10 Oktopost can be a good Hootsuite alternative when your team is focused on B2B marketing. However, ratings and opinions about it show that it still needs some work. Additionally, its pricing is unclear and it does not offer a free trial.

9. Falcon.io

Falcon.io is a SaaS platform designed for social media marketers that includes most necessary functions. It is a great central hub to monitor, engage, publish, analyze, and manage the customer experience.

This tool was founded to help brands gain control over the increasingly complex world of social media marketing.

⭐ Top features

• Intuitive interface with a great design
• Social media monitoring with 4.8 million online sources
• Messages are ranked according to its priority algorithm
• Mobile-friendly content previewing
• Powerful automation features

It’s a solid Hootsuite alternative because…

• You can set things up and automate what you need to with social listening and alerts
• It can be integrated with HubSpot CRM 
• Guidance provided by its implementation team as well as a knowledge base

💵  Pricing

A Falcon.io subscription plan starts from $108 per month paid annually and a demo is available upon request.

🏆  Rating

8/10 Falcon.io offers a similar set of features to but is more intuitive than Hootsuite. The former can easily be used to replace the latter, especially if you’re looking for a tool that is easier to control. It has just one major flaw, which is that it’s expensive.

10. MeetEdgar

With MeetEdgar, you can control your social media campaigns while minimizing your workload. This tool is ideally suited for content marketers who utilize social media tactics to drive traffic and engagement on their profiles.

⭐ Top features

• Supports evergreen content repeating
• Category-based content library
• Auto-filled queue
• Simplicity of design and use
• Automatic posting schedule based on category
• Easy-to-use stats dashboard

It’s a solid Hootsuite alternative because…

• It’s an AI-driven platform that recommends publication times based on audience behaviour
• MeetEdgar provides a wide range of support options, including email, Twitter, and Facebook
• It has slightly more advanced automation features

💵  Pricing

MeetEdgar provides a 7-day free trial. Their subscription fees start from $19 per month. It is worth bearing in mind that the lowest plan is minimal.

🏆  Rating

9/10 MeetEdgar offers a better user experience and covers a broader scope than Hootsuite. It’s an affordable alternative that provides all of the features you might need.

11. NapoleonCat

NapoleonCat is a marketing and customer service solution for social media. It enables agencies, marketers, and business owners to manage and simplify their marketing campaigns through automation.

You can use it to plan content strategies across the major social networks and engage with your audience.

⭐ Top features

• Social Media Inbox to manage all social media interactions on Facebook, Instagram, Twitter, LinkedIn, and Google My Business
• Many collaboration features
• White label social media reports
• Tracking team performance
• Comparative analysis and industry benchmarks
• Intuitive, user-friendly interface

It’s a solid Hootsuite alternative because…

• NapoleonCat provides several advanced automation features that make it easy to respond to simple questions, direct issues to specific consultants, and send order details through private messages
• It has a friendly and fast support team who solve problems very quickly, and 1-on-1 onboarding is available to all users not just those on higher plans
• It’s focused on automated customer service and reporting

💵  Pricing

NapoleonCat provides a 14-day free trial without requiring credit card details. Their subscription plan starts from $21 per month paid annually.

🏆  Rating

10/10 It’s one of the best Hootsuite alternatives. For many users, it’s the number one choice because it’s easy to use, has outstanding support, and offers advanced features that simplify work.

12. Eclincher

Eclincher is a powerful social media management tool for small and medium-sized businesses that can be used to enhance their social presence. Among its strengths is the ability to facilitate social media management by using intelligent dashboards and inboxes.

⭐ Top features

• Live feeds for all channels
• Supports TikTok management
• Google Chrome extensions
• Content recycling
• Keyword tracking

It’s a solid Hootsuite alternative because…

• It has auto-posting queues 
• Through its Pocket Integration, you can share content stored in your Pocket directly to associated social platforms
• By using keywords and hashtags, you can listen to and monitor feeds

💵  Pricing

Eclincher offers a 14-day free trial without requiring credit card details. Subscriptions for their plans start from $59 per month.

🏆  Rating

5/10 In comparison to other Hootsuite alternatives, Eclincher does not permit many collaboration features. In addition, its user interface is much more complicated than most.

13. Crowdfire

Despite its low cost, Crowdfire is an extremely powerful tool that provides a host of advanced features. It’s a robust social media management tool that will work no matter the size of your business. It’s easy to master, and they provide an extensive video tutorial page to help you make the most of the tool. 

⭐ Top features

• Brand tracking
• Discovering relevant content based on topics of interest
• The ability to quickly create posts from website, blogs, or online shop updates
• Tracking mentions, comments, and replies in the team inbox
• Image recommendations to curate shareable images for Instagram
• Entering a topic and getting ideas automatically retrieves relevant articles
• Queue Meter that indicates when your timeline is active or not

It’s a solid Hootsuite alternative because…

• It can be integrated with Shopify, Etsy, and WordPress
• It has a free version that is great for individuals
• It allows admins to create RSS feeds before publishing

💵  Pricing

Crowdfire offers a free version (up to 3 linked accounts and 10 scheduled posts). An annual subscription to their paid plan costs from $7.48 per month.

🏆  Rating

10/10 It’s a great Hootsuite alternative for those looking for a cheap (or even free) yet helpful solution.

14. Later

Later is a social media management tool that puts a great deal of attention on the visual aspects of its solution. This tool lets you plan, analyze, and publish content. 

Even though Later is focused on Instagram, and it emphasizes that fact all the time, it does successfully support other platforms as well.

⭐ Top features

• Scheduling for IG Stories, TikTok, Pinterest, and LinkedIn
• Intelligent scheduling feature helps you choose the best posting times based on engagement of your Instagram followers
• Linkin.bio turns your Instagram feed into a clickable, shoppable page for your followers
• Hashtag suggestions
• Personalized insights with suggestions
• Built-in media editing

It’s a solid Hootsuite alternative because…

• It’s user and wallet-friendly
• Scheduling across all social channels is seamless, without cumbersome interfaces
• It has a visual planner that helps with aesthetics and lets you rearrange content by drag & drop

💵  Pricing

Later offers a free version (up to 1 social set and 30 posts per profile). An annual subscription to their paid plan costs from $12.50 per month.

🏆  Rating

8/10 Later is a feature-rich tool that is handy when your activities are focused mostly on Instagram. It’s cheap and affordable for everyone. However, it’s not a tool designed for teams or collaboration.

15. Creator Studio

Creator Studio simplifies the process of building and managing Facebook and Instagram profiles. Users can post, monetize, track performance, and interact with followers.

⭐ Top features

• Access to cross-promotion options
• Managing all types of Facebook and Instagram posts
• Content library
• Monetization options
• Direct Instagram scheduling
• Auto-suggestions for hashtags

It’s a solid Hootsuite alternative because…

• There is no limit on how many posts you can schedule
• This tool is developed directly by Facebook, so there are no restrictions imposed upon it
• Beginners can easily use this tool because it’s straightforward

💵  Pricing

Using Creator Studio is free.

🏆  Rating

6/10 Creator Studio is a good tool, but it only supports Facebook and Instagram. The application lacks any features to simplify collaboration workflows or content approval. It’s a solid free alternative to Hootsuite as long as you don’t expect too much.

16. Loomly

The Loomly platform makes scheduling content and customizing it for each channel easy. It’s an all-in-one platform that streamlines your team’s workflow. 

With this tool, a marketing team can handle multiple aspects of social media communication without any hassle.

⭐ Top features

• Auto-generated mock-ups
• Post ideas based on trends, RSS feeds, events, and holidays
• A central library that stores photos, videos, links, and post templates
• Live optimization tips during post creation
• Built-in community management system

It’s a solid Hootsuite alternative because…

• The process of onboarding for a new user is straightforward
• It helps you with every step of the content publishing process and allows you to create posts and ads from scratch
• It provides collaborative feedback and approval workflows, as well as an end-to-end posting history

💵  Pricing

Loomly offers a 15-day free trial without requiring credit card details. Subscriptions for their plans start from $25 per month paid annually.

🏆  Rating

7/10 If your business is small, Loomly might be a better choice than Hootsuite. This solution has some features that can meet the exact needs of your business at a lower price point than many other alternatives.

17. StoryChief

StoryChief allows all marketing activities to be managed from one place. Thanks to this tool, you can collaborate on marketing campaigns with your team: provide editorial briefs, edit in real-time, and establish approval processes before publishing your content.

⭐ Top features

• Creating SEO content campaigns
• Easy setup and integration with channels
• Evergreen content recycling
• 2000+ integrations that automate the workflow
• Modern and intuitive UI

It’s a solid Hootsuite alternative because…

• It can be synchronized with Apple/Google calendars and Microsoft Outlook
• It provides the ability to distribute content to CMS and Newsletters in one click
• External users can be included in the approval flow

💵  Pricing

StoryChief offers a 14-day free trial without requiring credit card details. Subscriptions for their plans start from $109 per month paid annually.

🏆  Rating

9/10 If you work on SEO as much as social media, StoryChief will be a good Hootsuite alternative. It’s pricey but it is a complex workspace for social media campaigns and content creation with distribution.

It’s time to choose

There you go. Now you know which Hootsuite alternatives are worth exploring in 2021. You may have to try a few to find the one that best fits your needs and can help your business grow most.

Are you ready for a change? Good luck!