Apr 13. • 6 min read
Hashtags are a great way to boost your brand’s visibility and promote your products or services. Consider this – you’re surfing the web one day and you come across a fun new hashtag. You want to join the conversation, so you create an additional post and utilize the hashtag to connect with new audiences.
We’ll explore why using hashtags in your content is a great idea, before we outline several daily hashtags you can use. Additionally, we’ll give you ideas for hashtags for each day of the week, so you can keep your content front and center. Maximize your reach with popular daily hashtags – read on!
At their core, hashtags work to organize your conversations around specific subjects. You can go on Twitter and search for #shoes. Your search would pull up the most recent conversations pertaining to shoes. You can then save the search and revisit it later.
If someone has a question on how to size shoes, for example, you can connect with that person via an answer to their question. You can also uncover more people to follow with the same interests. This will eventually lead you to brands or groups of people who want your products.
Despite jokes about overusing hashtags, they really are important when it comes to digital marketing. This is especially true if you use them correctly. The biggest reasons to embrace them include:
1 – Visibility
Staying relevant and highly visible is a huge challenge for any brand on social media, but hashtags can help. For example, if you’re a new business, you can expand your audience and boost your brand awareness. Users can search for specific hashtags, and your business will pop up in the results. When you establish yourself, you can create your own hashtag and encourage your followers or customers to use it. This will increase your overall visibility.
One example of a brand that embraced hashtags to improve their visibility is Audi. They released their R8 a while back, and the hashtag #WantAnR8 took off. They used it to bring awareness to their new car’s launch.
2 – Promotions
Hashtags blew up in popularity due to their ability to help businesses create targeted campaigns. Think of hashtags like promotion through word of mouth. When you post a promotion and use specific hashtags, your followers can re-post it using the same hashtags. This fosters a connection between your business and your followers, but it will help your followers connect with each other as well.
Using hashtags to gain traction is important before, during, and after an event or product launch. Pairing hashtags with a giveaway promotion is another way to engage your followers. Many companies do this around holidays and special days by encouraging their followers to upload a picture under a chosen hashtag. The business then picks a winner out of everyone who participated.
Coca-Cola is a huge global brand, and they used hashtags to promote sharing a Coke when they released their special labels with names on them. Celebrities used #ShareACoke to turn the hashtag into an entirely new marketing campaign that redefined the brand.
3 – Competition
You want to figure out who your competition is, what they offer, and how they choose to advertise. Knowing these things will give you valuable insight into how you want to market your own products to compete with theirs. Look at your competitors’ most-used hashtags, top posts, and their daily hashtag use.
When you look at the different hashtags, remember to look at how the audience responds to each one. Do some perform better than others? This will help you know which hashtags to use and which ones to avoid in your own posts. Your goal is to outstrip your competition and make it easier for people to find out.
Some of the biggest examples of companies competing with hashtags are the food companies. Wendy’s has a longstanding competition with Burger King, and Wendy’s often uses the #FreshNeverFrozen hashtag to try and outdo their competition.
4 – Build Followers
Once people start sharing your hashtags, you’ll start to build up your following. For example, say you’re the authority on authentic Texas BBQ. If you hashtag things like #BBQ or #TexasBBQ on Twitter, interested people can find your brand when they perform a search for these hashtags.
If you use daily hashtags that are relevant to your brand, your followers can cash in on giveaways or promotions to help generate excitement. This benefits your brand as well because some hashtags will become synonymous with your company.
Building followers can be a relatively fast process if you use the right hashtags to attract a new audience. L’Oreal Paris demonstrated this with their #WorthSaying campaign. The campaign’s goal was to empower women and help them say what they needed to say. Another example is #OreoHorrorStories that used Vines and humor to get them trending and gain new followers.
You may think adding multiple hashtags to your post is the way to go, but this can hurt you. Did you know that user engagement on Twitter can drop when you attach more than two hashtags to a post? The idea is to stick to one or two really relevant hashtags that define your business or product. Once you find them, check out how well these hashtags or similar hashtags are doing in terms of engagement. You could try a few different ones until you settle on the best one.
You can create quick posts to engage your users and attach hashtags for the particular day of the week to keep the conversation going and keep your brand relevant. Maybe you want to brighten up your follower’s day or inject a little humor. This is the time to do it. We’ve picked out several hashtags for every day of the week below.
- #Timehop Tuesday
- #ThrowbackThursday (#TBT)
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