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LinkedIn Scheduling With Video Posts

Unltimate LinkedIn Management with Kontentino - LinkedIn scheduling tool

So, how do you schedule LinkedIn video posts? Thinking of a LinkedIn scheduling tool? Oh, you don’t include video in your LinkedIn content marketing strategy? That’s too bad because you are missing out on a very effective ad type on this platform. Surprised by that statement? Well, LinkedIn has changed rapidly and scheduling posts on LinkedIn – especially video ones – should now be a part of your daily work. Let’s grab some more info on video (and other cool) posts and find a LinkedIn scheduler for you right now!

In December 2016, Microsoft completed a $26.2 billion (U.S.) purchase, with an eye toward finding ways to take advantage of one of the top social media sites focused on the business world. One big advantage of the purchase is that users can now utilize the LinkedIn publishing platform – including images and links – to provide content that will be accessible to LinkedIn’s over 400 million registered users. And from then on, LinkedIn scheduling has become a topic too – what format of the ad is suitable for your client’s business, how the content should differentiate from other social media and nevertheless, how a LinkedIn posts scheduling tool can make the process of planning, creating and scheduling easier.

This is a major breakthrough for online content marketing strategists as LinkedIn users are known to spend expansive amounts of time perusing content on sites that are of interest to them. Unfortunately, few social media agencies have jumped on the LinkedIn bandwagon because scheduling posts on LinkedIn can be a bit tricky – keeping a track of client approvals, see examples of LinkedIn posts before they go live, and manage content scheduling and approval.

So, simply said, how can LinkedIn scheduling not be a pain in the behind? A lot of that depends on your LinkedIn scheduling tool: should be intuitive, simple, with a great support and always keeping up the track with the top social media updates. Like our Kontentino, a social media tool for agencies and their partners, with which you can easily schedule LinkedIn video posts among others. Made by Triad, a leading European advertising agency. Our social media management platform is already accessed by over 500 brands and agencies worldwide to create over half a million posts, and we are thrilled to announce that we have just made it better – you will love scheduling posts on LinkedIn. We have implemented all-new LinkedIn features – simply said, we’re a great choice for your LinkedIn posts scheduling tool.

LinkedIn scheduling made easy with Kontentino – your company’s LinkedIn scheduler

When it comes to scheduling posts on LinkedIn, please take a look at the many convenient features we have built into Kontentino based on our own social media marketing experiences that are designed to help simplify your social media creation, approval and scheduling workflow:

LinkedIn Management with Kontentino

Sign up for a free 14-day trial of Kontentino and start preparing and scheduling your LinkedIn posts the smart and simple way.
No credit card required!

How to schedule LinkedIn video posts

LinkedIn added an exciting feature which gives you as a marketer a new look at LinkedIn scheduling: now it’s a platform to share and amplify targeted video content for a professional audience. Use sight, sound and motion to create a video that tells a story and captivates the audience. Then use a (not only) LinkedIn scheduling tool – Kontentino – to schedule its “air date”.  Video marketing continues to explode as a way to reach customers. Kontentino was actually the first social media tool on the market to allow you to schedule LinkedIn video posts inside Linkedin. This has proven to be one of our most popular features with users. Viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. One of the cool things about Linkedin is that after you post a video, you can see audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving.

Scheduling posts on linkedin - scheduling LinkedIn video posts

LinkedIn carousel scheduling

LinkedIn scheduling is surely not only suitable for video, but also for such a cool format as Carousel Ads. This is a development for Sponsored Content that can help bring a business story to life on LinkedIn. Our LinkedIn posts scheduling tool counts with carousel even more, since it allows advertisers to display multiple images in succession in a single ad unit. Even though you have to schedule the carousel post within the LinkedIn app itself, you will for sure shorten your approval process with the live post preview feature in Kontentino. The multiplicity is also the reason why a good LinkedIn scheduler makes ever more sense here – more content you have, more steps you have to take and approve in the process of scheduling. Each image contains its own description and destination link so that viewers can easily swipe through the entire carousel until they come upon something of interest, and then easily interact with individual cards. Carousel Ads can be used to tell a compelling company story, showcase product features, drive website traffic, and generate high-quality leads from interested prospects. Now business marketers can take advantage of this extremely engaging content outlet and make their lives easier – Kontentino proved itself also as a LinkedIn posts scheduling tool that enables you to see how the final carousel will look like.

LinkedIn post scheduling tool - audience restrictions

Audience Restrictions

Except for scheduling posts on LinkedIn, as a social media manager, sometimes you just want to reach a targeted audience. While the other demographics might be important for different content, you want to provide information directly to a specific group of prospects. Kontentino helps accomplish this goal by enabling users to set audience restrictions based on country groups, countries or languages. That’s something, not any LinkedIn posts scheduling tool can do. 🙂

LinkedIn post scheduling tool - audience restrictions 2

LinkedIn mentions – good to remember

Collaboration helps your company interact and benefit from like-minded partners. If you want to make sure collaborators don’t miss anything or just want to give them a shoutout, use your LinkedIn scheduling tool to tag a page in the copy of your LinkedIn post. When you’re in Kontentino, simply type “@ name of the page” in Kontentino and choose it from your list.  

LinkedIn Management with Kontentino

Sign up for a free 14-day trial of Kontentino and start preparing and scheduling your LinkedIn posts the smart and simple way.
No credit card required!

Professional Galleries

The LinkedIn Professional Gallery lets users add photos, videos, slide presentations, press releases/news stories, and Google docs, just as long as they are housed on another online site. When visitors click on one of the items on your LinkedIn profile, they are taken to a screen where they can see your work or click on a link to the site where the item is located.

Summing up

Having a LinkedIn strategy is important and if it’s set-up well, it can be very effective. Using a wide variety of promotion is something that you may benefit from if your LinkedIn scheduling doesn’t become a mess. Kontentino easily helps its users schedule LinkedIn video posts as well as some of the newest and most exciting LinkedIn marketing opportunities. You can surely use Kontentino as a LinkedIn scheduler also for all the traditional formats like images, text posts and link posts. It will quickly become one of the most important social media tools in your content marketing arsenal. To help keep everyone working at maximum efficiency, Kontentino is managed with six primary roles:

  • Admin: can see and manage all social media accounts
  • Manager: manages only assigned social media accounts
  • Client: comments on, approves or rejects posts sent by manager
  • Designer: edits visuals
  • Translator/Copywriter: as needed for international communications
  • Media Agency: can see and download social media content

Use the handy manager tools in Kontentino to develop a social media editorial calendar, oversee LinkedIn content creation and planning, provide live post previews, manage multiple social media channels, and get all the insights and social media analytics you need to make sure your LinkedIn marketing strategy is generating maximum results.

Kontentino social media management tool includes LinkedIn Scheduler

There is more that can be done on LinkedIn, Facebook, Instagram, and Twitter to capture the attention of a target audience, but now there is an even more effective way of communicating with a business audience. Take advantage of the unique benefits of LinkedIn, and let Kontentino provide you with the ultimate in LinkedIn management.

LinkedIn Scheduling Tool

About Kontentino

Kontentino is a social media management tool which enables social media managers to seamlessly collaborate with clients on and approve social media content and ads. It has been ranked in the Get App category leaders in Social Media Marketing, and is a G2 Crowd 5-star “High Performer” for Spring 2021.

Sign up for a free 14-day trial of Kontentino and start preparing and scheduling your LinkedIn posts the smart and simple way.
No credit card required!

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Collaborate, approve & schedule
social media content with Kontentino

Taylor Reaume

Taylor Reaume

Social media professional
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