There are a plethora of social tools out there and it can be quite difficult to know which one to choose. We bring you this guide to make your life easier 🙂
Kontentino – born in a social media agency to speed up the content creation process. It helps with collaboration, approving, scheduling, publishing and creating reports both internally and with clients.
Sendible – a complex and robust tool covering almost all aspects of social media work.
The difference also lies in the price as well. While Kontentino starts at €16/month/user, with Sendible it’s €20/month/user ($24).
Tag pages: Simply tag pages in your post copy as you are used to on Facebook and LinkedIn.
Audience restrictions: Set up the preferred audiences for your Facebook post based on age or country.
Inspirations: You or your client can add post inspirations to the calendar. Let Kontentino remind you of the brand anniversary, new product launch or international days.
Collaboration and approval workflow: Kontentino – with all plans – offers the possibility to approve and collaborate on content with different rights for different roles.
Insights and Reporting: They won’t replace full-blown analytics, however, they are perfect for an overall overview of your posts and pages. And you can easily export a report for your client.
Assets: Unlimited storage for your agency’s media without the need for you to think about what you need to delete ever again.
Sendible also offers:
Monitoring: Keep track of keywords and what people are saying about your brand.
Inbox: Messages from all your social media accounts in one place, making it easier to keep track of and organize.
Reporting: Create and export reports for your clients and for you to keep track of the work you are doing.
Another aspect in which the difference is visible. Kontentino focuses on collaboration and approval – therefore the price per user is lower. It may have a little fewer features, but the ones that are there are done very well.
While Kontentino starts at €16/user/month, Sendible at €20/user/month ($24).
Kontentino has fewer features but does them really well. If your focus is collaboration and approval, this is the better fit. Also money-wise, the strain on your wallet will be smaller, since the starting price is less than half.
Sendible is a more complex and more expensive option
If you plan to use a social media tool for all aspects of social media work – including features such as monitoring or customer service, Sendible does offer these options. However, be prepared to pay accordingly more.
If Kontentino speaks to you, test it out during 30 days for free.