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40 Social Media Management Tools for Agencies to Check in 2021

How to choose the best social media management tool for agencies in an ocean of various tools? To make things easier, we’ve created a comprehensive yet easy to swallow social media management tools comparison guide. 

We’ve analyzed social media management software for agencies in terms of their target groups, top features, pros and cons, as well as pricing. 

We hope it will help you choose the best social media management tool for your agency!

#1 Kontentino

Designed for social media managers and agencies, Kontentino is a social media management tool for agencies that streamlines work processes.

Who is it for? (Category): agencies, social media marketers, marketing teams, brand managers, SMBs.

⬆ Top features: extensive collaboration options: post requirement checklists, content approval, tags, and labels. Social media scheduling across various platforms is easy thanks to an intuitive drag & drop content calendar. Kontentino offers live post previews (post and grid previews for Instagram included). Easy and customizable analytics and reporting for Facebook and Instagram.

✨ Pros: Easy to implement, use, and customize for your particular workflow. It’s a powerful tool for streamlining collaboration between individuals, departments, and agencies <-> clients. It has a fully functional mobile app. A big advantage is rapid customer success response time. Try it 14 days for free.

Cons: has no social media listening option

💵 Pricing: from $53/month

#2 Buffer

You can use Buffer to plan your social media communication across multiple platforms in an easy and intuitive manner. 

Who is it for? (Category): social media managers, SMBs, solopreneurs

⬆ Top features: Chrome extension for direct scheduling, internal image and link shortener tools, advanced publishing & engagement options

✨ Pros: free package to start with, helpful content for onboarding, clear UX interface

Cons: onboarding can be overwhelming, the free package is rather limited, higher packages have a steep price tag (which makes them unaffordable for social media agencies or users who post frequently)

💵 Pricing:  from $0/month (free, limited version) or paid modules from $15/month

#3 Hootsuite

Hootsuite is one of the most popular social media management software for agencies out there. 

Who is it for? (Category): SMBs, solopreneurs, social media marketers

⬆ Top features: monitoring multiple profiles and keywords, extensive analytics, social media customer service

✨ Pros: free (although limited) version, supporting even niche platforms like GMB, cross channel content pushing

Cons: confusing, ineffective, and outdated user interface, no simple way of previewing posts (so it requires trial and error), unintuitive calendar view, can get very pricey for bigger organizations 

💵 Pricing: from $0/month (free, limited version) or paid plans from $19/month

#4 Coschedule

Coschedule is a marketing automation platform that is used for managing online content. 

Who is it for? (Category): agencies, SMBs, marketing teams

⬆ Top features: total overview of your marketing activities, integrations with content management systems (e.g. WordPress), various internal tools for boosting workflow

✨ Pros: simple SEO hints, headline analyzer, collaboration and task management support

Cons: rather on the pricey side, overwhelming dashboards, not the best onboarding experience

💵 Pricing: $29/month (just for a marketing calendar)

#5 SproutSocial

SproutSocial combines various social media tools into one social media management dashboard.

Who is it for? (Category): social media marketers, SMBs, solopreneurs

⬆ Top features: social listening options, CRM integrations and features, complex social media scheduling

✨ Pros: very advanced reports, mobile app, post reusing and filling content gaps with its reQueue feature

Cons: one of the priciest tools out there, not the best LinkedIn management, incomprehensible user interface, especially for teams

💵 Pricing: starts from $99/month 

#6 AgoraPulse

Agorapulse is one of the world’s most well-known social media management platforms for agencies. 

Who is it for? (Category): agencies, social media marketers, SMBs

⬆ Top features: social listening & monitoring tools, competitive analysis features, strong on community management

✨ Pros: free (limited) version and long trial, assigning DMs to particular team members, mobile app (albeit hard to use)

Cons: unintuitive content calendar (e.g. no draft features), instagram management needs improvement, reporting issues

💵 Pricing: starts from $0/month (free, limited version) or paid plans from $79/month

#7 Sendible

By using Sendible, social media management is made easier for agencies. 

Who is it for? (Category): agencies, SMBs, social media marketers

⬆ Top features: ease of access & use, customizable branding, social media listening

✨ Pros: various external integrations (e.g. with Canva), simple and intuitive UX, mobile app

Cons: better collaboration features would be warmly welcomed, analytics and reporting could be improved, no free version

💵 Pricing: starts from $29/month

#8 SocialPilot

In recent years, SocialPilot has become one of the most popular social media management tools for agencies. 

Who is it for? (Category): SMBs, marketing teams, agencies

⬆ Top features: Canva integration, URL shortener, bulk scheduling

✨ Pros: quite affordable pricing, collaboration features, social inbox (starting from the Small Team plan)

Cons: outdated UX, lack of 24/7 support, not many onboarding materials

💵 Pricing: starts from $25/month

#9 ContentStudio

ContentStudio has gained a reputation as one of the leading social media management tools for agencies. 

Who is it for? (Category): solopreneurs, SMBs, social media marketers

⬆ Top features: multi-platform management, content discovery features, influencer tracking

✨ Pros: evergreen content recycling, social inbox (albeit with delayed refresh), SEO suggestions for a blog post

Cons: no free version, overwhelming and hard to use dashboard, not enough tutorials/informative content

💵 Pricing: starts from $49/month

#10 Publer

An integrated social media management tool for scheduling and analytics that includes some additional features and tweaks. 

Who is it for? (Category): social media managers, SMBs, solopreneurs

⬆ Top features: scheduling to various social media outlets, including Facebook Groups, hashtag suggestions, bulk scheduling from CSV or RSS

✨ Pros: browser extension, advanced link in bio features, various integrations (Canva, Dropbox, Unsplash)

Cons: no mobile app, lack of reporting features (despite having an analytics dashboard), no direct scheduling to Pinterest

💵 Pricing: starts from $0/month

#11 Planoly

For agencies that primarily cover Instagram in their activities, Planoly stands out as a great social media management tool. 

Who is it for? (Category): solopreneurs, Instagram marketers, SMBs

⬆ Top features: well-designed, aesthetically pleasing app, StoriesEdit for editing Stories, analytics features

✨ Pros: one of the best tools for Instagram and Pinterest planning, full of extra features, affordable pricing, but if that’s too much, then Planoly offers a free (limited) version

Cons: doesn’t work with LinkedIn, not suitable for big organizations, may be confusing to use and configure at first

💵 Pricing: starts from $0/month

#12 HeyOrca

HeyOrca is a social media management tool for agencies to help them work more effectively. 

Who is it for? (Category): agencies, social media marketers, marketing teams

⬆ Top features: easy to learn and use interface, content approval, Facebook Post promotion tool

✨ Pros: collaboration features, user-friendly layout, helpful customer support

Cons: no YouTube or Facebook Groups publishing, no community management, lacks robust reporting, no revision history

💵 Pricing: $49/month 

#13 Sprinklr

Sprinklr is a comprehensive social media management platform for agencies and enterprise clients. 

Who is it for? (Category): corporations, social media agencies

⬆ Top features: AI powered insights, robust Ads Composer & Manager, various workflow boosters

✨ Pros: duplicating posts is fairly simple, easy to use tracking dashboard, can be integrated with other marketing activities

Cons: many complaints about analytics and reporting, limited social listening boards, not all post types are supported

💵 Pricing: available only upon requesting a demo

#14 Falcon.io

This app called Falcon.io makes it possible to manage social media profiles across multiple platforms. 

Who is it for? (Category): agencies, SMBs, marketing teams

⬆ Top features: cross-platform social listening, competitive analysis, broad coverage for social media scheduling

✨ Pros: fairly intuitive interface, responsive customer support, good training resources

Cons: does not support scheduling of all social media post types, it may not be cost-effective for the majority of companies, measuring results can be tricky

💵 Pricing: starts from $129/month

#15 OktoPost

One of the tools you can use for effective social media management in your organization is Oktopost.

Who is it for? (Category): agencies, social media teams, marketers

⬆ Top features: smart scheduling and editorial calendars, social streams, employee advocacy boosters

✨ Pros: 10+ marketing integrations, robust social media analytics, various collaboration options

Cons: unclear pricing, lack of a free trial, content calendar could be improved

💵 Pricing: available only upon requesting a demo

#16 Bulk.ly

We examined Bulk.ly, another social media management tool, and assessed its use cases. 

Who is it for? (Category): solopreneurs, in-house marketers, small agencies

⬆ Top features: content curation, auto post generator, importing previous content from other social media schedulers

✨ Pros: quick content adding to status queues, social media statuses automatic recycling, integrations

Cons: doesn’t offer analytics or reporting, doesn’t support collaboration, no free version

💵 Pricing: starts from $19/month

#17 MeetEdgar

MeetEdgar is one of the most widely recognized social media management tools for agencies and marketers. 

Who is it for? (Category): social media marketers, marketing teams, SMBs

⬆ Top features: various browser extensions, smart content composer that automatically creates social media content from articles, extra Zapier integrations

✨ Pros: supports content repurposing, posting to Facebook Groups is possible, content library

Cons: limited reporting options, lack of free version & relatively short trial, fairly expensive for the number of features it offers

💵 Pricing: starts from $19/month

#18 SocialChamp

Another tool that can prove quite useful for effective social media management is SocialChamp. 

Who is it for? (Category): agencies, social media managers, SMBs

⬆ Top features: Top content suggestions, Recycle feature for recurring content, Bulk uploading from CSV files

✨ Pros: free trial available, community management, very affordable pricing

Cons: not all social media post types are supported, user interface could be improved for better navigation (especially the content calendar), onboarding might be found difficult

💵 Pricing: from $9/month

#19 Social Chimp

In a nutshell, Social Chimp is a tool that allows you to automate the process of managing social media.

Who is it for? (Category): solopreneurs, social media marketers, SMBs

⬆ Top features: custom post scheduler, access to lead growth features

✨ Pros: unlimited posts, engagement campaigns

Cons: supports only a few social media channels, compared to other platforms it offers very few features, no collaboration features

💵 Pricing: from $47/month

#20 eClincher

eClincher is a social media management platform that is useful for managing communities and providing integrations. 

Who is it for? (Category): SMBs, agencies, social media marketers

⬆ Top features: live feeds for all channels, community management, customized links to your editorial calendars

✨ Pros: integrations with external marketing tools, supports TikTok management, Chrome extension

Cons: fairly expensive, mobile app does not come close to desktop version, hard to use interface

💵 Pricing: starts from $59/month

#21 NapoleonCat

NapoleonCat is a social media marketing tool that helps with managing and monitoring social media accounts thanks to automation. 

Who is it for? (Category): agencies, social media marketers, SMBs

⬆ Top features: Social Inbox that supports interaction with customers across multiple social media channels, automation features include responding to simple questions, directing issues to specific consultants, and sending order details via private messages

✨ Pros: intuitive interface, fast and friendly support team who solve problems quickly, visually appealing way of presenting data

Cons: takes a long time to synchronize the tool with accounts (up to 24h), limited data sets, limited customization options

💵 Pricing: from $21/month

#22 Postfity

Postfity is a social media scheduling tool that makes it easy to publish posts automatically. 

Who is it for? (Category): agencies, solopreneurs, social media marketers

⬆ Top features: Facebook Cover Scheduler to schedule covers to multiple Facebook pages and use it as free marketing space, ready-made post templates that can be shared in one click, video post scheduling on LinkedIn, Twitter, Instagram and Facebook

✨ Pros: fast and easy to use, budget-friendly, a simple solution for those who don’t need a complex tool

Cons: in-built image editor doesn’t work well and is unintuitive, some planned posts don’t show in the scheduler, lack of post preview

💵 Pricing: From $9.99/month

#23 MavSocial

The MavSocial tool helps you manage your social media presence and improve its effectiveness. 

Who is it for? (Category): agencies, brand managers, SMBs

⬆ Top features: real-time post previews, control over time-zones, creating strategic campaigns provides the ability to make group posts and manage all of them at once – report their performance, delete, change, etc.

✨ Pros: easy storage of digital assets, insightful analytics, clear and user-friendly calendar

Cons: difficult to master, very basic interface, doesn’t support Pinterest

💵 Pricing: starts from $19/month

#24 SocialBee

The SocialBee management platform simplifies daily marketing activities, including content management, multi-channel posting, and post scheduling.

Who is it for? (Category): agencies, solopreneurs, SMBs

⬆ Top features: setting post categories for scheduling, pausing post categories to stop regular posting whenever needed, bulk editor to make some changes in multiple post categories at once (delete, approve, etc.)

✨ Pros: well-developed content management and schedule organization, frequent updates and implementation of new features, useful integrations (e.g. with Bit.ly, Zapier)

Cons: analytics not available for all platforms, lack of direct Instagram posting, interface is hard to learn and easy to get lost in

💵 Pricing: From $19/month

#25 Postoplan

A marketing platform for managing social networks that makes it possible to create and promote content on social media, except for scheduling. 

Who is it for? (Category): agencies, SMBs

⬆ Top features: two graphic editors with a photo library, Social Inbox to communicate with subscribers across multiple accounts at once, post suggestions and ideas

✨ Pros: language selection based on location, integration with Slack and WordPress, compatibility with Whatsapp and Google My Business

Cons: no clear distinction between free and paid versions, interface is not fully responsive, hard to connect with Instagram

💵 Pricing: The lowest plan is for free.

#26 Post Planner

A social media marketing tool that helps businesses with post scheduling, content planning, and performance tracking.

Who is it for? (Category): agencies, SMBs, solopreneurs, social media marketers

⬆ Top features: top-performing content analysis, Post Planner that automatically shows all articles that mention connected brands, recycling of evergreen content

✨ Pros: simple scheduling process, great search tool to find relevant content, easy to get started with the tool and connect accounts

Cons: posting is limited to Facebook and Twitter, UI takes some time to master, not all post formats are supported.

💵 Pricing: From $4/month

#27 Tailwind

Tailwind is a social media management and analytics tool that helps users create and schedule Pinterest & Instagram posts.

Who is it for? (Category): influencers, solopreneurs, social media marketers, brand managers

⬆ Top features: hashtag finder, SmartSchedule chooses the right time to post when the audience is most engaged, create a landing page with auto-updates to links in an Instagram bio

✨ Pros: visual Instagram grid editor shows how posts will be organized, landing page creator (links automatically updated), advanced Pinterest features

Cons: difficult to navigate, only Pinterest and Instagram are supported, not all Instagram formats are available

💵 Pricing: The lowest plan is for free or paid ones start from $9.99/month.

#28 Later

Later focuses on the visual side of its interface to schedule and analyze content; designed especially for Instagram but supports other platforms as well.

Who is it for? (Category): agencies, solopreneurs, social media marketers, SMBs

⬆ Top features: Linkin.bio – a mini website built into an Instagram profile, Best Time to Post lets you know what time a post is likely to produce the best results, personalized insights with suggestions

✨ Pros: well-designed interface that is easy to learn and use, visually appealing, integration with IG stories

Cons: video format is not supported, posting to Facebook and Twitter is limited and less practical than to Instagram, one photo allowed per post, no option to post multiple photos

💵 Pricing: The lowest plan is free or paid ones start from $15/month.

#29 Loomly

The Loomly platform simplifies marketing teamwork by focusing on three aspects: collaboration, publishing, and measurement.

Who is it for? (Category): agencies, SMBs, social media marketers, marketing teams

⬆ Top features: notifications when team members update or comment on pieces of content, post ideas based on trends, RSS feeds, events, and holidays, central library that stores photos, videos, links, and post templates

✨ Pros: easy-to-manage analytics reporting, helpful tips and suggestions are displayed before publishing posts, individual calendars for each account

Cons: problems with direct publishing to Instagram, limited customization options, analytics is available only on the highest plans

💵 Pricing: From $25/month

#30 Crowdfire

Crowdfire is a social media management solution designed to help marketers increase engagement across platforms.

Who is it for? (Category): agencies, SMBs, brand managers, start-ups, e-commerce

⬆ Top features: discovering relevant content based on topics of interest, a quick way to create posts from websites, blogs, or online shop updates

✨ Pros: video tutorials, integration with Shopify, Etsy, and WordPress, various educational content

Cons: very limited basic plan, unintuitive user interface

💵 Pricing: starts from $0/month

#31 Zoho Social

Zoho Social is a platform designed to help you manage your social media presence and improve its effectiveness. 

Who is it for? (Category): agencies, social media managers, SMBs

⬆ Top features: ability to track relevant social media conversations, creating and scheduling various social media posts, analytics & reporting for social media channels

✨ Pros: scheduling to Facebook Groups, internal link shortener, activity log preview

Cons: lack of customization, many complaints about customer support, agency plans unaffordable for many (starting from $230/month)

💵 Pricing: From $10/month for businesses

#32 Lately

Lately helps manage your social media presence and improve its effectiveness.

Who is it for? (Category): agencies, brand managers, SMBs

⬆ Top features: automatic social media post publication, various integrations, basic approval options

✨ Pros: parent-child accounts, AI social content writing model, social selling modules

Cons: no mobile app, onboarding and usage can be overwhelming, some things could be improved functionality-wise

💵 Pricing: available only upon requesting a demo

#33 StoryChief

StoryChief is a content marketing solution built specifically for B2B marketing teams and agencies, allowing them to distribute articles and social media content more efficiently.

Who is it for? (Category): agencies, brand managers, copywriters, social media marketers

⬆ Top features: evergreen content recycling, SEO Copywriting Assistant for monitoring how well articles perform, synchronization with Apple/Google calendars and Microsoft Outlook

✨ Pros: fast setup and integration with channels, simple and intuitive interface, helpful onboarding

Cons: video formats are not supported, lack of drag & drop options and other convenient features, focused more on SEO writing than social media management

💵 Pricing: From $90/month.

#34 SocialOomph

SocialOomph is a scheduling tool that helps streamline productivity across multiple channels. 

Who is it for? (Category): agencies, solopreneurs, marketing teams

⬆ Top features: post queues that automatically feed social networks, self-destructing posts that disappear after a certain period of time, automatic publishing limits prevent posting too frequently

✨ Pros: helps with basic social media management, option to add many users to manage one account, onboarding with clear instructions

Cons: complicated setup process, outdated design, confusing and unintuitive UI, limited support of social media platforms

💵 Pricing: From $15/month.

#35 ContentCal

The content management platform designed by ContentCal aims to deliver a better social media planning and managing experience.

Who is it for? (Category): agencies, solopreneurs, SMBs

⬆ Top features: web clipper to collect ideas from across the team, Share Inboxes to manage mentions and messages across channels, workflow approval features

✨ Pros: well-designed and responsive interface, navigation tutorials for YouTube, post previews and ability to visually plan campaigns

Cons: Instagram planning and publishing doesn’t work like other platforms, bulk-uploading is not available, limited analytics

💵 Pricing: From $17/month.

#36 Everypost

Everypost is a social media marketing solution that makes it easy for businesses to curate visual content from sources, schedule posts on social media, and share.

Who is it for? (Category): agencies, social media marketers, SMBs, marketing teams

⬆ Top features: content can be customized before cross-posting to suit the style and audience of different social media platforms, managing roles and permission levels between team members, previous multimedia post viewing

✨ Pros: easy to use and learn, ability to post to multiple social media feeds simultaneously

Cons: inability to post to Instagram, too basic functionalities, limited platform integrations

💵 Pricing: The lowest plan is free or paid ones start from $9.99/month.

#37 Nuvi

The Nuvi platform analyzes social media and listens to customer feedback using a proprietary language engine.

Who is it for? (Category): agencies, social media marketers, SMBs, marketing teams, brand managers

⬆ Top features: KANBAN-style workflow to drive content marketing strategies, reputation management to manage all reviews and send invitations, real-time collaboration and creation of posts with team members

✨ Pros: appealing dashboard, real-time social listening, advanced analytics features

Cons: difficult to set up and modify, lack of tutorials and walk-through videos, non-transparent pricing policy

💵 Pricing: Not provided by the vendor.

#38 Sked Social

Sked Social is a visual social media marketing platform that helps people create, store, find, and use all social media marketing content online.

Who is it for? (Category): agencies, visual marketers, brand managers, solopreneurs

⬆ Top features: Chrome Extension for user-generated content and ability to schedule UGC to autopost, visual Instagram feed planning with drag & drop function, IG Stories planner

✨ Pros: advanced features for Instagram, user-friendly interface

Cons: limited collaboration features, supports a limited number of platforms, focused only on Instagram

💵 Pricing: From $25/month.

#39 Onlypult

Onlypult is a social media management platform that provides simple tools for posting, analytics, monitoring, plus creating pages and multiple links.

Who is it for? (Category): agencies, brand managers, SMBs

⬆ Top features: creating multiple links and micro landing pages, boolean keyword searches, inspiration from chosen accounts

✨ Pros: support for the most popular social platforms and networks, ease of use to create and schedule content, IG Stories planning

Cons: some size limitations when it comes to publishing posts, tough to master, takes some time to load

💵 Pricing: From $15/month.

#40 Creator Studio

A suite of tools that is useful for managing Facebook and Instagram accounts.

Who is it for? (Category): solopreneurs, SMBs, marketing teams

⬆ Top features: managing all types of Facebook and Instagram posts, content library, monetization options

✨ Pros: Instagram scheduling, all Facebook and Instagram features under one umbrella, access to cross-promotion options

Cons: works only for Instagram and Facebook, often slow, can be overwhelming and frequently changes, doesn’t support collaboration or content approval

💵 Pricing: free to use.

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Collaborate, approve & schedule
social media content with Kontentino

Kinga Edwards

Kinga Edwards

Owner & Creative Director at Brainy Bees. She believes that insights are everywhere!
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