Blog social media content
Paula Grochalova
|Tools and comparisons

Hootsuite vs. Kontentino in 2019

When it comes to social media management tools, digital agencies and marketers can choose from a number of alternatives. All of these tools have one thing in common – they offer you a solution on how to schedule social media content. What makes these alternatives different are the additional features. These make them suitable for different types of users. Some tools specialise in analytics, other ones are focused on collaboration and approval…

In this article, we are going to take a look at the perks of Kontentino and Hootsuite, and also the differences between them. Are you wondering which one is more suitable for your specific needs? Do you want to know more before you try Hootsuite or Kontentino for free? We are going to reveal all their special features and compare Hootsuite plans with Kontentino.


Let’s have a look at their features:


And how do you know which features you absolutely cannot live without, you’re asking? By the time you finish reading this blog post, you’ll be able to decide which of these tools is the right one for you.

Can you get Hootsuite for free? Read on.

Hootsuite Features and Plans

Hootsuite started as an app that enabled users to manage multiple Twitter accounts from a single interface. Now its functions include scheduling, content curation, analytics, monitoring, team management, security and some other that can be added through apps and integrations. Hootsuite is one of the most popular tools. If you are looking for a tool that is better than Hootsuite, you might want to check out the apps developed by some of the competitors of Hootsuite.

Supported social networks

Hootsuite supports social networks such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest. You can connect some other social networks via Hootsuite integrations (just know that you might pay extra for them).

Streams on Hootsuite's dashboard



Hootsuite pricing

Hootsuite plans and their costs depend on the number of users, the number of social profiles connected, the monthly ad spend limit, etc. Some features that could be considered Hootsuite premium are only available with the more expensive packages.

Hootsuite free package lets you manage a max of 3 social media profiles. When it comes to other attributes, the free Hootsuite plan limits you in the number of RSS feeds you can add, the amount of money you can spend on ads per month, the number of posts you can schedule per month, etc. Another way to get Hootsuite free version is to try their 30-day trial.

Hootsuite pricing starts at 25€/month with the Professional plan where, apart from all the features from the Free plan, you also gain automated post scheduling, key performance metrics and higher ad spend limit. Great as the starting point for your marketing automation. The plan is limited to 1 user and lets you manage 10 social profiles.

At 109€/month, the Team plan adds team message assignments, custom analytics, exportable reports, and a monthly ad spend limit of 2000€. The limit on the number of users is 3 and you can manage up to 20 social profiles.

The Business plan costs 599 €/month and offers you flexible approval workflows, 5 social media certificates, 1 hour of 1-on-1 onboarding, 24/7 customer support and ad spent limit of 5000€ per month. This plan allows you to have 5-10 users and manage 35 social profiles.

Hootsuite’s plans include the Enterprise plan for custom solutions.

Kontentino Features and Plans

Kontentino might be on the market for a shorter period of time than some of its competitors, but that doesn’t take away from its capabilities. The main focus is to make the collaboration and approval process flawless for the agency as well as for the client. With a simple design and intuitive navigation, this popular alternative to Hootsuite offers a clear overview of all your social media content. It is the most human-friendly social media tool out there.

Supported social networks

Kontentino supports social networks such as Facebook, Twitter, Instagram,LinkedIn, and Pinterest.

Collaboration and approval workflow in Kontentino


These features make Kontentino one of the best Hootsuite alternatives available.


Kontentino pricing

Kontentino’s priority is to grant access to team members and clients, so they can seamlessly collaborate, approve and comment on posts. That is the reason why the number of users in all of our plans is set much higher than in the Hootsuite planner.

Kontentino costs start at considerably lower prices for a user than Hootsuite’s while at the same time providing you with collaboration and approval workflow from the start.

Kontentino pricing starts at 49 €/month with the XS plan that allows for 3 users and management of 10 social media profiles. With this plan, you gain the approval workflow, since it’s for more than one user.

Small plan costs 99€/month and allows you to manage an unlimited number of social media profiles. In Small plan, you can add up to 10 users. You also get to create a post checklist, see review history, etc.

The Medium plan is designed for slightly bigger teams, for 189€/month you can add up to 20 users. The number of social media profiles managed is unlimited. There is the option to export analytics in a PDF format and set KPIs and benchmarks. You also gain a premium customer support (email, phone call).

Large plan costs 279€/month and offers the possibility of adding up to 30 users. As an addition to team onboarding and premium customer support, you get a dedicated account manager for your account.

Like Hootsuite, Kontentino also comes with the Enterprise plan which is designed to fit your individual needs. The prices and features are calculated according to your needs.


As a user, you need to understand what you want to use the tool for. If your priority is to have easy collaboration and approval workflow, you should seriously go for Kontentino. Apps like Hootsuite may offer you similar features, but their main focus is not collaboration, so they don’t include as many users as you may need.

Is Kontentino a great alternative to Hootsuite for you? You decide!

If collaboration and approval aren’t your priorities because you’re a freelancer or a small agency, Hootsuite can be the solution for you.

Kontentino is one of the most popular alternatives to Hootsuite and you can try it for free. Why Kontentino might suit some users better than Hootsuite is because the tool was created in an advertising agency by social media managers for social media managers. That’s why the team at Kontentino understands the customers’ needs perfectly. The main scope of Kontentino is improving your approval and collaboration process, therefore if you are searching for something different than “just”  Hootsuite planner, Kontentino is a great choice for you!

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Paula Grochalova

Paula Grochalova

Paula is a Content Manager at Kontentino. She loves social media, especially when she can write about it. In her free time, she’s a knitter extraordinaire.