Trying to manually manage multiple social media accounts is hard. Really hard. Platform-hopping, replying to every comment and DM individually, waiting for the exact right time to post so you can capture those peak engagement periods, growing a social presence without help can get overwhelming. That’s where social media scheduling tools can come in pretty handy.
In short, social media scheduling tools host content to be posted at a specific time to the social channels of your choice. This is incredibly useful if you want to reach your audience consistently even when you’re offline.
Most social media scheduling tools offer more than the convenience of queuing posts. The best tools help you overcome many of the hurdles encountered with managing a social presence through a plethora of powerful features like data analysis, team collaboration, content curation, asset management libraries, etc.
- By saving you time
Today’s social media marketers are hungry for ways to shave time off of their jam-packed workloads, and for good reason. Imagine if you could offload all of the tedious management tasks plaguing your workday to an assistant. You’d have more time to create stellar content and grow your following. That’s where having a good social media scheduling tool comes in handy.
- By helping you stay consistent
Consistency is key. Staying consistent with your voice, messaging, content and sticking to a coherent posting schedule is paramount for building brand awareness and steady engagement.
Kontentino is an easy to use social media tool designed for teams. We make it a breeze to manage clients, collaborate with your colleagues, assign tasks and keep higher-ups in the loop. Schedule or copy posts by using the drag and drop social calendar. Manage multiple clients, create custom reports, collaborate with translators, graphic designers and copywriting, all within one intuitive platform. Kontentino saves marketers 41% of their time that would normally be wasted on back and forth emails and futile Zoom meetings. Our agency users report that their clients love using our platform, and if you have any questions our support team responds in under ten minutes. That’s like… really fast. On top of that, you can plan and post content to multiple social media channels and manage paid Facebook ads.
Who is Kontentino for?
Kontentino is a social media tool designed for teams. Agencies can use Kontentino to elevate their internal collaboration while keeping clients in the loop with our approval function. Small businesses can leverage our robust approval workflows to manage roles and assign tasks while enterprises can use us to create the perfect social media workflow.
- UTM link shortening
- Set restricted audiences
- Labeling and commenting built for collaboration
- Post checklist for approval
- Assign tasks
- Activity history to avoid confusion
- Send posts for approval internally and externally
- Drag and drop social calendar
- Send bulk assignments for multiple posts
- Task-oriented workflow
- Analytics and benchmarking
Thousands of businesses large and small use Buffer to queue content to multiple social media platforms, analyze social KPIs and interact with their audience. Buffer is praised as one of the easiest to use social media automation tools on the market in part due to how clean their interface is. They make it super simple to link your social accounts and start publishing. Buffer also offers analytics and social reporting.
Who is Buffer for?
Freelancers and small businesses looking for an efficient and easy to use scheduling tool will find a lot to love about Buffer. The free plan offers enough to get you started with scheduling to 3 social channels while the lower-end paid plans give more flexibility for a pretty affordable price. That being said, if you want to take advantage of Buffer’s analytics and engagement tools you’ll have to dish out $35-$50 per month. In addition, larger enterprises in need of a robust tool with multiple integrations and conversion tracking might find Buffer lacking.
- Scheduled posting
- Set specific time zones for each profile
- Browser extension
- Mobile app
- Import RSS feeds
- Recycle old posts
- Share images and text you find anywhere on the web
- Custom video thumbnails
- Instagram Tagging
- Instagram Shop Grid
Loomly assists brands in creating quality posts & ads that are sure to resonate with their target audience. In addition to scheduling your posts, Loomly provides you with content ideas based on trending topics, date-related events, RSS Feeds and Twitter Trends. Their Analytics feature gives you live optimization tips, account metrics and periodic comparisons. Loomly also has a content calendar where you can host all of your scheduled posts.
Thanks to integrated RSS Feeds and post ideas, Loomly is a cost-effective content curation powerhouse ideal for businesses on a budget. Small local businesses can also publish content to their Google My Business page as well as create designated social calendars for each store location.
- Content library
- Post ideas
- Optimization recommendations
- Organic and paid post mockups
- Unsplash and Gitty integration
- Version logs
- Manual publishing for Snapchat and Tiktok
- Set Facebook Preferred Audience & Audience Restrictions
PromoRepublic is an enterprise tool that manages social media at scale. Designed for agencies, they provide scheduling, content creation and holistic management capabilities. You can manage access to multiple accounts, define roles for your team and organize client workspaces. Franchises can take advantage of PromoRepublic’s location-based posting automation and dynamic asset management features. Manage messages across multiple social accounts, optimize listings for local discoverability and oversee ratings and reviews.
Who is PromoRepublic for?
PromoRepublic is tailored toward large franchises and agencies that need to manage dozens of social media pages. Enterprises, large businesses and distributors can use PromoRepublic’s consolidated partners data, team training and results tracking to amplify their social campaigns.
- Daily content suggestions
- 100,000 customizable templates with graphic editor
- Workspace management
- While label content calendar for brand recognition
- consolidated data on partners’ performance and content usage
- Block content elements from being edited
- Free trainings and webinars with the Pro plan
Content organizer makes scheduling, publishing and creating content easy and intuitive. Drag and drop assignment tags, prioritize tasks and add project managers or contributors. Through CoSchedule’s single content calendar you can tackle scheduling, recycling and generating content while sharing reports with colleagues and clients. The Co-Schedule tool lets you share progress with your team’s higher-ups while maintaining flexibility with drag and drop rescheduling.
Who is CoSchedule for?
CoSchedule is a great tool for remote teams that need a single space to manage their content. Their Marketing Suite helps with project visualization, on-time task completion and collaboration. With the CoSchedule Asset Library, you can eliminate content bottlenecks from your teams’ social media and/or blogging efforts.
- Single content library
- Google Chrome extension
- Manage multiple users
- Catalogue files with custom taxonomies
- Define priorities
- Apply repeatable workflows
Social Bee lets you upload and categorize your content to be queued for later posting to Facebook, Instagram, Pinterest, Twitter and LinkedIn.
You can import content through SocialBee’s RSS Feeds or Zapier integration so you have a steady stream of content ready to be shared. You can even repost your top evergreen content to drive more engagement to your high-performing content.
For an extra monthly fee SocialBee also offers a concierge service of in-house marketing specialists who can help with content creation, social media marketing, user acquisition and more.
Who is SocialBee for?
SocialBee is enjoyed by freelancers, startups and small businesses in part due to the simplicity of the platform and the reasonable pricing. In addition to covering basic social media management needs, SocialBee’s intuitive content automation saves solopreneurs valuable time and increases efficiency.
- RSS feeds
- Zapier integration
- Custom URL’s and link tracking
- Category-based scheduling
- Bulk editor
- Google My Business integration
- Hashtag collection
- Emoji library
- Email notifications
- Give posts a deletion date after they’ve been shared a certain number of times
eClincher focuses on optimizing your social media accounts for ROI. Their analytics tool lets you monitor the content types that are performing the best. eClincher also lets you spy on your competitors and monitor their top-performing hashtags. Their higher-end plans offer keyword filtering, customer segmentation and automated blog posting as well as content recycling functionalities. eClincher visual calendar lets you create and schedule posts and RSS Feeds can auto-publish posts and blogs. You can also house and manage all of your creative assets in their image library.
Who is eClincher for?
eClicher is used by both small to medium-sized businesses and large enterprises and agencies. Depending on your business’s goals and budget, you can utilize eClincher for tasks as simple as queuing posts to something more complex like connecting blog page RSS feeds and monitoring your brand reputation across multiple social channels.
- Auto-posting with RSS feeds
- Media library
- Influencer search
- Social monitoring
- Bitly and Sniply integration
- Google Drive integration
- Dropbox integration
- Content curation tools
- Sentiment analysis
- Reputation management
- Custom drag and drop analytics reports
Falcon.io is a robust tool that helps businesses manage their social media, create tailored content, engage with their audience and enhance their customers’ experiences.
Like most platforms in this list, Falcon.io can help you organize, plan and schedule content.
Their content calendar lets you queue both paid and organic posts, manage multiple channels and plan campaigns.
Falcon.io also houses a social CRM where you can create customer profiles based off of their social media activities, email information, gender and location.
Falcon.io also provides consultancy services for auditing, content creation and reporting services from their inhouse senior strategists.
Who is Falcon.io for?
Falcon Essentials give small businesses everything they need to plan and schedule social media posts, track performance and drive engagement. With support for most major social networks, one social inbox and messaging templates, Falcon.io can give a definite ROI boost to any business that wants to start taking social media seriously. That being said, if you want to unlock any of the advanced features you’ll have to pay a premium on top of the already hefty $109/mo price tag.
- Create paid posts
- Social listening
- CRM integration
- Intuitive audience data
- Custom landing page builder
- Monitor brand mentions across the web
- AI-powered crisis detection can track negative comments about your brand
9. Sprout Social
Sprout Social is a leading social media scheduling and management tool used by thousands of big organizations to manage their social media, track their progress and engage with their audience.
Sprout Social’s Listening Tools let you listen in on the conversations happening around your brand, identify gaps in your niche and improve your brand salience. Businesses can also improve responsiveness using Sprout Social’s engagement insights and access key social metrics to guide effective decision-making.
Sprout Social integrates tag reporting, competitor reports and paid advertising reports with Facebook, Twitter, Instagram, LinkedIn and Pinterest.
Who is Sprout Social for?
Sprout Social equips businesses of all sizes and sectors with the tools they need to manage their social media. The filterable Smart Inbox gives retailers and ecommerce brands the ability to send personalized and swift replies to comments and DM’s. Businesses with vocal employees can take advantage of the Employee Advocacy feature to give their workforce the resources they need to share their own brand-related content.
Sprout Social’s features:
- Custom metrics that track market-specific KPIs
- Complex analytics
- Competitor performance analysis
- Integrated social CRM system
SocialPilot is all about giving you the biggest possible bang for your buck. Even though it’s one of the cheapest scheduling tools in this list, SocialPilot is no slouch in the features department. From robust analytics to white label PDF reporting to automated RSS Feeds, SocialPilot has everything you need to be a more productive social media marketer.
Who is SocialPilot for?
SocialPilot is ideal for small businesses that deal with high post volumes across multiple social channels. SocialPilot lets you manage up to 200 accounts and schedule up to 500 posts in one go, all at an affordable price.
- Bulk scheduling
- Content Curation
- White label reporting
- CRM integration
- Unified social inbox
- Content curation capabilities
- Dedicated account manager for Enterprise users
Choosing the right social media scheduling tool for your businesses can turn an overwhelming pile of garbled content, mixed messaging and lackluster internal collaboration into a manageable, streamlined workload. Whether you need a more detailed look into your current progress, update your content strategy or revamp your team’s communication, the platforms we covered in this list could provide you with the best option for social media scheduling tools.