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Bo Pokštefl
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Hootsuite vs. Kontentino: Which tool is better for you?


Searching for a suitable social media management tool often brings you to Hootsuite. It is probably the most known and used tool out there. Is it best for you as well? Personal preference based on personal experience tells you best but ain’t nobody has time to try all tools right? Let’s find out whether Hootsuite or Kontentino fits your needs better.

In a nutshell:

Other fun Kontentino features:
More features of Kontentino social media management tool
Hootsuite’s best of:
Some of the best features Hootsuite offers

Hootsuite asks you to pay extra for certain features that could be considered Hootsuite premium apps. Kontentino offers these features with regular plans. Other big difference is the number of users that have access to the tool. Why is that? Kontentino’s intention is to grant access to clients of each company that is using it. For example, when you are an agency that takes care of social media accounts of many different clients, you want to give them access to review and approve particular scheduled posts. This is the reason why the number of users is set higher than Hootsuite’s or other Hootsuite’s competitors.

So, in Kontentino, for €49 ($59), you get 3 users and the option to manage 10 social media profiles. Which leaves you at approx €16 per user ($19).

In Hootsuite, for €25 ($29), you get only 1 user.

Kontentino vs. Hootsuite - Kontentino pricing starts at 49 eur
Kontentino social tool from 49 eur
3 more Kontentino plans to manage social media content for small to large businesses
Hootsuite plans pricing

Which one should you choose?

Hootsuite is complex and pricey

For small companies that do not have many social pages, only one person to manage them and require just basic social media scheduling, Hootsuite is better suited, since in cheaper plans it lacks collaboration and approval features and focuses on scheduling.

Kontentino for collaboration and approval at a lower price.

For larger brands and agencies which need to coordinate multiple people, need to set approvals, see categories and content balances, the budget for posts and don’t have a lot of money to spend on tools – Kontentino will definitely suit you better than Hootsuite. It will satisfy all general needs and won’t hurt the company’s wallet.

Try 30 days for free

Have you chosen which tool is better for your needs? Let us know in the comment.
Also if you want to see how Kontentino compares to other tools, check out:

Kontentino vs. CoSchedule
Kontentino vs. Sprout Social
Kontentino vs. Sendible

Collaborate, approve & schedule social content

Collaborate, approve & schedule
social media content with Kontentino

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Bo Pokštefl

Bo Pokštefl

Kontentino CEO